Today we’ve got a 1982 vintage sneaker ad by Etonic for their Courier model running shoes. The Etonic Courier stands out in sneaker history as a performance running shoe that blended lightweight construction with medical-grade support features during the height of the running boom. Built with Dr. Rob Roy McGregor’s next-generation Foot Cradle for shock absorption and injury prevention, along with Etonic’s patented rear-foot lacing system for stability, it emphasized biomechanics at a time when many brands still focused mainly on cushioning. Combined with a nylon mesh and suede upper for breathable durability, the Courier represented Etonic’s signature approach of merging innovation, protection, and performance—giving everyday runners access to technology designed to carry them from the mile to the marathon. This is all from back in the day when Etonic was owned by your favorite toothpaste brand…. Colgate.
Etonic was just licensed to Genesco so let’s hope to see more retro Etonic sneakers arriving in the near future.
Ad info below:
The Etonic reaction!
That Winning Feeling.
That special satisfaction when you know you've done what you set out to do. Etonic knows the feeling. That's why Etonic designs sports footwear around the sports foot. Like the Etonic Courier—a running shoe for those who need extra support. With the advanced generation Dr. Rob Roy McGregor Foot Cradle for a shock-absorbing, comfort-able fit and our patented rear-foot lacing system for added stability. Plus, a nylon mesh and suede upper for lightweight breathability and durability. So, whether your goal is a mile or a marathon, get that winning feeling with the Etonic Courier.
Boni WO COi Etonic Inc., Brockton, MA 02403
Etonic. Wining never felt better.
A member of the Colgate Sports Group of Companies.
