Here’s an old vintage advertisement for Jox ‘Road Handlers’ model running shoes from 1980. According to this article at the Bata shoe Museum “The Jox models offered by Thom McAn were so popular that the brand opened stand-alone athletic retail chain in 1976 called JOX. According to Nutt, by the late 1977s Jox was the second largest shoe brand by sales in the US. The success of this concept spurred the Kinney Group to create Footlocker.”
If you’re interested in Jox you can see some of their other vintage ads here.
Ad info is below:
Here's what the world's toughest critics had to say about new Jox' Road Handlers by Thom McAn.
“RW5-STAR
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Runner's World Magazine
Women's Road Handlers
RW4-STAR
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Runner's World Magazine
Men's RoadHandlers”
New Jox Road Handlers
Once a year Runner's World Magazine runs a grueling series of tests to find out just how running shoes measure up against some very tough standards. The ratings run from 5 stars to none. Our Jox Road Handlers for women were one of only 8 Runner's World 5-Star shoes. Our men's model won the coveted 4-Star rating. We're happy and we're proud to be able to offer such a fine shoe at a reasonable price. Men's RoadHandlers, $29.99; Women's RoadHandlers, $27.99.
Prices slightly higher in Hawaii and Puerto Rico..
