Yesterday we posted an old school 80s catalog featuring vintage running shoes at REI. Today we’ve got another couple of pages featuring the in house REI brand Second Wind Running Shoes and Nike Lady Oceania runners from the 80s. Check em out below.
Here’s a vintage 1970s vintage Nike Waffle Trainer print ad. This ad’s photography seems to have served as inspo and was riffed on later in 1979 by the Jaclar Ms. Miler runners here. The original vintage Nike ad is posted over at our Rewind Running web shop here.
Ad info is below:
MADE FAMOUS BY WORD OF FOOT ADVERTISING.
We don't have to tell you about the reputation of Nike running shoes. You already know. Because you're a serious runner. You've seen them on training tracks and fields all over the country.
You know them for their quality. Their lightweight, and long life. Mostly, you know them for the innovative design that always seems to show up first on Nike. We believed if we could build a shoe that was good enough to meet the demands of serious runners like you, the word would spread fast.
And it has. Today, our shoes do most of our advertising for us. And the name Nike is famous. We'd like to thank you for all the ads you've been running for us. On your feet.
NIKE
8285 SW Nimbus Ave. Suite 115
Beaverton, Oregon 97005
Here’s a vintage 1980 advertisement for Autry shoes featuring Father Time. Don’t let time pass you by…
This original vintage print ad is available at RewindRunning.com.
Ad info is below:
Everybody's Running Autry!
Don't let time pass you by.
Ask your local dealer why Everybody's Running Autry.
AUTRY
THE ACTION PEOPLE
Autry Industries, Inc., P.O. Box 59149 Dallas, Texas 75229 (214) 241-7793
Here’s a 1970s vintage sneaker advertisement for the Osaga women’s running shoes and warm-up suit. This original vintage Osaga ad is available over at our Rewind Running web store here.
Ad info is below:
my osagas keep me moving.
I don’t need a famous athlete to tell me that my shoes will last longer and my feet will feel better.
My Osagas wear longer on the streets than ANY other running shoe… and on the streets is where I run. Every morning.
My Osagas keep me moving because they wear longer and my feet feel better.
Try a pair yourself…you’ll see.
OSAGA
If you are unable to locate these products in your area, write to us and we will direct you to the nearest store. If you prefer to shop by mail, enclose check or money order.
Sky Blue Arnel Hooded Warm-up $35.95 plus $ 1.00 handling
Women's sizes available S M L XL
Sky Blue Nylon Running Shoe $21.95 plus $ 1.00 handling
Women's (medium width) 5 5½ 6 6½ 7 7½ 8 8½ 9 9½ 10 11
OSAGA Retail, 2620 West 10th Place, Eugene, OR 97402
Here’s a 1980s vintage sneaker ad by Big 5 Sporting Goods for their in house ‘Fives’ sneaker brand. The sneakers featured in this ad are the ‘New Frontier,’ ‘Sundancer’ and ‘Cadet.’ This original vintage ad is for sale over at our vintage RewindRunning.com shop.
Ad info is below:
FIVES ...THE NAME OF THE GAME!
SHOES FOR RUNNING AND FITNESS…
Top quality shoes loaded with outstanding innovative features and unique high technology design!
men's 'NEW FRONTIER', ladies' 'SUNDANCER' (not shown) feature nylon mesh & suede leather uppers. Ultra-light-weight, long-wearing J-3 air blown wave pattern outsole - perfect for road or cross-country surfaces. Cushion 'Litelon' midsole & wedge for exceptional shock absorbency. Removable cushion bio-flex insole, double-stitched double reinforced heel counter provides optimal stability and minimizes excessive pronation. Leather saddle for greater stability and sway bar open toe construction for comfort and long wear. 19.99
youth's 'CADET', a full-featured performance running shoe or all-around knock-around shoe features two adjustable velcro fasteners, nylon taffeta and suede leather uppers, sturdy heel counter and tough long -wearing outersole. 15.99
AVAILABLE AT ALL
BIG 5 SPORTING GOODS
STORES THROUGHOUT CALIFORNIA
Here’s a 1980s vintage sneaker ad for Kmart featuring the Puma Cyclone II, Converse and Trax runners and Pony high top shoes.
