Today we’ve got an old school 1980s vintage sneaker ad by New Balance. This ad is for their 700 model runners which featured a "Cellogram" midsole and a "locular dynamic" design. This vintage magazine print advertisement is from 1983 and an original copy is available over at our Rewind Running web store.
Ad info is below:
The difference between other training shoes and the 700 is staring you in the face.
The NewBalance 700 is a competitive training shoe.
Some of you will wonder what "competitive training" means exactly. If you have to ask; this ain't your shoe. On the other hand, if you're a serious, purposeful runner who trains specifically to run faster, the 700 is going to do something quite remarkable:
Make you a faster runner.
EVERYTHING ABOUT THIS SHOE IS DESIGNED FOR SPEED.
There have been precursors of the 700. Not the least of which was the New Balance 620. Like that shoe, the 700 is extremely light. More to the point, it’s light years ahead in performance.
Consider its Cellogram midsole/wedge. An exclusive New Balance compound, Cellogram represents a breakthrough in energy efficiency. Running in a lot of training shoes is like running on wet turf. Running in the 700 is like running on a tuned track. The difference is the microcellular construction of the Cellogram Its extremely "tight" cell structure dramatically resists compression set and returns to the runner more of the energy he expends during training. The net result, according to every member of the New BalanceTrack Team who tested the 700, is improved training time.
IT EVEN MAKES TRAINING SAFER.
The core temperature of the bones in a runner's feet are dramatically affected by the nature of a shoe's upper material-a fact confirmed by research we did at the gait lab of one of Boston's leading hospitals.
With this in mind, we made the 700's upper of a special polyweave mesh. Permeable and breathable, it helps to significantly reduce heat buildup-a major contributor to stress fractures.
Other key components in the 700 include a double density counter and a firm mid-sole heel pad for exceptional stability. A cutaway arch and Flextendea Saddle for a unique sock-like feel. And flexible combination last construction for men and women in a variety of widths-because a serious shoe must fit.
Finally, the 700 features a high carbon rubber outersole in a "locular dynamic" design. Translation: exceptional durability, superb traction on any running surface.
The New Balance 700. A shoe designed to improve the one thing serious trainers care about most: Their time.
*Compared to other training shoes, the 700 returns more of a runner's energy to his stride.
NB
new balance
700
New Balance INC., Boston, MA 02134
