Puma Lite Riders vintage sneaker ad from 1978

Here's a great old school 1970s sneaker ad for Puma Lite Riders vintage running shoes. This original vintage ad is from 1978 and is available over at our Rewind Running web shop.

Puma’s new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support.

Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather.

Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it.

You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family

Nike Roadrunner 1970s vintage sneakers

Here's a cool old piece of Nike history with this ad from 1975 for the rare and awesome Nike Roadrunner shoes. Check out the old school Blue Ribbon Sports logo on the lower left hand side.

Ad info is below:

THIS SHOE IS NOT FOR EVERYBODY 

NIKE ROADRUNNER 

(IT'S ONLY FOR THOSE WHO WANT THE BEST) 

A NEW VERSION OF AN OLD FAVORITE. THE NEW NIKE ROADRUNNER IS A REAL EYE-OPENER. IT COMES IN LIME GREEN NYLON UPPERS, MOD BLUE SWOOSH STRIPE AND HEEL TAB, AND MARIGOLD YELLOW ACCENT. IT FEATURES AN EXTENDED HEEL COUNTER AND REINFORCED TOE FOR STABILITY AND DURABILITY. THE SPENCO INNERSOLE, ARCH SUPPORT, AND CUSHIONED MIDSOLE PROVIDE MILES OF COMFORT. AND THE LONG LASTING CREPE SOLE INSURES MILES OF WEAR. NOT ONLY DOES THIS SHOE HAVE EYE -OPENING COLORS, BUT IT ALSO HAS AN EYE OPENING PRICE., $19.95 

ASK YOUR LOCAL NIKE DEALER FOR THE NIKE ROADRUNNER or for information write 

BRS
6175 S.W.112 Beaverton, Oregon 97005
4 Jeffrey Ave Holliston, Mass. 01746

Puma 1980 vintage ad featuring the Fast Rider, Lite Rider and Track Rider

Here’s a 1980 vintage sneaker ad for Puma's Fast Rider, Lite Rider and Track Rider model kicks. They're all about the 'Federbein sole' in this ad which is an inverted V-shaped pattern to cushion impact. This original vintage running shoe ad is available at our RewindRunning.com web store.

Ad info is below:

PUMA BUILDS QUALITY.

ALWAYS HAS.

ALWAYS WILL.

RW5-STAR
Runner's World Magazine

👟 Fast Rider

👟 Lite Rider

👟 Track Rider

Puma produces running shoes that are clearly superior. The sport's largest publication agrees.

"If one company can be singled out for its advances in a year, it would have to be Puma ... Puma has been doing its homework:. wrote Runner's World Magazine in its 1980 Shoe Survey issue.

Runner's World gave 5-Star Ratings to the following Puma running shoes:

Fast Rider: This new men's trainer weighs only 278.7 grams. A revolutionary development, the Federbein sole, features studs arranged in inverted "V" patterns that spread to cushion impact. It's one of the most com-fortable shoes Puma has ever produced.

Lite Rider: Built for racing, this shoe offers good impact protec-tion front and rear plus excellent sole wear. Removable and wash-able insoles form to your feet.

Track Rider: Slip-last construc-tion makes this trainer-racer fit like a glove, while micro-soft rubber midsoles and the new Federbein sole combine for an excellent ride. This shoe ranked 1st in sole wear among men's racing flats.

The rest of the shoes in Puma's new running line are crafted with the same deliberate care and workmanship because Puma builds quality—and always will. 

PUMA

Adidas SL72 and SL76 vintage sneaker ad

Here's a old vintage ad for the Adidas SL72 and SL76 engineered with 'traction dynamics’…

​Ad info is below:

SL 72 &76 reborn for the ultimate in cushioned traction 

More propulsion. Extended sole area gradually stores up touch-down energy. At lift-off, this energy is released producing 20% more propulsion per step. 

Thicker. softer-grooved wedge for substantially increased overall cushioning 

More stability & cushioning Wider, flared heel for greater stability. 

More Traction. Special profile ejects grit and mud. Profile layout allow, more flexing and therefore better traction. New heel profile for more cushioned heel strike

👟👟

Trust adidas to take these great (often imitated) training shoes, build in revolutionary cushioning and traction features, and end up with a saving in weight too. It's all part of a breakthrough in Traction Dynamics at adidas— real pioneer work that has created new standards in performance and comfort. 

