adidas 1982 Oregon Bill Dellinger vintage sneaker ad

Here's another track coach ad, this time Bill Dellinger of the University of Oregon in 1982. Bill Dellinger replaced Bill Bowerman after he retired as coach of the Ducks track team in the 70s. In this ad he is endorsing the adidas Oregon, Atlanta and Lady Oregon shoes.

Ad info is below:

adidas reports:
addas U.S.A. 1982 

Bill Dellinger has discovered a new use for Newton's Third Law of Motion

As most of you know, Bill Dellinger is the University of Oregon's running coach; and he will be doing the same honors for the United States Olympic Team in 1984. He has become world-renowned for getting the most out of some of the finest runners around. But now, he's about to become equally famous for getting extra performance from a gentleman who had his peak many years ago. Because he and adidas have developed a way to harness Sir Issac's fundamental law that will make a fundamental difference to runners. 

Distribution of impact shock. The Dellinger Web. For runners, its a loophole in the Third Law of Motion.

Newton's dictum states that for every action, there must be an equal and opposite reaction. Until now, for runners, this has meant that what goes down (in terms of initial heel shock), must go up (as an equal shock transmitted straight up the leg). But The Web disperses part of the heel shock throughout the entire sole of the shoe, where it is not felt by the leg. So in effect, what goes down goes sideways as well as up. The Web: What it is and how it works. The Web is a unique polyamide netting that covers the midsole from heel to toe. To a runner, this simply means a type of construction that can significantly reduce leg fatigue. When a runner's heel strikes the ground, it compresses the netting in the heel area. This compressed netting in turn pulls in on the rest of the netting throughout the entire sole of the shoe. The resistance of the netting and sole acts much like a torsion bar to absorb part of the impact shock.

Close - up of The Web.

Up to ten percent of the shock, in fact. Ten percent that the runner doesn't ever feel. Which means that the runner has ten percent more energy to devote to running instead of shock absorption. As if that weren't enough, there's even another advantage to The Web. The heel impact puts The Web in a state of tension, with some areas compressed and others stretched. As the runner rolls forward into the next stride, The Web springs back, giving a trampoline effect. And all of this is accomplished without sacrificing stability, and with no gain in thickness or bulk. Dellinger's Law: "You pay for the whole shoe, why not use it?" As we've explained, most running shoes only use part of the sole most of the time, an inefficiency your whole body pays for directly. But now with The Web, you can have a shoe that does part of the work you've been used to doing. The adidas-developed Web is currently available in the Atlanta, Oregon, and Lady Oregon. Only from adidas, the company that can bring the laws of physics to heel. 

Atlanta

Oregon 

Lady Oregon 

adidas

Tred2 "Double D" vintage sneaker ad ​

Tred 2 "Double D" Vintage sneaker print ad. Another cool old sneaker brand that was made in the USA back in the day.

Tred 2 "Double D" 70s vintage sneaker ad @ The Deffest

DOUBLE D:
THE ONE SHOE THAT DELIVERS THE TWO THINGS YOUR FOOT NEEDS MOST.

Rearfoot stability and forefoot cushion. That's hard to get in one shoe. That's why TRED 2 invented some-thing called the Double Durometer midsole. A durometer is a measure of firmness or softness of a material. We made the Double with two different ones because your foot wants it that way. When it hits, your rear-foot needs a thicker cushion for shock absorption and then a firmer density midsole for stability and prevention of over-pronation. Your fore-foot needs a softer midsole for easy flex and cushion on toe-off. With the TRED 2 Double D'," your foot doesn't have to com-promise.

Your heel gets a durometer of 35. Your forefoot gets one of 30. Your eye will see the difference in color and your foot will feel it in comfort. Combine Double D"with a light nylon upper reinforced with suede for durability. A unique flex tip for increased forward mobility. And a two-level honeycomb outer sole for superior traction and longer wear. It all adds up to only 297 grams (size 9). The TRED 2 Double D. Because your foot wants the best of two shoes when it can only wear one.

TRED 2 SPORT SHOES
2510 Channing Avenue
San Jose, CA 95131