Ad info is below:
LOOK WHO JUST MARCHED IN
Puma, Converse, Trax and Pony are now sporting Kmart prices.
For the first time, these famous first quality athletic shoes have all assembled at Kmart. Each fine line of footwear offers a variety of styles and colors for men and women. Each is a proven competitor, Each performs with style. Each has made a proud name for itself. Now, whatever your game, Kmart has the name and the price.
KMART
We've got it good.
This original as is available for sale over at RewindRunning.com.
Here's another piece for the sneaker history archive - this time a 1978 sneaker illustration ad for Foot Locker featuring the Foot Locker Trainer, another obscure trainer from the running boom of the 1970s. This original vintage magazine ad is available over at our Rewind Running web shop.
Ad info is below:
Foot Locker
America's most complete athletic footwear store.
Tiger Corsair
Adidas TRX
Nike Lady Waffle Trainer
Tiger Montreal II
Adidas Runner
Nike Lady Road Runner
New Balance Trail
Brooks Vantage
Adidas Lady Dragon
Puma Easy Rider
Puma Rockette
Puma Cyclone
Lydiard Road Runner
Foot Locker Trainer
Nike Waffle Trainer
Nike LDV
Nike Elite
The Foot Locker has the largest selection of running shoes in America.
Period.
Here's a great old school 1970s sneaker ad for Puma Lite Riders vintage running shoes. This original vintage ad is from 1978 and is available over at our Rewind Running web shop.
Puma’s new Lite Riders.
It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.
Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support.
Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather.
Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it.
You'll see what we mean when you run in it.
The Sole Secret.
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole.
Lite Rider from PUMA The Great Cat Family. Meowww.
PUMA
🐆
The Great Cat Family
This one is for the ladies. Today we’ve got an old school New Balance W320 vintage women's running shoes ad from 1978. This original vintage sneaker ad is available over at our RewindRunning.com web store.
Ad info is below:
new width sizing for women
the W320
Yes, New Balance's top-rate road trainer, the 320, now comes in a special model for women runners. Called the W320, it's designed on a woman's athletic combination last with a heel two sizes narrower for a snugger fit throughout the heel and Achilles tendon area. Otherwise, it's the same great trainer - with full width sizing (women's 4AA-10D, soft one-piece upper, unique arch-support saddle, and durable protective sole/wedge/midsole combination. In Royal Blue and White with distinctive Red logo. New Balance's W320 - the first running shoe truly fit for women.
NB
New balance
38 Everett Street
Boston, Massachusetts 01234
Distributed in Canada by Sport Dinaco Inc. of Laval, Quebec.
Today we’ve go an old school ad for Brooks running shoes featuring their Vantage, Lady Vantage, Vantage Supreme and Vantage Supreme model runners from 1978. This original vintage print advertisement is available over at our Rewind Running web store.
Ad info is below:
designed for dedicated runners ...
Vantage, the training flat Runner's World rated #1 **and Lady Vantage, are designed with improved breathable nylon mesh uppers, lacing loops, Varus Wedge,* Soft Support System with Heel Cup, reinforced racing stud sole* and the innovative perforated mid-sole.*
Vantage Supreme and Lady Vantage Supreme
have a stitch less all leather vamp and durable woven nylon uppers plus the Varus Wedge*, Soft Support System with Heel Cup, reinforced racing stud sole* and innovative perforated mid-soles.*
All Brooks VANTAGE models feature:
Reinforced Racing Stud Sole*. The outside heel strike area of the sole has been built-up to increase wearability and special racing studs afford increased traction.
Perforated Mid-Sole with scientifically aligned perforations that greatly increase both the shock absorption and flexibility characteristics while decreasing weight.
