Penny Power Vintage April-May 1983 Consumer Reports 1980s Sneaker Testing magazine

Here’s a 1983 vintage Consumer Reports “Penny Power” magazine featuring articles on sneaker testing kids retro runners. This article compares Nike, adidas, Sears and Kinney NBA vintage sneakers.

Article info is below:

APRIL / MAY 1983 A Consumer Reports Publication for young People

PENNY POWER

TESTING SNEAKERS

Part Three: THE TESTS

In order to pick which brands to test, Penny Power used two kinds of "experts." First, an experienced runner looked at many pairs of running shoes sold in children's sizes, and told us which ones were sturdy and well made. Second, junior-high students weeded out the "dorky-looking" pairs from a group of good quality sneakers. They liked the four models you see in the "before" picture below. These ranged in price from $14 to $25.

Before

NIKE ($25)

KINNEY'S NBA ($20)

ADIDAS ($20)

SEARS ($14)

We decided to put these sneakers through the toughest test of all—a "kid" test. The 8-to-13-year-olds you see on these pages were each fitted with two different brands. All wore both pairs through an entire summer and into the fall. One pair was worn one day, the other pair the next day, so that each pair received the same amount of wear— at camp, on the beach and in the country. Running, jumping and skidding would show up differences among the sneakers, we thought. We were wrong! When we gathered in the 20 pairs of sneakers at the end of the test, a few were slightly shabbier or a bit more worn. But, as the "after" picture shows, most came through the test in about the same condition. One reason they were still in good shape was that the testers were switching between two different pairs. Changing your sneakers every day gives them a chance to dry out between wearings, and that's good for all shoes. It's also better for your feet. The testers were asked to choose the more comfortable of the two pairs they had worn. No one brand proved to be more comfortable than the others. Some testers liked one feature (such as the Sears's thinner sole or the NBA's cushioning), some another. We then washed a few pairs of each brand to see how well they would clean up. Again, all four brands washed pretty much the same. Only the light-colored sneakers were hard to get clean. The dark suede trim faded in the wash, however. (Turn to the back cover to see the results of our sneaker spruce-up.)

After

NIKE

ADIDAS

SEARS

KINNEY'S NBA

What did The Sneaker Project teach us? Since no brand stood out in durability or over-all comfort, you should look for a well-made model that fits your particular pair of feet. While you're looking, don't ignore some of the well-made but less-famous brands. Some of our testers were firm Nike or Adidas fans until they discovered the fit and comfort of a less-expensive brand. They were surprised. Maybe you will be too!

adidas Starting Line Sports vintage sneaker ad from 1978

Here’s an old school Starting Line Sports vintage sneaker ad from 1978 for the adidas Runner, Lady Runner, Arrow, TRX and TRX Competition vintage model sneakers. This original vintage ad is for sale over at our Rewind Running web store.

Ad info is below:

adidas Lady Runner - A

New! One of our best selling women's shoes. All new ripple sole for long wear with good traction and flexibil ity. Improved midsole cushioning. Powder blue nylon with white trim. Sizes: Women's 4-10. $40.95

adidas Runner - B

Made particularly to support the heavier runner with thick, long wearing outer sole, improved sole flex, and wide flared heel. Yellow nylon mesh with blue trim. Sizes: Men's 6-13. $37.95

adidas Arrow - C

Popular cross-country racing flat. Lightweight nylon upper has seamless toe for blister free running. Durable sole studded for maximum traction and cushioning. Royal blue with red trim. Sizes: Men's 7-12. $21.95

adidas TRX - D

New improved cushioned midsole. Waffled sole is flexible yet long wearing. Royal blue nylon with yel low trim. Sizes: Men's 7-12, Women's 4-10. $30.95

adidas TRX Competition - E

New! Excellent for both road racing and cross-country. Waffle-type sole gives good traction on grass or dirt. Extremely lightweight. White nylon with blue trim. Sizes: Men's 6-12, Women's 4- 11. $30.95

adidas

STARTING LINE SPORT'S

BOX 8, MOUNTAIN VIEW, CA 94042

Various 1980s running shoes vintage Nike, Brooks, adidas, Puma, New Balance and more

Here’s another magazine article cover featuring a bunch of old school 1980’s running shoes including the Nike Daybreak, Brooks Super Villanova, adidas Marathon 80, Converse Arizona and more.

