Etonic The Athlete's Foot Vintage Alpha 1 and Trans Am Sneakers Running Shoes ad from 1983

Today we’ve got a 1983 Etonic Athlete's Foot vintage ad for the Alpha 1, Fred Perry and Trans Am model sneakers. This original vintage Etonic print ad is available at our web store Rewind Running.

Ad info is below:

"I got fit to a Tshirt at The Athlete's Food"

"And I mean in great Etonic Shoes and a FREE Etonic t, with my purchase during Etonic Week! Hey I got more than the doctor ordered at The Athlete's Foot!" The doctor is Dr. Rob Roy McGregor, designer of the fabulous built-in "foot cradle" you'll find in all Etonic shoes. It's the one-piece support created for shock-absorbing comfort; helps prevent swollen

heels and injuries that stop runners before the finish line. And Etonic's rear-foot lacing controls lateral roll and helps prevent knee injuries. Let us fill your shoe prescription exactly at The Athlete's Foot. Well fit runners and joggers right with Etonic's excellent new Alpha I or the outstanding '11-ans Am; and for you tennis players, the famous Fred Perry, Etonic's popular court favorite. Come in and try on Etonic shoes at The Athlete's Foot store* nearest you during Etonic Week, May 1-7. Make a fitting choice for comfort and performance, and walk out in style—in Etonic shoes and your free Etonic T-shirt! ryas part id pat ing stores only)

Nobody knows the athletes foot and Etonic! like The Athlete's Foot:

Fred Perry
Alpha I
Trans Am

Etonic Sports Footwear & Apparel

More than 400 stores nationwide

The Etonic Reaction 1981 vintage sneaker ad for the vintage Etonic Eclipse trainers

Today we’ve got a vintage ad for Etonic’s Eclipse running shoes from 1981. These running shoes featured Dr. Rob Roy McGregor' foot-cradle cushions and Etonic’s patented rear-foot lacing system°.

Ad info is below:

The Etonic reaction

Eclipse' Trainer

That Winning Feeling. That special satisfaction when you know you've done what you set out to do. Etonic knows the feeling. That's why Etonic designs sports footwear around the sports foot. Like the Etonic Eclipse® Trainer.

Remarkably light (men's 8.3 oz. in size 9, women's 7.2 oz. in size 7) and comfortable (featuring breathable oxi-mesh nylon). Our exclusive advanced generation Dr. Rob Roy McGregor' foot-cradle cushions your foot naturally. And our patented rear-foot lacing system° allows you to adjust your Eclipse Trainers for a better fit and extra support in the long run. The Eclipse Trainer from Etonic. Designed to give you that winning feeling, every step you take.

RW5-STAR
★★★★★
Runner’s World Magazine
Etonic. Winning never felt better.
Etonic Inc.. Brockton, MA 02403. A member of the Colgate Sports Group of Companies 'Patent Pending

Etonic KM Stabilizer 1979 vintage running shoes ad Dr. Rob Roy McGregor

Here’s a 1979 ad for the Etonic KM Stabilizer with the stabilizing system. Dr. Rob Roy McGregor was a podiatrist and pioneering sports medicine expert who designed the system.

Ad info is below:

The Stabilizer.
Introducing a unique concept in running shoe protection.

The Stabilizer starts with a totally new rear-foot design, incorporating a slightly higher, smaller top opening to better hug the foot and improve comfort and fit (particularly important for those with narrow heels). Plus a unique lacing system to adjust the rear fit firmly and precisely just like on the front of any shoe. This system can be laced on both or either side, on each foot, or laced conventionally, according to an individual's needs. The lacing helps your foot and shoe work as one, a necessity for proper control. This helps reduce lateral roll, a problem identified with many injuries.

The Stabilizer. Km-520 for men. Km-720 for women.

This new rearfoot stabilizing system was designed by Dr. Rob Roy McGregor, inventor of the highly acclaimed Etonic one piece heel and arch support. In fact, that device performs its shock-absorbing function even better in The Stabilizer as a result of the improved fit and shaping at the heel.

Without heel/arch support heels are flat.
With it they are rounded and cushioned.

The Stabilizer also lives up to its name with an improved forefoot design, featuring a leather re-enforcing bar for greater support and lateral stability at the ball of the foot.

We've combined these new stability features with the proven protection features of the Etonic/km and Street Fighter. The result is a unique new training shoe for men and women. The Stabilizer. It's a giant step in the development of Etonic/km training shoes.

Etonic/km
Running Shoes by Eaton
Charles A. Eaton Co., Brockton, MA 02403. A member of the Colgate Sports Croup of Companies.