Soft Support System with Heel Cup is designed to seat the heel in the shoe for increased comfort and better control while also cushioning the metatarsal heads at toe off. Compression forms the Soft Support System materials to provide continued positive f it.
Varus Wedge*, a mid-sole wedge which is approximately 3 to 4 degrees thicker at the inner portion of the heel to equalize the force of heel contact or foot strike. This permits even distribution of impact shock while lessening abnormal pronation of the foot.
At Brooks it's how you rate our shoes that counts!
BROOKS Shoe Mfg. Co. Inc Hanover, Pa. 17331
Here’s an old school vintage 1970s sneaker ad for Fayva featuring their Olympians branded sneakers and another pair of non-adidas 3 stripe logo’ed sneakers. Fayva was a mall based shoe store similar to Kinney or Thom McAn. The Fayva logo on the shoe below appears to have been knocked off recently by the women’s brand Tory Burch. (see below)
Ad info is below:
Until now, buying high performance sport shoes meant footing a big bill.
Introducing Fayva Olympians
High performance sport shoes priced from $11.90 to $25.90.
It takes a lot less money to impress your feet than your friends. Fayva Olympians prove that. Because all Olympians are constructed for maximum comfort and performance. Like when your feet are taking a pounding up and down the court. You need all-leather high or low cut basketball shoes with traction soles and stitched outsoles. Or running shoes engineered for lightness and flexibility when you're going the distance in a marathon. Made of nylon and suede, with a super shock absorbing sole, flanged for lateral stability.
And tennis shoes made of full grain leather with fully padded collars and insoles, arch supports and stitched outsoles to take the punishment of stopping, sprinting, twisting and turning. Fayva Olympians give you all this, at a sporting price. So, next time you want to impress your friends, impress them with your performance in Olympians from Fayva.
Fayva
A DIFFERENT KIND OF SHOE STORE
ALEXANDRIA, CAMP SPRINGS, CAPITOL HEIGHTS, FREDERICK, GREENBELT, LANGLEY PARK, LANHAM, MANASSAS, MARLOW HEIGHTS, OXON HILL, RIVERDALE, ROCKVILLE (2), SUITIAND, VIENNA, WOODBRIDGE
Tory Burch retro womens sneakers over at Farfetch
Today we’ve got an old school 1980s vintage sneaker ad by New Balance. This ad is for their 700 model runners which featured a "Cellogram" midsole and a "locular dynamic" design. This vintage magazine print advertisement is from 1983 and an original copy is available over at our Rewind Running web store.
Ad info is below:
The difference between other training shoes and the 700 is staring you in the face.
The NewBalance 700 is a competitive training shoe.
Some of you will wonder what "competitive training" means exactly. If you have to ask; this ain't your shoe. On the other hand, if you're a serious, purposeful runner who trains specifically to run faster, the 700 is going to do something quite remarkable:
Make you a faster runner.
EVERYTHING ABOUT THIS SHOE IS DESIGNED FOR SPEED.
There have been precursors of the 700. Not the least of which was the New Balance 620. Like that shoe, the 700 is extremely light. More to the point, it’s light years ahead in performance.
Consider its Cellogram midsole/wedge. An exclusive New Balance compound, Cellogram represents a breakthrough in energy efficiency. Running in a lot of training shoes is like running on wet turf. Running in the 700 is like running on a tuned track. The difference is the microcellular construction of the Cellogram Its extremely "tight" cell structure dramatically resists compression set and returns to the runner more of the energy he expends during training. The net result, according to every member of the New BalanceTrack Team who tested the 700, is improved training time.
IT EVEN MAKES TRAINING SAFER.
The core temperature of the bones in a runner's feet are dramatically affected by the nature of a shoe's upper material-a fact confirmed by research we did at the gait lab of one of Boston's leading hospitals.
With this in mind, we made the 700's upper of a special polyweave mesh. Permeable and breathable, it helps to significantly reduce heat buildup-a major contributor to stress fractures.
