Penny Power Vintage April-May 1983 Consumer Reports 1980s Sneaker Testing magazine

Here’s a 1983 vintage Consumer Reports “Penny Power” magazine featuring articles on sneaker testing kids retro runners. This article compares Nike, adidas, Sears and Kinney NBA vintage sneakers.

Article info is below:

APRIL / MAY 1983 A Consumer Reports Publication for young People

PENNY POWER

TESTING SNEAKERS

Part Three: THE TESTS

In order to pick which brands to test, Penny Power used two kinds of "experts." First, an experienced runner looked at many pairs of running shoes sold in children's sizes, and told us which ones were sturdy and well made. Second, junior-high students weeded out the "dorky-looking" pairs from a group of good quality sneakers. They liked the four models you see in the "before" picture below. These ranged in price from $14 to $25.

Before

NIKE ($25)

KINNEY'S NBA ($20)

ADIDAS ($20)

SEARS ($14)

We decided to put these sneakers through the toughest test of all—a "kid" test. The 8-to-13-year-olds you see on these pages were each fitted with two different brands. All wore both pairs through an entire summer and into the fall. One pair was worn one day, the other pair the next day, so that each pair received the same amount of wear— at camp, on the beach and in the country. Running, jumping and skidding would show up differences among the sneakers, we thought. We were wrong! When we gathered in the 20 pairs of sneakers at the end of the test, a few were slightly shabbier or a bit more worn. But, as the "after" picture shows, most came through the test in about the same condition. One reason they were still in good shape was that the testers were switching between two different pairs. Changing your sneakers every day gives them a chance to dry out between wearings, and that's good for all shoes. It's also better for your feet. The testers were asked to choose the more comfortable of the two pairs they had worn. No one brand proved to be more comfortable than the others. Some testers liked one feature (such as the Sears's thinner sole or the NBA's cushioning), some another. We then washed a few pairs of each brand to see how well they would clean up. Again, all four brands washed pretty much the same. Only the light-colored sneakers were hard to get clean. The dark suede trim faded in the wash, however. (Turn to the back cover to see the results of our sneaker spruce-up.)

After

NIKE

ADIDAS

SEARS

KINNEY'S NBA

What did The Sneaker Project teach us? Since no brand stood out in durability or over-all comfort, you should look for a well-made model that fits your particular pair of feet. While you're looking, don't ignore some of the well-made but less-famous brands. Some of our testers were firm Nike or Adidas fans until they discovered the fit and comfort of a less-expensive brand. They were surprised. Maybe you will be too!

Nike Internationalist Give 'Em Hell 1981 vintage sneaker ad

We’re back kicking off 2022 strong with this 1981 vintage Nike ad for the Internationalist. Nike has brought back these runners for re-issues in recent years and we’re still fans.

Ad info is below:

GIVE 'EM HELL.

Don't leave the store with these shoes in a box. Put them on. And take the longest, cruelest way home possible. You won't be punished. Because we built the Internationalist for runners who think nothing of knocking off 75 to 100 miles a week. On asphalt, dirt, concrete and mud. That's when comfort isn't a luxury, but a necessity. That's when you need a shoe that can take it. With thick EVA sponge mid-sole. A PermaFoam insert that molds to the contour of your foot. And notched heel counter to eliminate pressure on the lower Achilles. The Internationalist is curve-lasted. with a Variable Width Lacing System for a perfect fit. And a revolutionary new Waffle outsole for greater stability. But if you're not ready to abuse this shoe, you're not ready to wear it. The Internationalist. Not for the faint of foot.

NIKE
Beaverton. Oregon

Nike Internationalist Give 'Em Hell 1981 vintage sneaker ad @ The Deffest

Nike Monterey II 1982 vintage sneaker ad

Today we’re back with an old 1982 vintage ad from JC Penney for the Nike Monterey II… which resembles the old Oceania a lot. The ad also mentioned the Rascal kids shoe and Lady Monterey. Credit to the copywriter of this ad who called the swoosh the Nike “comet of speed and style.” This original vintage Nike / JCP sneaker print ad is available at our web store Rewind Running.

Ad info is below:

NIKE
Ride the Nike swoosh! We’re Nike headquarters.

