EB Lydiard 1978 vintage sneaker ad by Brütting

Here’s a 1978 vintage Foot Locker ad for the EB Lydiard line by Brütting. These runners were designed by Arthur Lydiard.

Ad info is below:

Foot Locker introduces Lydiard. The shoe that separates you from the pack.

At Foot Locker, we know that the proper shoes are the most crucial investment an athlete can make. And we don't want you to make that investment without a thorough look at the field.

That's why we re tipping you off about the most important new line of running shoes to come along in years. The EB Lydiard line by Brütting. Designed by world-famous trainer Arthur Lydiard and produced by Germany's foremost leather craftsman, Eugen Brütting, these shoes are the result of meticulous research and state-of-the-art construction. They're destined to be one of the hottest names on the track or the road. And we should know. At Foot Locker we carry them all.

Arthur Lydiard by EB Brütting vintage sneaker ad

Here's another old timey black and white track coach ad, once again featuring Arthur Lydiard in 1977 for EB Brütting. This ad was promoted by Footlocker and was for the Road Runner, Universal, The Sprint, Sao Paulo, Interval, Marathon and the Munich (which isn't shown in the ad.) Arthur Lydiard was a spokesman for Converse later on in the 80s, where he designed the Thunderbolt and Equinox running shoes.

Btw, you can still buy the Sao Paulo at Manufactum.

Ad info is below:

EB BRUTTING EB
SPORT INTERNATIONAL GMBH 

EUGEN BRUTTING AND EB SPORT INTERNATIONAL PRESENT ARTHUR LYDIARD, THE MAN WHO PUT EUROPE ON THE TRACK. 

Arthur Lydiard, Olympic coach and running specialist, will visit Foot Locker stores throughout America this June and August to introduce his new line of shoes, the EB Lydiards. The shoes made for one purpose only. Running. Arthur Lydiard designs these shoes and Eugen Brutting, Germany's foremost leather craftsman, produces them in limited quantities for the top European athletes. Now they're available in the United States. See Arthur Lydiard at Foot Locker. Then step into a pair of EB Lydiards and lace them up. But be prepared. You won't want to take them off. 

EB Lydiards by Brütting. 

Lydiard .90AD RUNNER 1130 Trai,ng shoe $38 99

a UNIVERSAL 1154 Durable training shoe $39.99
b THE SPRINT 1553. Racing spike $33.99
c SAO PAULO 1919 Supertight racing fiat $41 99.
d MUNICH 1572. Superight racing spike $45.99 (not shown)
INTERVAL. 1575 Distance Cross country racing spike $37 99
MARATHON 1977 Road racing and training shoe $38 99 

Call your local Foot Locker to find out when you can meet Arthur Lydiard.