Other key components in the 700 include a double density counter and a firm mid-sole heel pad for exceptional stability. A cutaway arch and Flextendea Saddle for a unique sock-like feel. And flexible combination last construction for men and women in a variety of widths-because a serious shoe must fit.
Finally, the 700 features a high carbon rubber outersole in a "locular dynamic" design. Translation: exceptional durability, superb traction on any running surface.
The New Balance 700. A shoe designed to improve the one thing serious trainers care about most: Their time.
*Compared to other training shoes, the 700 returns more of a runner's energy to his stride.
NB
new balance
700
New Balance INC., Boston, MA 02134
Here’s an old school Starting Line Sports vintage sneaker ad from 1978 for the adidas Runner, Lady Runner, Arrow, TRX and TRX Competition vintage model sneakers. This original vintage ad is for sale over at our Rewind Running web store.
Ad info is below:
adidas Lady Runner - A
New! One of our best selling women's shoes. All new ripple sole for long wear with good traction and flexibil ity. Improved midsole cushioning. Powder blue nylon with white trim. Sizes: Women's 4-10. $40.95
adidas Runner - B
Made particularly to support the heavier runner with thick, long wearing outer sole, improved sole flex, and wide flared heel. Yellow nylon mesh with blue trim. Sizes: Men's 6-13. $37.95
adidas Arrow - C
Popular cross-country racing flat. Lightweight nylon upper has seamless toe for blister free running. Durable sole studded for maximum traction and cushioning. Royal blue with red trim. Sizes: Men's 7-12. $21.95
adidas TRX - D
New improved cushioned midsole. Waffled sole is flexible yet long wearing. Royal blue nylon with yel low trim. Sizes: Men's 7-12, Women's 4-10. $30.95
adidas TRX Competition - E
New! Excellent for both road racing and cross-country. Waffle-type sole gives good traction on grass or dirt. Extremely lightweight. White nylon with blue trim. Sizes: Men's 6-12, Women's 4- 11. $30.95
adidas
STARTING LINE SPORT'S
BOX 8, MOUNTAIN VIEW, CA 94042
Here’s another cool 1980s print ad for the Saucony Jazz vintage running shoes. These vintage runners featured a Deceleration Plug and "Indy 500" rubber. This original vintage sneaker ad is available over at the Rewind Running web store.
Ad info is below:
ENCORE PERFORMANCE: JAZZ PLUS.
Saucony continues the quality, craftsmanship and innovation of the Jazz with the Jazz Plus.
Another Saucony first: the biomechanically designed Deceleration Plug. An asymetrical wedge that works during the deceleration phase of a step; enhancing natural pronation and stabilizing rear and mid-foot stride.
Jazz Plus upper utilizes 400 denier nylon mesh for evaporation and new split tip pattern for flexibility. Jazz Plus also features the revolu-tionary Magic outersole of "Indy 500" rubber and diamond shaped stud design. The diamond pattern provides cushioning and shock absorption; center plug in each diamond stabilizes impact.
Jazz Plus from Saucony . . . and Lady Jazz Plus. Listen to your feet. Try on a pair. At better running shops and sporting goods dealers everywhere.
Saucony
The Mark of Innovation.
Div. of Hyde Athletic Industries, Inc., 432 Columbia Street, Cambridge, MA 02141
Today we’ve got a 1978 vintage Pro-Specs Cross Country Joggers vintage sneaker ad featuring runner David McGillivray who ran across the U.S. to benefit the Jimmy Fund and Dana-Farber Cancer Institute.. These old school runners have a strong resemblance to the Nike Waffle trainer. This original vintage print ad is available over at our Rewind Running web shop.
Ad info is below:
David McGillivray is running across America with courage, confidence and Pro-Specs Joggers.
If you'd like to be in David McGillivray's shoes, you should be in ours.
A lot of runners would love to share the challenge of running across America. But for now David McGillivray is living the ultimate runner's fantasy alone. And when he strode off on his forty mile a day, three thousand mile odyssey, he strode out in Pro-Specs. Your journeys won't be as long but your choice of footwear can be every bit as important. And that's why you should look into SPECS ATHLETIC SHOES with the special long lasting sole.