JCPenney is running full speed ahead with Nike' footwear for the family. Like he Rascal for children, the Men's Monterey II and the Lady Monterey. Nylon training shoes with suede leather trim, toe cap and backstay. Featuring sturdy wing toe and herringbone sole. Plus the famous Nike arch support that makes walking pleasure and running fun. Get them II when you stop in at JCPenney for the swoosh, the Nike comet of speed and style. 21.99 ea.

JCPenney
1982, J. C. Penney Company, Inc.

Nike LD-1000 vintage sneaker ad

Today we’ve got a vintage ad from Nike for the LD-1000 sneakers which are one of our favorite models of old school Nike runners.

Ad info is below:

Announcing the first shoe made for your knees

The revolutionary new Nike LD-1000 Trainer. The first training shoe designed to improve your foot placement. Because the wider the sole, the less chance of twisting an ankle.

YOUR KNEES
More important. Nike research and development has found that the flatter your feel touch down. the better for your knees and hips. Sideways twisting. or torquing, can cause medial lateral wear in the knee, as well as other foot, leg and hip problems. Although the LD-1000 can't solve all difficulties. it can help cut the chances of wear or injury.

MORE THAN A WIDE SOLE
But there's more to the LD-1000 Trainer than lust a wide sole. II features things like pockets of closed cell synthetic plastic foam at critical points to absorb complex kinds of shock. The new angular sole flair Is designed to reduce heel lever, causing less stress on the anterior tibial muscle. And of course the other proven Nike features. Patented waffle sole to allow natural leg torque, yet absorb maximum shock. Spenco innersole and fitted ankle collar to prevent slippage. Tough nylon mesh upper.

STOP BY
No matter what kind of running you do, we'd like to help you train safely. Your Nike dealer will have a limited quantity of the new LD-1000 Trainer soon. So come in and try on something really revolutionary—the first training shoe made for your knees.

NIKE sport shoes

Keeping your feet in touch with what's new

Nike LD-1000 vintage sneaker ad @ The Deffest

Vintage Nike Roadrunner sneakers ad from 1977

Here’s a great old vintage advertisement for the Nike Roadrunner model sneakers from 1977. This original vintage Nike Roadrunner print ad is available at our web store RewindRunning.com.

Ad info is below:

BUILT TO GIVE YOU BETTER MILEAGE.
We designed this shoe to come out ahead in the long run. We call it the Roadrunner because that's exactly what it's for. Long distance road running. We've given it a multi-studded sole design that's built for super traction and long wearing durability. The soles are topped off with uppers of nylon and suede that make this shoe as light as road dust. We also give you reinforced toes and heels. Cushioned mid soles. And an extended heel counter for solid support. You'll find Roadrunners at your nearest Nike dealer. Waiting to give you a long distance run for your money.

Nike
8285 S.W. Nimbus Ave., Suite 115, Beaverton, Oregon 97005. Also available in Canada through Pacific Athletic Supplies Ltd.. 2433 Beta Avenue. Burnaby. B.C. Canada V5C 5NI (604) 294.5307

Nike Roadrunner 1970s vintage sneakers

Here's a cool old piece of Nike history with this ad from 1975 for the rare and awesome Nike Roadrunner shoes. Check out the old school Blue Ribbon Sports logo on the lower left hand side.

Ad info is below:

THIS SHOE IS NOT FOR EVERYBODY 

NIKE ROADRUNNER 

(IT'S ONLY FOR THOSE WHO WANT THE BEST) 

A NEW VERSION OF AN OLD FAVORITE. THE NEW NIKE ROADRUNNER IS A REAL EYE-OPENER. IT COMES IN LIME GREEN NYLON UPPERS, MOD BLUE SWOOSH STRIPE AND HEEL TAB, AND MARIGOLD YELLOW ACCENT. IT FEATURES AN EXTENDED HEEL COUNTER AND REINFORCED TOE FOR STABILITY AND DURABILITY. THE SPENCO INNERSOLE, ARCH SUPPORT, AND CUSHIONED MIDSOLE PROVIDE MILES OF COMFORT. AND THE LONG LASTING CREPE SOLE INSURES MILES OF WEAR. NOT ONLY DOES THIS SHOE HAVE EYE -OPENING COLORS, BUT IT ALSO HAS AN EYE OPENING PRICE., $19.95 

ASK YOUR LOCAL NIKE DEALER FOR THE NIKE ROADRUNNER or for information write 

BRS
6175 S.W.112 Beaverton, Oregon 97005
4 Jeffrey Ave Holliston, Mass. 01746