1988 Vintage sneaker ad for the Turntec Road Warrior

Jumping to the late 80s for a minute here’s a 1988 vintage sneaker ad for the Turntec Road Warrior runners with Z0 2 technology.. Jerry Turner developed most of the classic Brooks brand running shoes.

Ad info is below:

"Stop taking abuse. ” Jerry Turner

Slam, bang, bang. It's positively abusive— the punishment your feet take when you run. So, when an advanced cushioning material comes along, you'd want it right against your foot where it will do the most good. That's why I've put my new ZO2 in the sock liner of my next generation running shoe, the Road Warrior.

Unlike gel or air, ZO2 is not buried in the midsole. In fact, it lines my famous Anatomical Cradle. It's my new ZO2 insert—right against your heel where it can absorb the most shock.

And then there's the Cradle itself. It's scooped out of the heel area of the midsole —so your foot rests in the midsole, not on it.

The results? More stability because the Cradle keeps your foot from moving inside the shoe. Better cushioning because it concentrates your heel's natural padding where it can work best.

I've even added my newly developed Poly-Lite midsole. The lightest polyurethane midsole material available to date! It is as light as E.V.A. but vastly superior in shock attenuation and durability. So check out my new Road Warrior where you buy athletic shoes. And forget about the abuse of running. In the Road Warrior, you won't have to take it anymore.

My Anatomical Cradle" is scooped out of the midsole so your foot rests in it, not on it, for more stability. And it improves cushioning by concentrating your heel's natural padding where it works best.

Z02 insert, effective cushioning where it does the most good: right against your heel.

Introducing Road Warrior #571.

Turntec 'Road Warrior Supreme' 1988 vintage sneaker ad

Here's a 1988 ad for the Turntec 'Road Warrior Supreme' model featuring the ZO system. Jerry Turner, who was president of Brooks in the 1960s and 1970s, designed these Turntec shoes. He currently now has a new line of performance running shoes he puts out under the name Turner Footwear. If you want to see a couple of older Turntec ads we posted them here and here

Ad info is below:

The ZO system

a new comfort zone

Jerry Tumer

Isn't it about time you have total comfort when you run? With my new Road Warrior Supreme—you can now run in a total integrated system— the ZO System— which works together to give you complete comfort.

THE ZO SYSTEM = ZO' Anatomical Cradle, ZO2 Silicon Gel, Air + Z03 Energy Return

First, ZO' my famous Anatomical Cradle, it is scooped out of the heel area of the midsole, so your foot rests in the midsole, not on it. The results? More stability because the Cradle keeps your foot from moving inside the shoe. Better cushioning because it concentrates your heels natural padding.

Secondly, lining the Anatomical Cradle is Z02, our advanced cushioning material which is placed right against your foot in the sockliner, where it will do the most good. Unlike Gel or Air, Z02 is not buried in the midsole, in fact it rests on Z03 our latest technical advancement.

Z03 the Energy Return System. Placed in the outersole of the Road Warrior supreme, high energy rubber inserts are placed in a com-posite module so your every step returns Kinetic Energy.

Turntec

So check check out my new Road Warrior Supreme where you buy athletic shoes and start running in total comfort.

Turntec 1985 vintage sneaker ad

Here's a cool old Turntec ad from 1985. These running shoes were designed by Jerry Turner who designed many of Brooks most popular sneakers, including the Villanova, Vantage and the Hugger.

​Ad info is below:

"My new shoes don't conform to all the old shoe ideas. Just to your feet." Jerry Turner 

"Over the years, I've probably designed more 5-Star running shoes than anyone. Including the Villanova, Vantage and the Hugger*. But my new Turntec shoes are by far the best. Up until now, running shoes were built on a flat form that didn't contour to the bottom of your foot. But my new Turntec anatomical design is built on a last that duplicates the shape of your foot.

Restraint without constraint. 

My Turntec design with anatomical contour cradles foot firmly to help reduce sliding. 