Info is below:

Firm footing:

Take your pick

Back row, left to right: Sport International 1818 Boston (men's training), Adidas Marathon 80 7093 (women's racing), Converse Arizona Trainer 17854 (men's training), Tiger Montreal (men's training), New Balance 620 (men's training), Etonic Street Fighter 705 (women's racing). Front row, left to right: Brooks Super Villanova (men's training), Nike Daybreak 2309 (men's training), AMBI Trailblazer (men's training), Saucony Ms. Hornet 8851 (women's training), Puma Angel II 90930H (women's training), Pony Lady Express VSD (women's training), Spalding Top Flite XL/31601 (women's training).

adidas Nite Jogger 1977 vintage sneaker ad featuring Cangoran

Here’s a 1977 ad for adidas Nite Jogger running shoes that used Cangoran which was a synthetic leather. We posted another ad for the adidas Falcon model which used the same materials.

Ad info is below:

Cangoran- one less worry for 20 million Kangaroos.

Kangaroos tended to avoid shoe factories in the past. 'They knew that until recently Kangaroo leather was favored, particularly for athletic footwear. But now an entirely synthetic leather-like material has been developed: — Cangoran. A material that is preferred by leading athletes due to its remarkable properties. For our bouncing friends, a healthy turn of events

The Nite Jogger, a revolutionary road runner from adidas, is just one of the high performance shoes made from Cangoran, providing the following distinct advantages:
• Highly absorbent and breathes well. Foot keeps cool and dry.
• Forms to fool in no time and remains soft and flexible.
• Very light and yet surprisingly hardwearing.
• Actifresh' treatment of Cangoran' safeguards against odor.

Nite Jogger

To spot adidas Cangoran shoes look for the happy Kangaroos.

cangoran

adidas
The all-sports people

For more information contact your local dealer.

adidas Note Jogger 1977 vintage sneaker ad featuring Cangoranadidas Note Jogger 1977 vintage sneaker ad featuring Cangoran @ The Deffest

Adidas covers the field 1980 vintage sneaker ad

Here’s a cool old 1980 ad for adidas displaying 42 models of theirs made for different sports and leisure.

Ad info is below:

Fencing, Leisure, Golf, Free-style wrestling, Indoor Sports, Long Jump

Car racing, Cross-country, Steeplechasing, Cross-country skiing, Gymnastics, Ski jumping

Shot-putting, Shooting, Marathon running, Volleyball, Javelin, Football

Greco-roman wrestling, Soccer, Baseball, Basketball, Parachuting, High Jump Straddle

Coaching, Rowing, Sprinting, Walking, Rugby, Weightlifting

Softball, Racquetball, Hiking, Cycling, Triple Jump, Training

Windsurfing, Relaxing, High Jump Flop, Boxing, Tennis, Hammer throwing

adidas covers the field

…and the court …and the gridiron …and the course …and the track

adidas
we’ve got a feeling for winning.

1975 retro running shoes survey featuring adidas, puma, tiger, nike and new balance

Here’s a vintage running shoe write up of surveys from 1975 featuring various old school sneakers. The running shoe models in the pages below are the adidas SL 72 / SL76, Puma 9190, Asics / Onitsuka Tiger Jayhawk, Nike Boston 73 and Nike Roadrunner as well as the New Balance Interval.

The Tiger Pinto model that is referred to a couple of times below is featured on the cover of the 1977 book The Complete Book of Running by James Fixx which you can see at the amazon affiliate link here.

Page info is below:

1. Adidas SL 72 / SL76

It’s hard to attack success, and the SLs arc nothing if not successful. The runners we surveyed chose them twice as often as the nearest competitor among training shoes. (While not designed as a racing flat, the SLs still are third there in popularity.) And they rank first in overall quality, as determined in the preceding section. The well-elevated, round., well-supported heel is a popular Adidas innovation. The front of the shoe still gives some runners problems, however. They complain of cramped toes in that area (a familiar complaint about all Adidas, incidentally) and of inadequate padding underneath. We've lumped the two models-72 and 76—together here because the differences are in appearance only.
Shoe: Model Nos. 3470 (SL-72) and 3473 (SL-76). Introduced in 1970 (SL-72) and 1974 (SL-76). Available in 3.-15 (one width). Single size-nine shoe weighs 10, our. Suggested October 1975 price $29.95.
Upper: Nylon. Blue with white trim (SL-72), Green/yellow (SL-76). Rigid heel counter. Padded upper rim with extra-high achilles pad. Removable arch cushion.
Use: Worn by 16.1% of surveyed runners for training, 14,5% for racing. Drop rate (users divided by quitters) 22%.
Sole: Two layers, outer 1/4th inch, inner 1/8th inch. Good sole flexibility. Flat shank. Heel lift 7/16ths inch. Rounded at heel.