SL 72 & 76 are creations of Adi Dassler, the man behind the adidas name. 

adidas 

The all-sports people

AAU Front Runner 1978 vintage sneaker ad

Here's a 1978 sneaker illustration advertisement for the AAU 'Front Runner' and another old school shoe once again donning the 4 stripes. If you want to check out a couple of pairs of AAU vintage sneakers we posted them here and here.

​Ad info is below:

AAU SHOES

TRAINING SHOES
FOR MEN ON THE MOVE
The shoe that carries the emblem of the Amateur Athletic Union of the United States. 

🏃‍♂️

👟

AAU FRONT RUNNER

They're way out in front, leading with style and comfort all the way to the finish line. Shock absorbing wide flange tongue — all to make you feel more comfortable in the long runs. Durable nylon and suede leather upper. Men's, boys', youths' and child's sizes in royal blue with yellow stripes. Men's and boys' sizes in green with yellow stripes.

AVAILABLE AT FINE DEPARTMENT STORES AND SHOE STORES EVERYWHERE

Distributed by
INTERMARK SHOE COMPANY 
A Division of International Seaway Trading Corporation
1382 West 9th 9treet Cleveland, Ohio 44113

AAU Front Runner 1978 vintage sneaker ad @ The Deffest

Pro-Keds T/Racer 1979 vintage sneaker ad

Here's an old vintage sneaker ad from 1979 for the Pro-Keds T/Racer back when they made running shoes. We just posted these vintage Pro-Keds sneakers for sale over at RewindRunning.com. The original vintage advertisement is available here as well.

​Ad info is below:

DOES YOUR RUNNING SHOE STAND UP TO OUR NEW T/RACER?

Introducing the PRO-Keds T/Racer. The shock absorption and durability of a training shoe combined with the lightness and flexibility of a racing flat. A shoe so new, you won't be able to buy it until early 1979. It will be available in men's and women's sizes that were specially developed on separate lasts to scientifically conform to the foot structure of each sex. And to ensure a more accurate fit, were making it available in men's half sizes 5-12, 13 in slim, medium and wide; and women's half sizes 4-10 in slim and medium. 

Sturdy, thermo-formed heel counter around a cuboid-shaped heel area to reduce lateral "wobble." 

Soft cellocrepe heel wedge for superior shock absorption on heel strike, mile after mile. 

Fully contoured insole support system featuring extra-firm arch support. 

Foam-padded Royalon covered collar and tongue, with a high-rise back to cushion and protect your. Achilles tendon, the lifeline of the running foot. 

Longer-wearing steep-grade outsole featuring high-traction cleated bar design and built-in heavy wear points. 

Uppers of breathable nylon with suede at high-stress abrasion areas. For increased comfort and protection. 

Exclusive patented light-weight Ensolite' shock absorbent insole to cushion the entire length of the foot for the life of the shoe. 

Wider and higher toe box to reduce abrasion, blistering and toenail blackening. 

PRO-KEDS
FOR ALL THOSE MOMENTS YOU FEEL LIKE A PRO. 

Adidas Boston 1981 vintage sneaker ad

Here's a 1981 Adidas vintage ad for their Boston model running shoes. I think this is one of the models that Kmart Trax spent a decade trying to knock off.

​Ad info is below:

Great for the road. Even better for your wallet. 

Durable rubber outersole with diamond profile for excellent traction. Extra-comfortable pre-formed inlay sole with soft terry lining. 

Boston is the name of the new training shoe from adidas, one of the most comfortable we've ever designed — and at a very comfortable price. The Boston has been created with a newly-developed terry-covered inlay sole, tricot lining at the heel, extensive padding and a supersoft and flexible heel wedge to ensure excellent shock-absorption and comfort. So save yourself some money but don't make your feet pay the price — with the adidas Boston. 

adidas 
We've got a feeling for winning.

Puma Super Long Distance vintage sneaker ad

Today we've got another old school ad from 1975, this time for the Puma "Super Long Distance Shoe."

Ad info is below:

PUMA 🐅

...made to go the distance.

