The Puma 1986 released Sky LX gets respect from sneakerhead legend Bobbito Garcia and has been named as possibly Puma's best basketball shoe ever.
Ad info is below:
SURE, IT’S A GAME OF INCHES.
BUT THAT DOESN’T MEAN YOU CAN NEGLECT THE FEET.
The Sky LX basketball shoe.
PUMA
Because if you’re not the predator, you’re the prey.
Here’s another old school ad from Puma in 1980 for the Vilas Pro model tennis shoes. These vintage tennies were names after Argentine tennis star Guillermo Vilas.
Ad info is below:
PUMA. OUR STORY IS ON THE BOX.
It's a strong statement — Puma is quality. And because we mean it, because we believe in it, because we can back it up, we put that claim on every box. When professional Guillermo Vilas wanted a great shoe, he chose Puma. We put his name on the shoe he selected — the Vilas Pro. Made of full grain leather with tough, natural rubber sole, this outstanding shoe provides the comfort, performance and durability tennis players expect and appreciate. So go to your favorite sporting goods store today and look for our claim on the box. Puma is quality. We stand on it.
PUMA
We’re back today with our second The Athlete’s Foot vintage ad in a row, this time with the 1980 runner models from Puma including the Puma Fast Rider, Easy Rider II, and Track Rider. This original vintage Puma sneaker print ad is available at our web store Rewind Running.
Ad info is below:
HOW MUCH TOTAL WEIGHT DO YOU PUT ON EACH FOOT EVERY TIME YOU RUN? HERE'S HOW TO FIGURE IT OUT
(3WxnxM)/2,000/2
Take your weight (W) and multiply by 3. Then mul-tiply by the number of steps (n) you take in each mile. (An average running step is three feet, so you take 1,760 steps per mile.) Next, multiply by the number of miles (M) you run, and divide by 2,000 for the number of tons put on your feet. Finally, divide by 2 for the total number of tons on each foot. Tons. Now you can see why it's important to wear the right shoe. Which is where The Athlete's Foot® comes in. We're the stores that specialize in athletic foot-wear —for just about any sport you can name. To start with, we sell only shoes from top manufacturers. We know that the materials used in soles and uppers, the last, the construction, are all-important when it comes
PUMA
Fast Rider / Easy Rider II / Track Rider
to keeping you out of trouble and helping you run in top form. So come in now and see why the slogan fits: Nobody knows the athlete's foot like The Athlete's Foot. Runners all over the world respect Puma shoes. Like the Fast Rider in a special, supportive last with narrow heel and wider forefront—a light, comfort-able moccasin-type shoe for training, jogging, or racing. Or the Easy Rider II, with sturdy nylon uppers and excellent rear-foot stability for heavy training or heavier-weight runners. Or the Track Rider, an extra-lightweight model for light training or racing. All three reflect Puma's commitment to quality for meeting your needs in a running shoe.
Nobody knows the athlete's foot like The Athlete's Foot
354 stores nationwide
Here’s an old school 1981 vintage ad for the Puma Fast Rider, Track Rider and Lite Rider II vintage running shoes. 40 years later and they are still awesome as hell. This original vintage Puma print ad is available at our web store RewindRunning.com.
Ad info is below:
PUMA. 5-STAR QUALITY
TWO YEARS RUNNING.
Fast Rider trainer. Track Rider and Lite Rider II racers. We selected these three shoes to carry Puma's legendary Olympic excellence into the highly competitive area of road running. Now, their five star ratings* for two straight years have confirmed our own tests. Did you expect anything less? As we say on the box--Puma is quality. We stand on it.
*Runnels World 1980 and 1981 running shoe surveys
Here’s an old school vintage ad for the 1981 Puma Easy Rider model running shoes. In this ad Puma takes you through the importance of the shoe last construction. This original vintage Puma Easy Rider sneaker print ad is available at our web store Rewind Running.
Ad info is below:
ARE RUNNING INJURIES NECESSARY?
Nobody has to tell a serious runner that his feet and legs (and hips and back) take a beating. Nobody has to tell him or her that ifs important to have good shoes. But PUMA thinks it's time someone told the serious runner about an elemental and crucial step in the building of running shoes that running shoe companies have been hesitant to discuss.
Running's Best Kept Secret: The Last. Every shoe starts with the last. It's also called a mold. But it would be better to think of it as the blueprint for the shoe, because every-thing that comes after depends on how it is designed. The stress points peculiar to a running shoe. as opposed to a tennis shoe or basketball shoe, are built into the last.
