Here’s another 1980 vintage sneaker ad, this time for the Brooks 1980 Super Villanova running shoes.
Ad info is below:
LESS SHOE FOR YOUR MONEY.
The suggested list price of our new Super Villanova lightweight trainer is only $29.95. Now, a lot of training shoes sell for roughly that price. But the Super Villanova weighs in at a mere 270.3 grams in size 9. Which is pretty amazing, when you compare it with these other training shoes:
Shoe Weight Suggested Retail Price
Brooks Super Villanova 270.3g $29.95
Nike Daybreak 306.1g $42.95
Adidas Marathon Trainer 289.2g $39.90
Etonic Stabilizer
Osaga KT-26 326A8 327.7g $39.95 $39.95
Source October 1979, Runner, World
But just because the new Super Villanova is light, doesn't mean it's less comfortable. There's a mildly flared heel and a My/T/ Lite' midsole, which help to make the new Super Villanova comfortable and 10% more shock absorbent than it was before. The sole wears twice as long, too. That's because it's made of a new rubber compound called Brooks B-10, and it's triple reinforced at the critical heel strike point. (No wonder the Super Villanova earned a 5-Star Rating for 1980.)
MEN'S/WOMEN'S SUPER VILLANOVA
MEN'S SUPER VILLANOVA So if you're looking for a durable, lightweight training shoe at a reasonable price, try on the Brooks Super Villanova, It's a lot less shoe for the money.
WOMEN'S SUPER VILLANOVA
BROOKS
1980 Brooks Shoe Mfg.Co.,Inc., Hanover, PA 17331
