Puma Lite Riders vintage sneaker ad from 1978

Here's a great old school 1970s sneaker ad for Puma Lite Riders vintage running shoes. This original vintage ad is from 1978 and is available over at our Rewind Running web shop.

Puma’s new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support.

Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather.

Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it.

You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family

Puma Week 1983 vintage sneaker ad featuring the Intimidator, Soft Rider, Puma Court, and Game Cat

Here’s an old school Sears advertisement from 1983 for Puma Week. the models in this ad are the Puma Intimidator, Soft Rider, Puma Court, and Game Cat.

Ad info is below:

PUMA IS MAKING TRACKS AT SEARS.
Jump to it and NOW SAVE $3-$7. save on all our Puma shoes! During Puma Week at Sears you can save on a wide variety of styles, colors and sizes for the whole family. Run, jump, jog, even walk...but don't stop until you get to Sears Shoe Department for our big Puma Sale May 22-May 28.
Available in most larger Sears retail stores. Prices and dates apply only to the Continental United States except Alaska. Sears, Roebuck and Co., 1983

PUMA

YOU'RE IN FOR A CHANGE AT Sears

Various vintage running shoe and retro sneaker models from 1981

This old scan is from 1981 and has some well worn distress. It looks like it survived The Great Flood. Below we have retro sneaker models from:

Pro Wings
Pro-Specs - Marathons
Brooks
Nike
Converse
Asics Tiger
Autry - Concorde
Puma - Fast Rider
adidas

Various retro vintage sneaker and running shoe models from 1981 @ The Deffest


Puma Fast Rider, Track Rider and Lite Rider II vintage sneaker ad from 1981

Here’s an old school 1981 vintage ad for the Puma Fast Rider, Track Rider and Lite Rider II vintage running shoes. 40 years later and they are still awesome as hell. This original vintage Puma print ad is available at our web store RewindRunning.com.

Ad info is below:

PUMA. 5-STAR QUALITY
TWO YEARS RUNNING.

Fast Rider trainer. Track Rider and Lite Rider II racers. We selected these three shoes to carry Puma's legendary Olympic excellence into the highly competitive area of road running. Now, their five star ratings* for two straight years have confirmed our own tests. Did you expect anything less? As we say on the box--Puma is quality. We stand on it.

*Runnels World 1980 and 1981 running shoe surveys

PUMA

Puma Swinger 1973 vintage sneaker ad featuring Joe Namath

Here’s a retro vintage sneaker ad from 1973 for the Puma ‘Swinger’ model leisure sneakers which were promoted by hall of fame quarterback and ladies’ man Joe Namath.

Ad info is below:

Joe Namath Scores in Pumas.

On or off the field Joe Namath appreciates the comfort and support of Puma's full line of leisure and football shoes. Like the comfortable Joe Namath shoe shown here. All available at your sporting goods store or shoe store or write Sports Beconta, Inc., 50 Executive Blvd., Elmsford, N.Y. 10523. Or 340 Oys-ter Pt. Blvd., So. San Francisco, Calif. 94080.

PUMA from Beconta.

Puma 1980 vintage ad featuring the Fast Rider, Lite Rider and Track Rider

Here’s a 1980 vintage sneaker ad for Puma's Fast Rider, Lite Rider and Track Rider model kicks. They're all about the 'Federbein sole' in this ad which is an inverted V-shaped pattern to cushion impact. This original vintage running shoe ad is available at our RewindRunning.com web store.

Ad info is below:

PUMA BUILDS QUALITY.

ALWAYS HAS.

ALWAYS WILL.

RW5-STAR
Runner's World Magazine

👟 Fast Rider

👟 Lite Rider

👟 Track Rider

Puma produces running shoes that are clearly superior. The sport's largest publication agrees.

"If one company can be singled out for its advances in a year, it would have to be Puma ... Puma has been doing its homework:. wrote Runner's World Magazine in its 1980 Shoe Survey issue.

Runner's World gave 5-Star Ratings to the following Puma running shoes:

Fast Rider: This new men's trainer weighs only 278.7 grams. A revolutionary development, the Federbein sole, features studs arranged in inverted "V" patterns that spread to cushion impact. It's one of the most com-fortable shoes Puma has ever produced.

Lite Rider: Built for racing, this shoe offers good impact protec-tion front and rear plus excellent sole wear. Removable and wash-able insoles form to your feet.

Track Rider: Slip-last construc-tion makes this trainer-racer fit like a glove, while micro-soft rubber midsoles and the new Federbein sole combine for an excellent ride. This shoe ranked 1st in sole wear among men's racing flats.

The rest of the shoes in Puma's new running line are crafted with the same deliberate care and workmanship because Puma builds quality—and always will. 

PUMA

Puma Lite Riders vintage sneaker ad

Here's an old school ad for Puma Lite Riders.

Puma new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support. Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather. Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it. You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family