2. Puma 9190

Puma, Adidas' sometimes bitter competitor in track and field shoes, hadn't made a serious bid in the road market until fairly recently. Then Puma released the 9190—an answer to the SL-72. Though the 9190 is only half as popular among the runners we surveyed, it matches its rival point for point in all other respects. We rate it a close second in overall quality. Shoe: Model No. 9190. Introduced in 1970. Available in men's sizes 3-14 (one width). Single size-nine shoe weighs II ounces. Suggested October 1975 price about $28.

Upper: Nylon. Blue with white trim, red/white, gold/black. Rigid heel counter. Padded upper rim with extra-high achilles pad. Removable arch cushion.
Sole: Two layers, outer 1/4th inch, inner 1/8th Good flexibility at ball of foot. Flat shank. Heel lift 1/2 inch. Rounded at heel.
Use: Worn by 7.8% of surveyed runners for training. Drop rate (users divided by quitters) 15%.

3. Tiger Jayhawk

By our figuring, the Jayhawk is the leader in racing flats. It trails its older brother, the Tiger Pinto, by miles in popularity. But the Jayhawk measures up better in all other categories except price ($5 more) and weight (an ounce heavier per shoe). The extra dollars and ounces give a heel counter, a supported arch and three layers of rubber under the forefoot. A recurring complaint about Jayhawk is that the top rim “bites in” at the heel.
Shoe: Model No. G-5. Introduced in 1974. Available in men's sizes 4-13 (one width). Single size-nine shoe weighs eight ounces. Suggested October 1975 price $21.95.
Upper: Nylon. Gold with blue trim. Rigid heel counter. Removable arch cushion.
Sole: Three layers, outer 1/8th inch, middle 1/16th inch, inner I /8th inch. Good flexibility at ball of foot. Flat shank. Heel lift 3/8ths inch. Rounded at heel.
Use: Worn by 6.7%of surveyed runners for racing, 1.0% for training. Drop rate (users divided by quitters) 13%.

4. Nike Boston '73

The racers love it. Only one other shoe, the Tiger Pinto, has of them in it among the runners we surveyed. We rate Boston much higher than the Pinto, largely because it has better arch support inside (built-in pad) and outside (flat shank). But we place it slightly behind the similar Tiger Jayhawk because the Boston lacks a solid heel counter and its sole material is a bit less durable. The Boston, like all Nikes, comes with a Spenco insole as standard equipment.
Shoe: Model No. 2420. Available in men's sizes 3.13 (one width). Single size-nine shoe weighs eight ounces. Suggested October 1975 price $21.95.
Upper: Nylon. Blue with white and gray trim. Minimal heel counter. Built-in arch support.
Sole: Two layers, both 1/8th inch. Good flexibility at ball of foot. Flat shank. Heel lift 3/8ths inch. Rounded at heel.
Use: Worn by 16.2% of surveyed runners for racing, 1.7% for training. Drop rate (users divided by quitters) 14%.

5. N.B. Interval 3:05

After more than a decade of relying on its old standby, the ripple sole, New Balance has switched to a more standard one—the so-called "SL" with the thick heel wedge and rounded back. And the venerable New England company has joined the swing to nylon with this new all-purpose shoe (it previously had only a racing model). The Interval looks promising enough to rate fifth in our analysis. Variable width is a big plus, as is the "flared" heel (wider at the ground than ; tithe heel counter. A minus is the "lip" around the rim which tates some people's heels.

