This is a 1977 Lazy Bones kids vintage sneaker ad. Lazy Bones was from St. Louis, MO which explains the Gateway Arch logo on the side profile.
On target for Spring
LAZY BONES
REG. U S. PAT. OFF. & CANADA. MADE IN U.S.A.
TODAY'S SHOES FOR TODAY'S CHILDREN
FOR FREE COLORING BOOK WRITE THE LAZY-BONES SHOEMAKERS, DEPT. 7912 BONHOMME AVE. • ST. LOUIS, MO. 6310