Starting Line Sports 'The Complete Runner's Catalog' Fall 1977

Here’s a great relic of sneaker history - the Fall 1977 Starting Line Sports 'The Complete Runner's Catalog'. This catalog features old school running shoes and apparel from various brands including Nike, Adidas, Asics Tiger, Converse, Brooks, Pony, Etonic, Puma and New Balance. We’ve scanned a few pages of the catalog and added them below. If you want the only original hard copy of this catalog we have posted it over at our RewindRunning.com shop.

If you dig the sneakers in this catalog we carry brand new retro Puma Easy Riders, Adidas TRX, Adidas Formula 1 and more on our retro sneaker shop page.

'The Complete Runner's Catalog' Fall 1977

Starting Line Sports

Training Shoes

2-a Brooks Villanova. Your number one value in a long distance training shoe. The Villanova offers full features of shoes costing up to $10 more. Very wide heel and leather heel-cup counter combine for maximum stability. Excellent cushioning with arch supports, fully padded ankle, foam and fabric insoles. Long wear. Blue nylon uppers with orange stripes and heel tab. Sizes: 4-12 $19.95

2-b New Balance 320. Features wide built-up heel for stability and Achilles tendon protection. Mid-sole and heel wedge give ultimate cushioning and shank support. Full ankle pad and leather heel counter. Unique "instep saddle" adds arch and longitudinal support and eliminates the need for constrictive lacing to the toe. Blue nylon uppers are lined to virtually eliminate blisters and breakin time. Three widths and a wide size selection assures a glove fit for every runner. (Note: We ship shoes as provided by the New Balance factory, either in new style shown or style pictured in our Spring '77 catalog. Absolutely no difference in quality or features. Sizes: 3½-15. Widths B, D, E. $27.95

2-с Puma 9194 Easy Rider. Puma's deep cushion, "waffle-type" sole training shoe, with the deepest "waffles" yet offered for run-ners. It's an excellent choice for trail, grass and hill running, yet easy going on roads. Hard black rubber sole with cleat shaped "waffles" means miles of wear. Flared sole is 3¼" wide at heel, with a deep cushion mid-sole and heel wedge for ultimate cushioning and Achilles tendon protection. Rounded heel and toe enhance natural heel strike and toe off. White nylon uppers with blue stripe. Sizes: 7-12... $34.95

2-d Etonic KM. This excellent training shoe features the unique McGregor Heel Arch Support. Designed by a runner/foot doctor, this support cradles the heel with a synthetic foam material that molds to your foot shape. It eliminates heel movement and insures perfect position of the foot at heel strike. Also gives arches superior support. Wide flared heel with elevated heel wedge rolled for natural heel strike. High-wide toe box for freedom of movement. Royal blue nylon uppers with white leather stripe. Sizes: 7-12...$24.95

Adidas TRX. For the first time, Adidas offers a "waffle-type" flared heel shoe. Flared mid-sole is grooved for lightness and proper sole flex to allow natural foot roll. Thin hard black rubber "waffled" sole is flexible yet long wearing. Heel is slightly rolled for natural heel strike without sacrifice of cushioning. One piece nylon uppers form seamless toe for blister free comfort. Leather toe reinforcement and full leather heel-cup counter. Royal blue uppers, lime-yellow stripes and heel wedge. Sizes: 7-12...$27.95

3-a Nike LD-1000V. The new version of the LD-1000 features a slightly narrower (80mm wide) flared heel which is suitable for all types of runners on any running surface, and particularly good on rough trails, grass and unpredictable terrain. New heel lugs give extra stability at heel strike and add wear to Nike's patented waffle sole. This model is the same as its predecessor in all other respects, and like the LD-1000 it is designed to allow runners to insert prescribed orthotics. Cool. breathable mesh nylon uppers. Yellow with orange

swoosh stripe. Sizes: 7-12 $39.95

3-ах Nike LD-1000. Same color. Special use: prescribed for athletes requiring the extra stability of this very wide shoe; not for the average runner. Sizes: 7-12 $39.95

Brooks Delta. New tri-stud black rubber sole allows natural heel strike without impeding momentum or stride pattern, then grips firmly against back edge of studs for added thrust as you drive off. This outstanding new sole configuration is made in Germany of the highest quality materials. A slightly firmer mid-sole offers improved cushioning without bottoming out or excessive ma terial fatigue. Excellent sole flex. Blue nylon uppers, with yellow stripes, heel patch and speed laces.

Sizes: 6-12 & $23.95

3-c Adidas Nite Jogger. Designed in the tradition of the famous Adidas Country, this shoe protects you while running at night, dusk, dawn or in the rain. A unique phosphorescent stripe of material sewn into the heel counter, together with international orange Adi-stripes, tongue and heel patch, reflect headlights. First quality running shoe to boast Cangoran synthetic leather uppers. Gillie speed lacing like the SL-76. One of Adidas' softer cushioned soles.

