Penny Power Vintage April-May 1983 Consumer Reports 1980s Sneaker Testing magazine

Here’s a 1983 vintage Consumer Reports “Penny Power” magazine featuring articles on sneaker testing kids retro runners. This article compares Nike, adidas, Sears and Kinney NBA vintage sneakers.

Article info is below:

APRIL / MAY 1983 A Consumer Reports Publication for young People

PENNY POWER

TESTING SNEAKERS

Part Three: THE TESTS

In order to pick which brands to test, Penny Power used two kinds of "experts." First, an experienced runner looked at many pairs of running shoes sold in children's sizes, and told us which ones were sturdy and well made. Second, junior-high students weeded out the "dorky-looking" pairs from a group of good quality sneakers. They liked the four models you see in the "before" picture below. These ranged in price from $14 to $25.

Before

NIKE ($25)

KINNEY'S NBA ($20)

ADIDAS ($20)

SEARS ($14)

We decided to put these sneakers through the toughest test of all—a "kid" test. The 8-to-13-year-olds you see on these pages were each fitted with two different brands. All wore both pairs through an entire summer and into the fall. One pair was worn one day, the other pair the next day, so that each pair received the same amount of wear— at camp, on the beach and in the country. Running, jumping and skidding would show up differences among the sneakers, we thought. We were wrong! When we gathered in the 20 pairs of sneakers at the end of the test, a few were slightly shabbier or a bit more worn. But, as the "after" picture shows, most came through the test in about the same condition. One reason they were still in good shape was that the testers were switching between two different pairs. Changing your sneakers every day gives them a chance to dry out between wearings, and that's good for all shoes. It's also better for your feet. The testers were asked to choose the more comfortable of the two pairs they had worn. No one brand proved to be more comfortable than the others. Some testers liked one feature (such as the Sears's thinner sole or the NBA's cushioning), some another. We then washed a few pairs of each brand to see how well they would clean up. Again, all four brands washed pretty much the same. Only the light-colored sneakers were hard to get clean. The dark suede trim faded in the wash, however. (Turn to the back cover to see the results of our sneaker spruce-up.)

After

NIKE

ADIDAS

SEARS

KINNEY'S NBA

What did The Sneaker Project teach us? Since no brand stood out in durability or over-all comfort, you should look for a well-made model that fits your particular pair of feet. While you're looking, don't ignore some of the well-made but less-famous brands. Some of our testers were firm Nike or Adidas fans until they discovered the fit and comfort of a less-expensive brand. They were surprised. Maybe you will be too!

Hoop Stars: Sears The Winner by Converse 1975 Hoops Champs vintage sneaker ad

We’re celebrating the start of March Madness 2022 🏀 with this old school vintage ad for Sears The Winner by Converse from 1975. We’ve covered this line of 3 and 4 stripe Sears shoes throughout the blog and you can checkout a bunch of other old vintage ads here if you’re interested.

Ad info is below:

GET THE FEEL OF A WINNER

padded comfort all around

cushioned "shock-absorbers"

thick tough rubber soles

variety of colors, stripes, and solids

The Winner. Built CONVERSE® Just for Sears
At the Shoe Place

Low-cuts and high-tops. At larger Sears, Roebuck and Co. stores. And in the catalog.

Sears The Winner by Converse 1975 Hoops Champs vintage sneaker ad @ The Deffest

Sears 1983 Converse vintage sneaker ad

Today we have a vintage 1983 sneaker ad for Sears which features four Converse models from the time. This ad has a similar vibe to an earlier Sears - Puma ad that we posted.

Ad info is below:

RUN INTO SEARS FOR SAVINGS ON CONVERSE.

NOW SAVE $4-$8 ON THE OFFICIAL SHOE OF THE 1984 OLYMPICS. Right now, select Converse Shoes in jogging, court and basketball styles. There's a variety of colors and sizes for the whole family. But you only have from Sept. 4-10, so get on your mark, get set... and go to Sears!

Available in most larger Sears retail stores

Sears, Roebuck and Co., 1983.

CONVERSE
The Official Athletic Shoe of the 1984 Olympic Games.

There’s more for your life at Sears.

Sears 1983 Converse vintage sneaker ad

Sears The Winner II Runner 3 stripe vintage sneakers ad from 1978

Nope, not adidas. Here’s an old school 1978 retro sneaker advertisement for Sears ‘The Winner II’ model running shoes. The colors in this ad don’t really hold up to the actual color of the sneakers which are here. Somewhat confusingly - Sears went back and forth between using 3 stripe and 4 stripe adidas style logos during the late 1970’s - this might have been because they used Converse for production on some runners and adidas to produce others. To check out a 4 stripe pair I’ve posted these awesome 1977 yellow and black Winner runners here.

Ad info is below:

Get the feel of a WINNER.

The Winner II
Runner.

Studded outsole and extended heel for traction. Fiddle-shank and crepe heel wedge for lightness and support. See the entire line of Winner II Imported Sportshoes at The Shoe Place, in most larger Sears retail stores.

Sears
Sears, Roebuck and Co., 1978

Sears The Winner II Runner 3 stripe vintage sneakers ad from 1978 @ The Deffest

Sears the Winner II 1977 vintage sneaker ad

The W1nner II

IMPORTED SPORT SHOE

Super Style For Trackin' & Truckin'

🤜🏾👟🤛🏼

Split suede over choice of nylon or vinyl. Padded tongue and collar for comfort. Full cushioned insole for support. Sawtooth-tread rubber sole for traction.

At larger Sears, Roebuck and Co. stores and in the catalog.

Sears

At the Shoe Place

Sears the Winner II 1977 vintage sneaker ad @ The Deffest

Sears The Winner 1974 vintage sneaker ad

The Winner. 

Built by Converse. Just for Sears. 

racing stripes

thick, tough rubber soles 

cushioned "shock absorbers" 

padded comfort all around 

At the Shoe Place

Sears 

Low-Cuts and High-Tops. At larger Sears. Roebuck and Co retail stores. And in the catalog.

Sears The Winner Vintage 1974 sneaker ad @ The Deffest