Here's a vintage 1984 ad for the Turntec Anatomical Quantum Plus running shoes. The shoes featured in this ad were designed by Jerry Turner who was the former owner of the Brooks Shoe Manufacturing Co., Inc. While heading Brooks he developed the Villanova., the Vantage® and the Hugger.
Ad info is below:
"I shaped my new shoes around a one million yeard old design . Your foot." Jerry Turner
It's an idea whose time has come. Up until now, running shoes were built on a flat form that didn't contour to the bottom of your foot. But my new Turntec anatomical designis built on a last that duplicates the shape of yyour foot. So when you run, a Turntec rally 'cradles' your foot, holding it right where my -
My Turntec Design with anatomical contour cradles foot firmly to help reduce sliding.
Restraint without constraint
cushioning and your own natural padding will absorb the most impact. Your foot won't move around in the shoe. So shock is held to a minimum.
Ordinary Shoes
Heel (calcaneus) under no pressure
Heel bone under pressure
My Turntec Design
Heel bone under no pressure
Heel bone under pressure
And since there are some areas of your foot that absorb more shock than others, I've developed my special 'Variable Impact Pressure Sole' (VIPS). It features a dual-hardness design that is firm at control points and softer in the shock areas. Which only adds to the protection.
Anti-pronation device reduces movement.
Anatomical Cradle
I designed these stabilizer bars to ensure forefoot control.
Flex bars double as heat and ‘moisture \ vents
There is one thing that will shock you though. How little Turntecs cost. See your local Turntec dealer. Or contact me at Turntec, American Sporting Goods Corporation, One World Trade Center, Suite 8827, New York, NY 10048. (301) 356-2300. Try on a pair of my new Turntec shoes. They don't conform to all the old shoe ideas. Just to your foot.
My Turntec Anatomical Quantum Plus.
Jerry Turner is the former owner of the Brooks Shoe Manufacturing Co., Inc. While heading that company he developed some of the most famous running shoes in history, the Villanova., the Vantage® and the Hugger.. The recipient of numerous awards and patents for the originality of his shoe designs, Jerry Turner is acknow-ledged as one of the most dy-namic and innovative people in the cursing shoe industry. Villanova, Vantage and Hugger are registered trademarks of Wolverine World Wide, Inc.