Flared gum rubber outer sole for stability and long wear. Sizes: 7-12. $30.95

3.d Nike Waffle Trainer. The choice of many top runners. Thick cushioned mid-sole, together with thin hard black rubber waffle sole give maximum comfort, protection and sole flex. Cupped heel counter, wide flared heel give excellent stability. Built up heel protects from Achilles tendon strain. Rounded sole at toe and heel enhances natural foot plant and toe off. Fully padded ankle and heel collar. Nike's patented waffle sole gives extra cushioning and traction on any surface. Blue nylon uppers with yellow stripe. Sizes: 7-12. $28.95

3-e Adidas Formula I. Features a revolutionary, extended "spoiler" heel with the flex and curvature for unsurpassed stability upor heel strike. Added thrust is created as the spoiler rolls you quickly and naturally onto the ball of the foot. Molded cellular polyurethane mid-sole allows lightness with superior cushioning. Flexible, cleated outer sole for traction and long wear. Black nylon and leather up. pers with lime-yellow trim. (Our staff personally tested this shoe and recommend it only for the experienced runner for high speed training runs and relatively flat training courses.) Try this exciting new shoe and decide for yourself just how the Formula I innovation meets your training shoe requirements. Sizes: 7-12. $37.95

Brooks Villanova 1978 vintage sneakers ad

Here’s an old 1978 vintage sneaker ad for Brooks Villanova men’s and women’s model running shoes from back in the day. This original vintage Brooks running print ad is available at our web store Rewind Running.

Ad info is below:

BROOKS
Villanova

Training Flats

Designed to give you comfort, style and value.

401 Villanova (Men's)
Runner's World has placed this model among its top choices for the past 2 years and it continues to be one of the most popular training flats in America today! Nylon upper with suede leather tip and counter pocket, full padded heel, terry cloth sock lining with support, 3 tier octopus sole flared and and wrapped, shock ab-sorbing crepe heel wedge.

402 Villanova (Men's)
Incorporates the exact features of the highly ranked 401 with a tan nylon and suede upper, dark brown trim and heel wedge.

214 Villanova (Women's)
Identical to the 210B except with tan nylon and suede uppers, chocolate brown trim and shock absorbing heel wedge in mocha.

210B Villanova (Women's)
Stylish, comfortable, a great value plus excellent ratings by Runner's World. Nylon and suede upper, full padded heel, terry cloth sock lining with arch support, shock absorbing crepe heel wedge with flared and wrapped outsole. Considered one of the best values available.

It's how you rate our shoes that counts...thanks for choosing Brooks.

BROOKS
SHOE MANUFACTURING COMPANY, INC. HANOVER, PA. 17331

Brooks 253-RF Villanova II 1977 vintage sneaker ad

Here’s a vintage advertisement for the Brooks Villanova II running shoes which were ranked by Runner's World as the "Best training shoe value" of 1977.

Ad info is below:

New from Brooks

Here it is! A racing flat that incorporates all the features of the Brooks VILLANOVA II, ranked by Runner's World as the "Best training shoe value".

253-RF by Brooks - Long Distance Runners will appreciate the support and stability of this 8 oz. super-light racing flat. The weight is out, yet the top features are in. Firm counter, 2 7/8" wide flared heel, 318" heel lift, durable sole make-up with long wearing out-sole, cushion soft light weight in-sole, blue nylon uppers, blaze red and white accent, with stitch free toe area. Full & half sizes: narrow 8 to 11; medium 4 to 12 & 13; wide 8 to 11.

ESPECIALLY DESIGNED FOR WOMEN

210 Women's VILLANOVA II Designed with all the features of the top-ranked VILLANOVA II. The new model has powder blue nylon uppers with white accents, leather reinforced toe and heel, sole make-up includes long wearing out-sole with wide flared heel for greater stability, cushion soft in-sole, fully padded over non-breakable rigid heel counter, solid shank sup-port covered with sponge. Full & half sizes: 4 to 12 and 13.

214 Women's Casual Training or Leisure Shoe Light beige full grain leather with attractive dark brown accents, fully padded heel and collar, towel sock lining and foam arch support, three tier Brooks sole with beige heel wedge. A comfortable all-around shoe. Full & half sizes: 4 to 12 and 13.

Available August 1977 at your quality sporting goods dealer or athletic footwear store.

BROOKS
SHOE MANUFACTURING COMPANY HANOVER, PENNSYLVANIA 17331

Brooks 253-RF Villanova II 1977 vintage sneaker ad @ The Deffest