Here’s an old ad from 1979 where Nike calls out their competition for their waffle inspired soles. The shoes in the background from Left to Right appear to be the Adidas Formel 1, Saucony Gripper, Puma Lite Riders, Brooks Vantage Supreme and possibly a New Balance model on the far right. This original vintage Nike print ad is available at our web store RewindRunning.com.
ad info is below:
WHY BUY A COPY WHEN YOU CAN RUN WITH THE ORIGINAL?
A funny thing happened back in 1974 when we came out with our first Nike Waffle Trainer. Almost everybody except serious runners laughed. "It'll never last," some said. "Looks like a shoe made to run on ice," they chuckled. Well, they're not laughing anymore. In fact, most major shoemakers have tried to copy our Waffle Trainer. Because it has become the best selling training flat ever made. The classic running shoe. So if you're looking for the real thing, accept no substitutes for the original. Nike Waffle Trainer. Because there aren't any. Only copies.
NIKE
Beaverton, Oregon.