Shoe: Introduced in 1975. Available in men's sizes 31/2AA to 15EEEE. Single size-nine shoe weighs 9'/2 ounces. Suggested October 1975 price $23.95.
Upper: Nylon. Blue with white and blue trim. Rigid heel counter. Padded upper rim. Removable arch cushion.
Sole: Two layers, outer 1/4th inch, inner 1/8th inch. Good flexibility at ball of foot. Flat shank. Heel lift 3/8ths inch. Rounded at heel.
Use: All-purpose shoe. Issued too late to be surveyed.

6. Nike Road Runner

This one has exciting possibilities. The newly-released Road Runner stands out in nearly every category of our analysis: price (less than $20), sole make up (comparable to the Cortezes), light weight (just 8 1/2 ounces), etc. It remains to be tested by large numbers of runners. Their verdict is the critical one. But our guess is that it will at least be maintaining the number six rating a year from now. One drawback, however, be a sole which feels relatively harder than most Nikes.
Shoe: Introduced in 1975. Available in men's sizes 3-13 (one width). Single size-nine shoe weighs 8 1/2 ounces. Suggested October 1975 price $19.95.
Upper: Nylon. Green with blue and yellow trim. Rigid heel counter. Extra-high achilles pad. Removable arch cushion.
Sole: Two layers, outer 1/4th inch, inner 3/8ths inch. Fair flexibility at ball of foot. Flat shank. Heel lift 7/16th inch. Rounded at heel.
Use: All-purpose shoe. Issued too late to be surveyed.

1975 retro running shoe models featuring adidas, Puma, Tiger, Nike and New Balance

1975 retro running shoe models featuring adidas, Puma, Tiger, Nike and New Balance

New Balance Interval and Nike Roadrunner vintage running shoe models.

New Balance Interval and Nike Roadrunner vintage running shoe models.

adidas 1982 Oregon Bill Dellinger vintage sneaker ad

Here's another track coach ad, this time Bill Dellinger of the University of Oregon in 1982. Bill Dellinger replaced Bill Bowerman after he retired as coach of the Ducks track team in the 70s. In this ad he is endorsing the adidas Oregon, Atlanta and Lady Oregon shoes.

Ad info is below:

adidas reports:
addas U.S.A. 1982 

Bill Dellinger has discovered a new use for Newton's Third Law of Motion

As most of you know, Bill Dellinger is the University of Oregon's running coach; and he will be doing the same honors for the United States Olympic Team in 1984. He has become world-renowned for getting the most out of some of the finest runners around. But now, he's about to become equally famous for getting extra performance from a gentleman who had his peak many years ago. Because he and adidas have developed a way to harness Sir Issac's fundamental law that will make a fundamental difference to runners. 

Distribution of impact shock. The Dellinger Web. For runners, its a loophole in the Third Law of Motion.

Newton's dictum states that for every action, there must be an equal and opposite reaction. Until now, for runners, this has meant that what goes down (in terms of initial heel shock), must go up (as an equal shock transmitted straight up the leg). But The Web disperses part of the heel shock throughout the entire sole of the shoe, where it is not felt by the leg. So in effect, what goes down goes sideways as well as up. The Web: What it is and how it works. The Web is a unique polyamide netting that covers the midsole from heel to toe. To a runner, this simply means a type of construction that can significantly reduce leg fatigue. When a runner's heel strikes the ground, it compresses the netting in the heel area. This compressed netting in turn pulls in on the rest of the netting throughout the entire sole of the shoe. The resistance of the netting and sole acts much like a torsion bar to absorb part of the impact shock.

Close - up of The Web.

Up to ten percent of the shock, in fact. Ten percent that the runner doesn't ever feel. Which means that the runner has ten percent more energy to devote to running instead of shock absorption. As if that weren't enough, there's even another advantage to The Web. The heel impact puts The Web in a state of tension, with some areas compressed and others stretched. As the runner rolls forward into the next stride, The Web springs back, giving a trampoline effect. And all of this is accomplished without sacrificing stability, and with no gain in thickness or bulk. Dellinger's Law: "You pay for the whole shoe, why not use it?" As we've explained, most running shoes only use part of the sole most of the time, an inefficiency your whole body pays for directly. But now with The Web, you can have a shoe that does part of the work you've been used to doing. The adidas-developed Web is currently available in the Atlanta, Oregon, and Lady Oregon. Only from adidas, the company that can bring the laws of physics to heel. 

Atlanta

Oregon 

Lady Oregon 

adidas