This vintage Jox ad highlights a creative cross-promotion between Georgia-Pacific, Coronet, and shoe retailer Thom McAn. Shoppers were invited to collect four “Coronet Quality Seals” from packages of Coronet paper towels, bath tissue, napkins, or facial tissue and mail them to Georgia-Pacific. In return, they received a $3 certificate that could be redeemed toward the purchase of Jox sport shoes at Thom McAn stores.
Promotions like this were common in the 1960s & 1970s, when brands used mail-in offers and package seals to drive repeat purchases. By linking everyday grocery items with footwear retail, the campaign encouraged shoppers to buy Coronet products while also bringing customers into Thom McAn stores. At a time when athletic shoes often sold for around $10–$20, a $3 discount represented a meaningful savings for consumers.
Ad info is below:
Now you can take advantage of one of the greatest shoe offers ever run. Because to get a $3 discount on any pair of Jox' sport shoes, all you have to do is collect four Quality Seals from any Coronet' quality paper products. From Coronet paper towels, bath tissue, nap-kins or facial tissue. Once you've collected the Seals, just mail them to the address shown below. In return, we'll send you a $3 certificate
which you can redeem at any Thom McAn shoe store. (Limit: one certi-ficate per each purchase of Jox.) You can send away for as many certificates as you wish, but each request must be mailed in a separate envelope. So if you're looking for a bargain on shoes, don't walk all over town. Just walk over to your supermarket. Georgia Pacific
Coronet shows you how to walk away with a $3 discount on Jox at Thom Mcan.
Gentlemen: Herewith are my 4 Coronet Quality Seals, which I am sending you to obtain a certificate for $3.00 toward the purchase of a pair of Jon at Thom McAn.
Here’s another Jox ad from 1983 featuring vibram soles.
