Penny Power Vintage April-May 1983 Consumer Reports 1980s Sneaker Testing magazine

Here’s a 1983 vintage Consumer Reports “Penny Power” magazine featuring articles on sneaker testing kids retro runners. This article compares Nike, adidas, Sears and Kinney NBA vintage sneakers.

Article info is below:

APRIL / MAY 1983 A Consumer Reports Publication for young People

PENNY POWER

TESTING SNEAKERS

Part Three: THE TESTS

In order to pick which brands to test, Penny Power used two kinds of "experts." First, an experienced runner looked at many pairs of running shoes sold in children's sizes, and told us which ones were sturdy and well made. Second, junior-high students weeded out the "dorky-looking" pairs from a group of good quality sneakers. They liked the four models you see in the "before" picture below. These ranged in price from $14 to $25.

Before

NIKE ($25)

KINNEY'S NBA ($20)

ADIDAS ($20)

SEARS ($14)

We decided to put these sneakers through the toughest test of all—a "kid" test. The 8-to-13-year-olds you see on these pages were each fitted with two different brands. All wore both pairs through an entire summer and into the fall. One pair was worn one day, the other pair the next day, so that each pair received the same amount of wear— at camp, on the beach and in the country. Running, jumping and skidding would show up differences among the sneakers, we thought. We were wrong! When we gathered in the 20 pairs of sneakers at the end of the test, a few were slightly shabbier or a bit more worn. But, as the "after" picture shows, most came through the test in about the same condition. One reason they were still in good shape was that the testers were switching between two different pairs. Changing your sneakers every day gives them a chance to dry out between wearings, and that's good for all shoes. It's also better for your feet. The testers were asked to choose the more comfortable of the two pairs they had worn. No one brand proved to be more comfortable than the others. Some testers liked one feature (such as the Sears's thinner sole or the NBA's cushioning), some another. We then washed a few pairs of each brand to see how well they would clean up. Again, all four brands washed pretty much the same. Only the light-colored sneakers were hard to get clean. The dark suede trim faded in the wash, however. (Turn to the back cover to see the results of our sneaker spruce-up.)

After

NIKE

ADIDAS

SEARS

KINNEY'S NBA

What did The Sneaker Project teach us? Since no brand stood out in durability or over-all comfort, you should look for a well-made model that fits your particular pair of feet. While you're looking, don't ignore some of the well-made but less-famous brands. Some of our testers were firm Nike or Adidas fans until they discovered the fit and comfort of a less-expensive brand. They were surprised. Maybe you will be too!

Nike Internationalist Give 'Em Hell 1981 vintage sneaker ad

We’re back kicking off 2022 strong with this 1981 vintage Nike ad for the Internationalist. Nike has brought back these runners for re-issues in recent years and we’re still fans.

Ad info is below:

GIVE 'EM HELL.

Don't leave the store with these shoes in a box. Put them on. And take the longest, cruelest way home possible. You won't be punished. Because we built the Internationalist for runners who think nothing of knocking off 75 to 100 miles a week. On asphalt, dirt, concrete and mud. That's when comfort isn't a luxury, but a necessity. That's when you need a shoe that can take it. With thick EVA sponge mid-sole. A PermaFoam insert that molds to the contour of your foot. And notched heel counter to eliminate pressure on the lower Achilles. The Internationalist is curve-lasted. with a Variable Width Lacing System for a perfect fit. And a revolutionary new Waffle outsole for greater stability. But if you're not ready to abuse this shoe, you're not ready to wear it. The Internationalist. Not for the faint of foot.

NIKE
Beaverton. Oregon

Nike Internationalist Give 'Em Hell 1981 vintage sneaker ad @ The Deffest

Nike Monterey II 1982 vintage sneaker ad

Today we’re back with an old 1982 vintage ad from JC Penney for the Nike Monterey II… which resembles the old Oceania a lot. The ad also mentioned the Rascal kids shoe and Lady Monterey. Credit to the copywriter of this ad who called the swoosh the Nike “comet of speed and style.” This original vintage Nike / JCP sneaker print ad is available at our web store Rewind Running.

Ad info is below:

NIKE
Ride the Nike swoosh! We’re Nike headquarters.

JCPenney is running full speed ahead with Nike' footwear for the family. Like he Rascal for children, the Men's Monterey II and the Lady Monterey. Nylon training shoes with suede leather trim, toe cap and backstay. Featuring sturdy wing toe and herringbone sole. Plus the famous Nike arch support that makes walking pleasure and running fun. Get them II when you stop in at JCPenney for the swoosh, the Nike comet of speed and style. 21.99 ea.

JCPenney
1982, J. C. Penney Company, Inc.

Nike Monterey II, Rascal, Lady Monterey 1982 JCP vintage sneaker ad

Here’s an old school 1982 vintage ad from JC Penney for the Nike Monterey II, Rascal, and Lady Monterey. The Nike Monterey II looks a whole lot like the old Oceania model runners of the 70s and early 80s. This original vintage JC Penney Nike print ad is available at our web store RewindRunning.com.

Ad info is below:

Covering more ground. At JCPenney, your Nike headquarters.