Pro-Specs. The cross country shoes that actually crossed a country. Specs International, Inc. Avon, Mass. 02322
Here’s a great 1978 colorful vintage print ad for the Brooks Super Villanova vintage running shoes. This original vintage sneaker print ad is available over at our Rewind Running web store.
Ad info is below:
New from BROOKS
Super Villanova
To the hundreds of thousands of runners that were so pleased with the Brooks Villanova, we present...
Super Villanova with the great features and value of the original Villanova, plus the scientifically designed perforated mid-sole· for greater cushioning and flexibility, plus the Brooks racing stud sole.
In addition, Brooks Super Villanova has the wide flared heel, crepe heel wedge, full padded heel, terry cloth sock lining, arch support, nylon upper with suede leather tip and counter pocket. Half and full sizes 4 - 12 and 13. Once you try the Brooks Super Villanova we believe you'll give them your personal endorsement!
*Pat. Pend.
BROOKS
SHOE MANUFACTURING COMPANY, INC. HANOVER, PENNSYLVANIA 17331
Here’s an old school 1980s print ad for the Saucony Magic vintage running shoes. This MAGIC runner incorporates the "Indy 500" rubber sole and the Saucony "Dutchman" design that distributed the force of impact over the entire heel area in order to reduce the tendency to pronate. This original vintage sneaker ad is available over at the Rewind Running web store.
Ad info is below:
At Saucony, the innovations keep on coming ...like Magic.
A shoe specifically engineered for increased stability and superior cushioning on heel strike. Our revolutionary new Magic outersole composed of durable "Indy 500" rubber features a unique diamond shaped stud design. It provides cushioning to absorb shock, while the center plug in each diamond adds stability on impact. Contact is smoother and quicker; stability and traction are increased. The heel and the inner plug of each diamond are ribbed to inhibit wear, thus increasing the life of the sole.
Saucony Magic: new from the ground up. From outersole to midsole to new, removable sock insert, Magic means innovation. Fitted into every Magic sock insert is our new Wingfoor XL heel strike cushion. A virtually "bounceless" high technology rubber compound, it is 30% lighter and 15% more shock absorbent than conventional compounds. Extra protection from compression injuries without added weight. What's more, "transition bars" on each cushion distribute force evenly, so you're protected regardless of where your heel strikes.
The new Magic upper has serious running miles built in by design: a new 420 denier nylon mesh is trimmed in durable pigskin, the new multi-flex lacing pattern and eyestay afford snug tying and freedom of flex in the forefoot area. The ScotchliteTM heel tab provides visibility at night. The "Magic Cush-ion" EVA material used in the mid-sole and heel wedge is superior to earlier formula-tions: it has less compression set, improved rebound qualities and higher tear strength.
Magic also incorporates the Saucony "Dutchman" to distribute the force of impact over the entire heel area, and reducing the tendency to pronate.
Think of it as another innovation in running shoes from Saucony, but ask for it by name: Magic or Lady Magic.
See Saucony shoes and Saucony Magic running clothes at better running shops and sporting goods dealers.
Saucony MAGIC
Div. of Hyde Athletic Industries, Inc.
432 Columbia Street, Cambridge, MA 02141
Here’s a 1977 vintage sneaker ad for Starting Line Sports featuring vintage runners from Nike, Brooks, adidas, Puma, New Balance, Etonic, Tiger and Converse. This original vintage Starting Line Sports print ad is available at our web store RewindRunning.com.
Outside of that, seeing as today is New Year’s Day, we hope everyone has a very Happy New Year and an awesome 2023.
Ad info is below:
You demand the best.
We've got them!