If The Last Is Important, Why Is It Neglected? Far, far away in the Far East many of the top running shoes are made in the same factory, side by side, with a standard last. A last, by the way, that is not specifically designed for a running shoe. Why would they do such a thing, you might ask.
It Takes A Lot To Build A Last. It took PUMA thousands of feet of film showing what happens to every part of the foot in training and racing situations. It took PUMA hundreds of exact-dimension measurements of hundreds of runners' feet. When we were finally ready to build our running lasts, we knew exactly where the stress points were for training and racing, and we knew the dimensions and proportions of the feet we were making shoes for. Then we made five different lasts. Four for running, and one for racing. (They are considered so valuable, by the way, that only a few people know where they are kept.)
Only A Running Last Can Give Running Support And Running Fit. PUMA lasts were designed according to the unique stresses of long distance running and racing, and according to true averages of foot dimensions. Our lasts tell us exactly where the uppers should give support. We know exactly where there should be lateral and medial stability, and where there should be flexibility. The differences in our lasts and others may, in some cases, seem subtle. But when one is talking about 35 or more miles of running a week, these differences are magnified many times. Almost every serious runner is familiar with the slight nag that becomes a chronic injury.
A PUMA Running Last Bends Where The Running Foot Bends. Here you see a simple demonstration you can verify for your-self. A running foot bends precisely at the ball of the foot, at a precise angle! Press any PUMA between your hands as shown, and it will bend at precisely the same place, and at the same degree of angle. Now press another running shoe and see what you get.
PUMA Is One Of Only Two Companies That Absolutely Controls How Its Shoes Are Made. PUMA and one other company try to use factories that make shoes for them alone. As we mentioned before, many running shoes start out in one factory in the Far East. We're willing to pay to see that our design specs are carried out exactly; and to keep a tight rein on quality control via our own PUMA inspectors.
PUMA Believes Running Injuries Can Be Prevented. Dr. Donald Riggs is PUMAS Chief Technical Consultant in the USA. When he was the distance running coach at San Jose State, he never had a shoe-related injury. He attributes this to thoughtful conditioning of his athletes, and to PUMA running shoes, which were the only running shoe worn at San Jose State. There is a wealth of information today on how to condition oneself properly, and run so as to prevent injuries. And we know there is at least one shoe that is thoughtfully designed, down to the fast detail, so as to prevent injuries. Injuries don't have to happen. Let's all pass the word.
Here’s a retro vintage sneaker ad from 1973 for the Puma ‘Swinger’ model leisure sneakers which were promoted by hall of fame quarterback and ladies’ man Joe Namath.
Ad info is below:
Joe Namath Scores in Pumas.
On or off the field Joe Namath appreciates the comfort and support of Puma's full line of leisure and football shoes. Like the comfortable Joe Namath shoe shown here. All available at your sporting goods store or shoe store or write Sports Beconta, Inc., 50 Executive Blvd., Elmsford, N.Y. 10523. Or 340 Oys-ter Pt. Blvd., So. San Francisco, Calif. 94080.
PUMA from Beconta.
This double feature blog post goes out to all of the ladies playing under the table games. The ads below were made 7 years apart and more than anything this probably speaks to the cyclical nature of advertising.
We’ll kick it off in 1973 with a vintage sneaker ad featuring the Converse Coach and Jack Purcell model sneakers.
7 years later she was back playing foot games in this ad featuring Puma’s Power Cat and Fast Rider runners…
In 2020 she is likely now at a retirement home playing footsies with someones Hush Puppies sporting granddad .🤣
Converse ad info is below:
Converse Coach and Jack Purcell: For guys who want to keep playing after the game is over.
Converse has built a reputation for making great athletic shoes for the greatest athletes in the world. And that's the idea behind our Converse Coach and Jack Purcell. Great performers. But they look great, too. A terrific all-around athletic shoe like Coach (right), that looks good enough to play the field off the field, too. And a great tennis shoe like Jack Purcell, that feels just as at home partying as playing tennis. Two tough-playing, sharp-looking leisure time shoes from Converse. Because some guys are out to build a reputation for themselves. Converse Coach and Jack Purcell.
*converse
Puma ad info is below:
PUMA-SOFTEST TOUCH IN RUNNING!
It's easier to experience Puma than you think. In fact, we're the softest touch in running. Puma people know Puma shoes give something beyond 5-Star performance, finest quality and innovative design—something wild and free. You can capture it today at your favorite running store.
PUMA