Hoop Stars: Sears The Winner by Converse 1975 Hoops Champs vintage sneaker ad

We’re celebrating the start of March Madness 2022 🏀 with this old school vintage ad for Sears The Winner by Converse from 1975. We’ve covered this line of 3 and 4 stripe Sears shoes throughout the blog and you can checkout a bunch of other old vintage ads here if you’re interested.

Ad info is below:

GET THE FEEL OF A WINNER

padded comfort all around

cushioned "shock-absorbers"

thick tough rubber soles

variety of colors, stripes, and solids

The Winner. Built CONVERSE® Just for Sears
At the Shoe Place

Low-cuts and high-tops. At larger Sears, Roebuck and Co. stores. And in the catalog.

Sears The Winner by Converse 1975 Hoops Champs vintage sneaker ad @ The Deffest

Sears The Winner II Runner 3 stripe vintage sneakers ad from 1978

Nope, not adidas. Here’s an old school 1978 retro sneaker advertisement for Sears ‘The Winner II’ model running shoes. The colors in this ad don’t really hold up to the actual color of the sneakers which are here. Somewhat confusingly - Sears went back and forth between using 3 stripe and 4 stripe adidas style logos during the late 1970’s - this might have been because they used Converse for production on some runners and adidas to produce others. To check out a 4 stripe pair I’ve posted these awesome 1977 yellow and black Winner runners here.

Ad info is below:

Get the feel of a WINNER.

The Winner II
Runner.

Studded outsole and extended heel for traction. Fiddle-shank and crepe heel wedge for lightness and support. See the entire line of Winner II Imported Sportshoes at The Shoe Place, in most larger Sears retail stores.

Sears
Sears, Roebuck and Co., 1978

Sears The Winner II Runner 3 stripe vintage sneakers ad from 1978 @ The Deffest

Sears 1984 catalog featuring 'The Winner' retro sneakers

Here’s a scan from the 1984 Fall Sears catalog featuring 'The Winner' retro sneakers. This catalog also has “Jack Twyman” branded tennis shoes that look a little like Stan Smith sneakers. Twyman played in the NBA for the Rochester/Cincinnati Royals who later became the Sacramento Kings.


Sears The Winner 1974 vintage sneaker ad

The Winner. 

Built by Converse. Just for Sears. 

racing stripes

thick, tough rubber soles 

cushioned "shock absorbers" 

padded comfort all around 

At the Shoe Place

Sears 

Low-Cuts and High-Tops. At larger Sears. Roebuck and Co retail stores. And in the catalog.

Sears The Winner Vintage 1974 sneaker ad @ The Deffest