Nike Internationalist Give 'Em Hell 1981 vintage sneaker ad

We’re back kicking off 2022 strong with this 1981 vintage Nike ad for the Internationalist. Nike has brought back these runners for re-issues in recent years and we’re still fans.

Ad info is below:

GIVE 'EM HELL.

Don't leave the store with these shoes in a box. Put them on. And take the longest, cruelest way home possible. You won't be punished. Because we built the Internationalist for runners who think nothing of knocking off 75 to 100 miles a week. On asphalt, dirt, concrete and mud. That's when comfort isn't a luxury, but a necessity. That's when you need a shoe that can take it. With thick EVA sponge mid-sole. A PermaFoam insert that molds to the contour of your foot. And notched heel counter to eliminate pressure on the lower Achilles. The Internationalist is curve-lasted. with a Variable Width Lacing System for a perfect fit. And a revolutionary new Waffle outsole for greater stability. But if you're not ready to abuse this shoe, you're not ready to wear it. The Internationalist. Not for the faint of foot.

NIKE
Beaverton. Oregon

Nike Internationalist Give 'Em Hell 1981 vintage sneaker ad @ The Deffest

Vintage Nike Pegasus ad from 1982

Here’s a great old ad for the Nike Pegasus from 1982 featuring the Nike Air-Wedge, Waffle Center-of-Pressure outsole and more cutting edge 80s technology.

Ad info is below:

NEVER WILL SO MANY OWN SO MUCH FOR SO LITTLE.

It was one of those victories that, frankly, took us by surprise. All we were after was an Air shoe with a slightly more down-to-earth price tag. The more runners who experience Air, we reasoned, the fewer will settle for anything less. That was the theory. Pegasus. That was the name. Then our R&D department proceeded to run amuck. First, they incorporated the Nike Air-Wedge. That was fine. Because it gives the kind of long-lasting cushion you just can't find in any other shoe. But then they started looking around for other innovations from some of our more specialized models. Next thing we knew, the Pegasus was sporting the Waffle Center-of-Pressure outsole. For even more cushion. And greater stability. It also made the Pegasus great for running over any number of different surfaces. From grass to asphalt, to gravel and mud. Then, they flared the heel for a touch more stability. Notched the suede at the first metatarsal for flexibility. And even went to a lighter EVA formulation in the midsole. As a result, the Pegasus is not only a great training shoe, but at roughly 10 ounces in a size 9, it's more than light enough to race in. We were stunned. And we told them—this is just too much technology, too much versatility. The Pegasus is simply more shoe than we bargained for. Then they reminded us. That's what a bargain is all about.

NIKE
Beaverton, Oregon