So when you run, a Turntec literally cradles your foot, holding it right where my cushioning and your own natural padding will

absorb the most impact. Your foot won't move around in the shoe. So shock is held to a minimum. Which translates to a lot more comfort for the rest of your body. And since there are some areas of your foot that absorb more shock than others, I've developed my special Variable Impact 

- Firmness for control. Softness for protection.

My Variable Impact Pressure Sole (VIPS) Pressure Sole (VIPS) to be firm where you need control and softer where you need protection. One thing will shock you though. How little Turntecs cost. See your local Turntec dealer or call (800) 447-1166. In Maryland, (301) 356-2300. Try on a pair of my new Turntec shoes. And let comfort conform to your feet."

Ideas that conform to your feet.

Ordinary form My new form Ordinary shoes Turntec shoes 

Heelbone under pressure

Villanova, Vantage and Hugger are registered trademarks of Wolverine World Wide. Inc.

Bata Power brand vintage sneaker ad ​from 1983

Here's another sub brand of Bata called Power brand. This vintage sneaker ad is from 1983. (Sorry for the fold line y’all but this was a centerfold)

​Ad info is below:

Get into Power and run the country. 

Announcing Power running shoes.

If the name Power means nothing to you yet, pull on a pair and run. Then you'll undertand.

In the meantime, feast your quadriceps on these features in our Turbo model. For starters, a super lightweight sole. W... famous EVA wedge for correct balance understand. Variable width lacing for close fit without constriction. Flex point. sole slots for grea...

...fy and shock absorption. Air-flow... that dry your feet as you run. inside, a moulded removable insole unparalleled support and comfort

There's much more, but why worry about the details?Just pull on a pair and let your feet do the marveling.

You'll be too busy running the country!

POWER

Turntec 1984 vintage sneaker ad

Here's a vintage 1984 ad for the Turntec Anatomical Quantum Plus running shoes. The shoes featured in this ad were designed by Jerry Turner who was the former owner of the Brooks Shoe Manufacturing Co., Inc. While heading Brooks he developed the Villanova., the Vantage® and the Hugger.

​Ad info is below:

"I shaped my new shoes around a one million yeard old design . Your foot." Jerry Turner

It's an idea whose time has come. Up until now, running shoes were built on a flat form that didn't contour to the bottom of your foot. But my new Turntec anatomical designis built on a last that duplicates the shape of yyour foot. So when you run, a Turntec rally 'cradles' your foot, holding it right where my -

My Turntec Design with anatomical contour cradles foot firmly to help reduce sliding. 

Restraint without constraint

cushioning and your own natural padding will absorb the most impact. Your foot won't move around in the shoe. So shock is held to a minimum.

Ordinary Shoes 

Heel (calcaneus) under no pressure

Heel bone under pressure 

My Turntec Design 

Heel bone under no pressure 

Heel bone under pressure 

And since there are some areas of your foot that absorb more shock than others, I've developed my special 'Variable Impact Pressure Sole' (VIPS). It features a dual-hardness design that is firm at control points and softer in the shock areas. Which only adds to the protection.

Anti-pronation device reduces movement. 

Anatomical Cradle 

I designed these stabilizer bars to ensure forefoot control.

Flex bars double as heat and ‘moisture \ vents

There is one thing that will shock you though. How little Turntecs cost. See your local Turntec dealer. Or contact me at Turntec, American Sporting Goods Corporation, One World Trade Center, Suite 8827, New York, NY 10048. (301) 356-2300. Try on a pair of my new Turntec shoes. They don't conform to all the old shoe ideas. Just to your foot. 

My Turntec Anatomical Quantum Plus. 

Jerry Turner is the former owner of the Brooks Shoe Manufacturing Co., Inc. While heading that company he developed some of the most famous running shoes in history, the Villanova., the Vantage® and the Hugger.. The recipient of numerous awards and patents for the originality of his shoe designs, Jerry Turner is acknow-ledged as one of the most dy-namic and innovative people in the cursing shoe industry. Villanova, Vantage and Hugger are registered trademarks of Wolverine World Wide, Inc.