Various 1980s running shoes vintage Nike, Brooks, adidas, Puma, New Balance and more

Here’s another magazine article cover featuring a bunch of old school 1980’s running shoes including the Nike Daybreak, Brooks Super Villanova, adidas Marathon 80, Converse Arizona and more.

Info is below:

Firm footing:

Take your pick

Back row, left to right: Sport International 1818 Boston (men's training), Adidas Marathon 80 7093 (women's racing), Converse Arizona Trainer 17854 (men's training), Tiger Montreal (men's training), New Balance 620 (men's training), Etonic Street Fighter 705 (women's racing). Front row, left to right: Brooks Super Villanova (men's training), Nike Daybreak 2309 (men's training), AMBI Trailblazer (men's training), Saucony Ms. Hornet 8851 (women's training), Puma Angel II 90930H (women's training), Pony Lady Express VSD (women's training), Spalding Top Flite XL/31601 (women's training).

EB Lydiard 1978 vintage sneaker ad by Brütting

Here’s a 1978 vintage Foot Locker ad for the EB Lydiard line by Brütting. These runners were designed by Arthur Lydiard.

Ad info is below:

Foot Locker introduces Lydiard. The shoe that separates you from the pack.

At Foot Locker, we know that the proper shoes are the most crucial investment an athlete can make. And we don't want you to make that investment without a thorough look at the field.

That's why we re tipping you off about the most important new line of running shoes to come along in years. The EB Lydiard line by Brütting. Designed by world-famous trainer Arthur Lydiard and produced by Germany's foremost leather craftsman, Eugen Brütting, these shoes are the result of meticulous research and state-of-the-art construction. They're destined to be one of the hottest names on the track or the road. And we should know. At Foot Locker we carry them all.

Sao Paulo by EB Lydiard 1975 vintage sneaker ad

Earlier I posted the Converse Thunderbolt Arthur Lydiard ad. Prior to his relationship with Converse he worked with a brand called EB. These running shoes are the EB Lydiard "Sao Paulo" sneakers from 1975. This brand is now known as EB Brütting and is based out of Germany.

2 other notes:

1. Don't we all just want "healthfully uncrowded" toes?

2. Seems like ancient times when you would send a check through the mail to order shoes. Hallelujah for the internet and Zappos.

Ad info is below:

EB Lydiard 

MADE BY GERMAN CRAFTSMAN ... ASSURING CUSTOM QUALITY FEATURES! 

CRAFTSMANSHIP All the world respects a craftsman. And in the world of shoes, it's the Germans ... who still continue to put the required patience and pride of work into Lydiard shoes, much of it still done by hand! 

COOL LEATHER LINING Soft skins inside give your feet just a little extra cushioning. Since few materials breathe as well as leather, a little extra coolness as well. 

NATURALLY SHAPED TOES Lydiard's roomy uppers aren't shaped like ordinary shoes. But they are shaped like your own natural feet. Your toes will stay healthfully uncrowded. 

SAO PAULO $35.95 
postpaid 

1919 SAO PAULO — SUPER LIGHT (4-0z.) shoe EXCLUSIVELY for racing. Developed in 1974 and never before available in the U.S. BLUE/WHITE. AVAILABLE IN SIZES 5 1/2-13. 

BUILT-IN HEEL CUP It's molded into the shoe. Prevents ankle sprains and achilles tendon inflammation. Protects against shin splints, bruises & spurs. Distributes the shock load. 

BUILT-IN HEEL SUPPORT A specially constructed envelope for the 'heel. Relieves all pressure on the achilles tendon. With an adequate arch support. 

LIFT-OFF Body weight shifts from your heel down the outer side, across to the big toe for lift-off. Lydiard's construction makes each lift-off less work. 

SPORT INTERNATIONAL 8422 Fable Ave., Canoga Park, Calif. 91304
Phone: (213) 887-7429 

For Mail Order, be sure to enclose a foot tracing to Insure proper fit, plus street shoe size. 

Name Address City I State/Zip 

PRS. MODEL SIZE UNIT PRICE TOTAL PRICE 

CALIF. RESIDENTS ADD 6% SALES TAX 

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