Sears The Winner II Runner 3 stripe vintage sneakers ad from 1978

Nope, not adidas. Here’s an old school 1978 retro sneaker advertisement for Sears ‘The Winner II’ model running shoes. The colors in this ad don’t really hold up to the actual color of the sneakers which are here. Somewhat confusingly - Sears went back and forth between using 3 stripe and 4 stripe adidas style logos during the late 1970’s - this might have been because they used Converse for production on some runners and adidas to produce others. To check out a 4 stripe pair I’ve posted these awesome 1977 yellow and black Winner runners here.

Ad info is below:

Get the feel of a WINNER.

The Winner II
Runner.

Studded outsole and extended heel for traction. Fiddle-shank and crepe heel wedge for lightness and support. See the entire line of Winner II Imported Sportshoes at The Shoe Place, in most larger Sears retail stores.

Sears
Sears, Roebuck and Co., 1978

Sears The Winner II Runner 3 stripe vintage sneakers ad from 1978 @ The Deffest

Sears the Winner II 1977 vintage sneaker ad

The W1nner II

IMPORTED SPORT SHOE

Super Style For Trackin' & Truckin'

🤜🏾👟🤛🏼

Split suede over choice of nylon or vinyl. Padded tongue and collar for comfort. Full cushioned insole for support. Sawtooth-tread rubber sole for traction.

At larger Sears, Roebuck and Co. stores and in the catalog.

Sears

At the Shoe Place

Sears the Winner II 1977 vintage sneaker ad @ The Deffest

Sears The Winner 1974 vintage sneaker ad

The Winner. 

Built by Converse. Just for Sears. 

racing stripes

thick, tough rubber soles 

cushioned "shock absorbers" 

padded comfort all around 

At the Shoe Place

Sears 

Low-Cuts and High-Tops. At larger Sears. Roebuck and Co retail stores. And in the catalog.

Sears The Winner Vintage 1974 sneaker ad @ The Deffest