Nike goes the distance when performance and selection count. And JCPenney covers more Nike ground than ever before with a fitting selection of training shoes for the whole family. Like the Lady Monterey. men's Monterey II or the Rascal for children. Nylon training shoes with suede leather trim. toe cap and backstay. Plus sturdy wing toe. herringbone sole and that famous Nike arch support for more fun on the run! Only 21.99

JCPenney
Available at JCPenney Mall Stores Only
1982. J C Penney Company. Inc

Nike Waffle Trainer 1979 vintage sneaker ad

Here’s an old ad from 1979 where Nike calls out their competition for their waffle inspired soles. The shoes in the background from Left to Right appear to be the Adidas Formel 1, Saucony Gripper, Puma Lite Riders, Brooks Vantage Supreme and possibly a New Balance model on the far right. This original vintage Nike print ad is available at our web store RewindRunning.com.

ad info is below:

WHY BUY A COPY WHEN YOU CAN RUN WITH THE ORIGINAL?

A funny thing happened back in 1974 when we came out with our first Nike Waffle Trainer. Almost everybody except serious runners laughed. "It'll never last," some said. "Looks like a shoe made to run on ice," they chuckled. Well, they're not laughing anymore. In fact, most major shoemakers have tried to copy our Waffle Trainer. Because it has become the best selling training flat ever made. The classic running shoe. So if you're looking for the real thing, accept no substitutes for the original. Nike Waffle Trainer. Because there aren't any. Only copies.

NIKE
Beaverton, Oregon.

Vintage Nike Pegasus ad from 1982

Here’s a great old ad for the Nike Pegasus from 1982 featuring the Nike Air-Wedge, Waffle Center-of-Pressure outsole and more cutting edge 80s technology.

Ad info is below:

NEVER WILL SO MANY OWN SO MUCH FOR SO LITTLE.

It was one of those victories that, frankly, took us by surprise. All we were after was an Air shoe with a slightly more down-to-earth price tag. The more runners who experience Air, we reasoned, the fewer will settle for anything less. That was the theory. Pegasus. That was the name. Then our R&D department proceeded to run amuck. First, they incorporated the Nike Air-Wedge. That was fine. Because it gives the kind of long-lasting cushion you just can't find in any other shoe. But then they started looking around for other innovations from some of our more specialized models. Next thing we knew, the Pegasus was sporting the Waffle Center-of-Pressure outsole. For even more cushion. And greater stability. It also made the Pegasus great for running over any number of different surfaces. From grass to asphalt, to gravel and mud. Then, they flared the heel for a touch more stability. Notched the suede at the first metatarsal for flexibility. And even went to a lighter EVA formulation in the midsole. As a result, the Pegasus is not only a great training shoe, but at roughly 10 ounces in a size 9, it's more than light enough to race in. We were stunned. And we told them—this is just too much technology, too much versatility. The Pegasus is simply more shoe than we bargained for. Then they reminded us. That's what a bargain is all about.

NIKE
Beaverton, Oregon

Nike Roadrunner 1970s vintage sneakers

Here's a cool old piece of Nike history with this ad from 1975 for the rare and awesome Nike Roadrunner shoes. Check out the old school Blue Ribbon Sports logo on the lower left hand side.

Ad info is below:

THIS SHOE IS NOT FOR EVERYBODY 

NIKE ROADRUNNER 

(IT'S ONLY FOR THOSE WHO WANT THE BEST) 

A NEW VERSION OF AN OLD FAVORITE. THE NEW NIKE ROADRUNNER IS A REAL EYE-OPENER. IT COMES IN LIME GREEN NYLON UPPERS, MOD BLUE SWOOSH STRIPE AND HEEL TAB, AND MARIGOLD YELLOW ACCENT. IT FEATURES AN EXTENDED HEEL COUNTER AND REINFORCED TOE FOR STABILITY AND DURABILITY. THE SPENCO INNERSOLE, ARCH SUPPORT, AND CUSHIONED MIDSOLE PROVIDE MILES OF COMFORT. AND THE LONG LASTING CREPE SOLE INSURES MILES OF WEAR. NOT ONLY DOES THIS SHOE HAVE EYE -OPENING COLORS, BUT IT ALSO HAS AN EYE OPENING PRICE., $19.95 

ASK YOUR LOCAL NIKE DEALER FOR THE NIKE ROADRUNNER or for information write 

BRS
6175 S.W.112 Beaverton, Oregon 97005
4 Jeffrey Ave Holliston, Mass. 01746

Vintage Nike LD-1000, Sting, Waffle trainer and Le Village 1977 sneaker ad

Here's another vintage 1977 ad featuring the Nike LD-1000, Sting, Waffle trainer and Le Village model sneakers.

Ad info is below:

SEND FOR A NIKE MAIL BOX.

As soon as we receive your order it's processed and shipped —usually the same day it arrives. Simply pick out the sportswear you want, fill in the coupon, and mail your order. Then, sit back and wait for the postman to arrive.

The LD-1000 $39.95
This is the shoe for you if you're looking for a super trainer. The revolutionary design helps reduce twist and shock. The patented waffle sole gives you better traction, and the wide flared heel gives you better running stability. Lightweight uppers of nylon mesh and suede. Comes in blue and yellow.

Nike Sting $34.95
Nike's lightweight marathon shoe features nylon mesh for strength, yet cool running. Suede leather toe reinforcing gives snug, comfortable fit. Unique suction sole delivers great traction on all road conditions. A big step forward in marathon shoes from Nike.

Athletic Dept Warmups $14.95
These comfortable nylon and cotton warmups are available in green with blue stripes, or blue with yellow stripes. Great style, great fit, great price.

Waffle Trainer $29.95
The Waffle Trainer features patented waffle sole for cushior: traction, yet minimum weight. Flat outer sole, beveled heel, tough nylon upper and the new bluer,' with bright yellow "swoosh'

Le Village $28.95
A beautiful stylish casual shoe with an athletic look. Soft, antique brown leather uppers. Cushier mid soles. As comfortable as they are long wearing.