When you run 100 miles or more a week in all kinds of tough terrain you need a top quality shoe that can really take it. The Super Long Distance Shoe by Puma. Thick foam wedge tapering from heel to toe cushions your foot, soaks up shocks. Ankle and achilles tendon pads. Uppers made of nylon, leather reinforced. Soles are tough rubber with special long wearing treads. Comes in blue, red and yellow with Puma stripe. Next time you run for distance, treat your feet to a pair of Puma Super Long Distance Shoes. At your nearest sporting goods dealer or write: Beconta, Inc., Sports Division, 50 Executive Blvd., Elmsford, N.Y. 10523 or 340 Oyster Point Blvd., So. San Francisco, California 94080.

PUMA from BECONTA

Kinney NBA 1970s vintage sneaker ad

Here's another Kinney NBA branded sneaker ad from 1970s, this time they're going heavy on the adidas style 4 stripes theme. The first Kinney NBA ad from 1977 is here.

​Ad info is below:

Instead of one shoe with many purposes... 

we made many shoes with one purpose. 

KINNEY
NBA'S.

Kinney NBA's are made for every sport with one purpose in mind. To be everything the high-priced athletic shoes are-without the high price.

Kinney NBA's are for athletes who are serious about their sport, whether it's running, tennis, basketball, baseball, soccer, raquetball, softball, football—or any sport that moves you. We know that nothing beats winning. But, why play to win at all costs—when you can play to win for less.

Kinney NBA's. For men. For women. For everyone.

We play the game your way. $13.99-$29.99 

BASKETBALL

TRAINING 

TENNIS

SOCCER

JOGGING

SOFTBALL 

BASEBALL

RUNNING 

Kinney

The Great American Shoe Store 

Prices slightly higher outside Continental U S

Kinney NBA 1970s 4 stripe vintage sneaker ad @ The Deffest

adidas 1982 Oregon Bill Dellinger vintage sneaker ad

Here's another track coach ad, this time Bill Dellinger of the University of Oregon in 1982. Bill Dellinger replaced Bill Bowerman after he retired as coach of the Ducks track team in the 70s. In this ad he is endorsing the adidas Oregon, Atlanta and Lady Oregon shoes.

Ad info is below:

adidas reports:
addas U.S.A. 1982 

Bill Dellinger has discovered a new use for Newton's Third Law of Motion. 

As most of you know, Bill Dellinger is the University of Oregon's running coach; and he will be doing the same honors for the United States Olympic Team in 1984. He has become world-renowned for getting the most out of some of the finest runners around. But now, he's about to become equally famous for getting extra performance from a gentleman who had his peak many years ago. Because he and adidas have developed a way to harness Sir Issac's fundamental law that will make a fundamental difference to runners. 

Distribution of impact shock. The Dellinger Web. For runners, its a loophole in the Third Law of Motion.

Newton's dictum states that for every action, there must be an equal and opposite reaction. Until now, for runners, this has meant that what goes down (in terms of initial heel shock), must go up (as an equal shock transmitted straight up the leg). But The Web disperses part of the heel shock throughout the entire sole of the shoe, where it is not felt by the leg. So in effect, what goes down goes sideways as well as up. The Web: What it is and how it works. The Web is a unique polyamide netting that covers the midsole from heel to toe. To a runner, this simply means a type of construction that can significantly reduce leg fatigue. When a runner's heel strikes the ground, it compresses the netting in the heel area. This compressed netting in turn pulls in on the rest of the netting throughout the entire sole of the shoe. The resistance of the netting and sole acts much like a torsion bar to absorb part of the impact shock.

Close - up of The Web.

Up to ten percent of the shock, in fact. Ten percent that the runner doesn't ever feel. Which means that the runner has ten percent more energy to devote to running instead of shock absorption. As if that weren't enough, there's even another advantage to The Web. The heel impact puts The Web in a state of tension, with some areas compressed and others stretched. As the runner rolls forward into the next stride, The Web springs back, giving a trampoline effect. And all of this is accomplished without sacrificing stability, and with no gain in thickness or bulk. Dellinger's Law: "You pay for the whole shoe, why not use it?" As we've explained, most running shoes only use part of the sole most of the time, an inefficiency your whole body pays for directly. But now with The Web, you can have a shoe that does part of the work you've been used to doing. The adidas-developed Web is currently available in the Atlanta, Oregon, and Lady Oregon. Only from adidas, the company that can bring the laws of physics to heel. 

Atlanta

Oregon 

Lady Oregon 

adidas