Here's a 1979 vintage sneaker ad for the super dope Spalding Superflite running shoes. 🔥 This ad features Mr. October, Reggie Jackson, who is master of the humblebrag. This is straight from the ad.
"I don't mean to brag, but I'm one of those all-around natural athletes. Seriously, a big, strong body is tougher to get off the ground." I don't mean to brag but I'm totally awesome. haha
One other interesting note on this ad is the lower left corner of the photo with Reggie jumping says Beconta, Inc. 1979. Beconta also owned Puma around the same time.
Ad info is below:
Reggie's got a new pair of wings
Feet that feel good fly in new running shoes from Spalding
"I don't mean to brag, but I'm one of those all-around natural athletes.
"Seriously, a big, strong body is tougher to get off the ground. And although I run well for my size, a good running shoe can even help me run better. A shoe that doesn't get in the way of where my feet naturally want to move.
"The best running shoes I've ever worn are these new shoes from Spalding. (I really said this and I really mean it!) And I've got my reasons:
"One, they fit better than any of my other running shoes.
"Two, they are super comfortable—even after a good long run.
"Three, they're lighter than any of my other running shoes. I forget I have them on.
"Four, I'm tough on shoes, but these Spalding shoes can really take it.
"And last, I like the way they look because I like style. Wings on the sides. Wings for my feet. And feet that feel good fly!" —Reggie Jackson
Spalding - registered trademark of Questor Corporation.
Beconta, Inc. 1979