Nike LD-1000 V
New Balance 320
Adidas Formula I
Puma Easy Rider
Adidas TRX
Brooks 430 Vantage
Etonic KM Street Fighter
Tiger Ohbori
Brooks Texan
Tiger Spartan B
Nike Vainqueur
Brooks Victress
Nike Waffle Trainer
Adidas Runner
Nike Elite
Converse World Class Trainer
Brooks 430 Delta
Tiger Montreal
You rate only the best. That's just what you get when you order from Starting Line Sports. Highest quality. Top manufacturers. Widest selection. For the finest in running shoes, you can depend on Starting Line Sports.
Here’s a 1980 vintage Nike ad for their running line of shoes. This original vintage Nike sneaker print ad is available at our web store Rewind Running.
Ad info is below:
MOST OF THESE SHOES HAVE NO BUSINESS BEING ON YOUR FEET.
But among them are the shoes you were born for. Because they have been engineered for your foot type, gait pattern, body weight, even your age, sex and training schedule. You're not like every other runner. And you shouldn't have to pretend you are. That's why we spent years working with orthopedists, podiatrists, world class athletes and everyday runners. We wanted a line of shoes that had nothing to do with the so-called "average" runner. We wanted shoes that could help real people. With real and diverse characteristics. Now we've got them. For pronators, heel strikers. Big runners and small. For people who churn out 125 miles a week, and those who run a good ten. Shoes for the road, the trails and models for both. For feet that are flat or arched, rigid or flexible. The new Nike Running Line. Never again will you have to put in the other person's shoes.
NIKE
Beaverton, Oregon
Here’s a 1977 vintage ad for New Balance featuring some awesome old school sneakers including the Trail, Supercomp, 320 and CrossCountry.
Ad info is below:
We make shoes for runners. You may have heard about our New Balance 320 — the top-ranked training shoe in last year's Runner's World rating. But we manufacture a half-dozen other models as well, all just as carefully crafted, including two brand-new shoes specially designed for cross-country work yet tough enough for top performance on hard surfaces. And the new line features several refinements on last year's models: Fuller. boxier toes. Higher, tricot-lined heel counters. Flared soles for increased stability. New Poron 4000 insoles for greater comfort and breathability. Plus New Balance's unique combination of width sizing and total comfort. We give you a run for your money.
FOUR TO GO.
320: Runner's World rated last year's 320 the best training shoe available, but we haven't been standing around on our laurels. This year's model adds Poron' 4000 insoles, a more spacious toe, a padded. fuller heel counter, and new comfort modifications to the upper. We've also introduced a slight serration to the midsole from ball of toot to shank, for softer, suppler flex as well as unparalleled shock attenuation. Our 320 is still the ultimate training shoe. Men and women. 3'/2AA to 15EEEE. in Royal Blue with White trim.
Trail: Designed for trail training but tough enough for road work too, our new Trail has a rounded-stud sole of Alphacrepe that sheds dirt and mud easily without sacrificing traction on wet or sandy surfaces. The Sottcrepe midsole/ wedge combination provides excellent anti-shock cushioning. Backed with 1:6" tricot foam for maximum comfort and breathability, the circular-knit polyester-mesh upper actually wicks off excess heat and moisture. Men and women. 31/2AA to 15EEEE. in Electric Blue with Red midsole.
SuperComp: Bright-colored and better, only the name is the same as last year's SuperComp. The breathable polyester-mesh upper maximizes ventilation and allows your foot to "work" freely. The Poron • 4000 insole reduces other friction and heat build-up, while the new wedge; midsole combination of Levitate reduces weight while increasing shock absorbency. The brush-con-figuration sole is ultra-durable Lydec*. for excellent traction on roads and synthetic tracks. Men and women, 31 AA to 15EEEE, in Sunburst Yellow. Burnt Orange, and Flare Red.
CrossCountry: Our new off-road competition shoe that's tough enough and cushioned enough for hard surfaces too. The light, flexible. studded Alphacrepe sole maximizes traction while minimizing dirt pick-up. The soft, comfortable upper incorporates our new, higher toe design for increased lateral support and ampler toe space. Men and women. 31/:AA to 15EEEE, in Burnt Orange with White trim.
new balance athletic shoes usa
