Complex Sneakers: How Nike Bootlegged Its Own Sneakers

MARCH 2022 UPDATE: These Nike ‘One Line’ shoes will be posted for sale by auction with Heritage Auctions between April 7 - April 20, 2022. Please check the Heritage Auctions website at HA.com if you are interested in buying them.

Putting up a quick post to give a shout out to the team over at Complex sneakers for covering the ultra rare Nike ‘One Line’ sneakers. If you have time you should check out the article ‘How Nike Bootlegged Its Own Sneakers’ by Tim Newcomb at the Complex website.

For more on the history of the obscure Nike ‘One Line’ brand you can check out our blog post ‘The Rarest Nike Shoes Ever Don't Even Have A Swoosh.’ These sneakers have an extraordinarily strange history and helped to save Nike from going out of business back in the day.

Sears the Winner retro sneakers by Warehouse Company (Japan)

A couple of weeks ago I posted the Adidas and Converse side by side of the Sears the Winner kicks and mentioned the original sneakers from the early 70s sell for between $1500 - $2800 now. It turns out that a company in Japan called "Warehouse Company" is still putting the 4 strips Converse version of these out and they sell for about $100. This images are from a Rakuten store called "CLEVER WEB SHOP" but unfortunately their inventory is currently sold out. Shout out to @secondhand_nate for this passing along the info on Warehouse Company.

Sears the Winner retro sneakers by Warehouse Company (Japan) @ The Deffest

Sears the Winner 1974 vintage shoes by Converse AND Adidas

Another sneaker mystery... one of the readers of the blog emailed this over (thanks to Susan S for the photo) so I wanted to post it. The left image is from the 1974 Sears Fall catalog for Simpsons-Sears in Canada. What's odd is that these Sears the Winner shoes there were made by Adidas while the identical shoe model from the same year in the right side of the image was made by Converse for the US market. The Adidas Canadian version have 3 stripes and the Converse have 4. Either way, we've seen these sneakers for sale online for between $1500 - $2800 so if anyone spots a pair at your local thrift shop you should probably scoop them up.

Sears the Winner 1974 vintage shoes by Converse & Adidas @ The Deffest

Here’s another catalog image from Sears in 1976 where the adidas Winner line is featured.