Here's a 1980 ad for the Etonic Eclipse racing flat. The Etonic Eclipse Racing Flat marked a breakthrough in the 1980s by blending race-day speed with protective innovation. Weighing just 7 ounces in size 8, it was one of the lightest flats of its time, featuring a breathable multi-layer oxi-mesh upper for cooling comfort and a dual-compound outsole with a heel strike insert to balance cushioning, grip, and durability. Unlike most racing shoes that sacrificed support for weight, the Eclipse integrated Etonic’s rear-foot lacing system, Dr. Rob Roy McGregor’s one-piece heel/arch support, and a non-stretch lateral side bar, giving runners both stability and injury protection. This unique mix of lightweight performance and biomechanical engineering made it a standout in sneaker history.
Ad info is below:
THE ECLIPSE RACING FLAT. NOW-YOU CAN TEST THE INNER LIMITS.
In your race against time, you want a shoe that saves you precious seconds. The new Etonic Eclipse Racing Flat is a lightweight, flexible performer that helps yqu run the race you trained for.
A mere 7 ounces in size 8, the Eclipse is streamlined in all important areas. Our breathable oxi-mesh nylon upper is larninated to a special foam and perforated nylon tricot for light, cool racing comfort. The sole is a tough, dual rulbber compourid with two different treads. It provides lightweight cushioning throughout, and has a unique heel strike insert for extra durability.
Constructed on a, new specially designed last, the Etonic Eclipse better positions the foot for competitive running and features the Etonic rear-foot lacing system to give you greater control.
Add the Dr. Rob Roy McGregor* one-piece heel and arch support* that cushions the force of heel strike, and a non-stretch Etonic side bar for lateral support, and you've got a lightweight, high-performance racing flat worthy of the name Etonic.
Interested in eclipsing your best time? It's up to you. And Eclipse.
Etonic
Sports Footwear & Apparel
