Earlier I posted the Converse Thunderbolt Arthur Lydiard ad. Prior to his relationship with Converse he worked with a brand called EB. These running shoes are the EB Lydiard "Sao Paulo" sneakers from 1975. This brand is now known as EB Brütting and is based out of Germany.
2 other notes:
Don't we all just want "healthfully uncrowded" toes?
Seems like ancient times when you would send a check through the mail to order shoes. Hallelujah for the internet and Zappos.
Ad info is below:
EB Lydiard
MADE BY GERMAN CRAFTSMAN ... ASSURING CUSTOM QUALITY FEATURES!
CRAFTSMANSHIP All the world respects a craftsman. And in the world of shoes, it's the Germans ... who still continue to put the required patience and pride of work into Lydiard shoes, much of it still done by hand!
COOL LEATHER LINING Soft skins inside give your feet just a little extra cushioning. Since few materials breathe as well as leather, a little extra coolness as well.
NATURALLY SHAPED TOES Lydiard's roomy uppers aren't shaped like ordinary shoes. But they are shaped like your own natural feet. Your toes will stay healthfully uncrowded.
SAO PAULO $35.95
postpaid
1919 SAO PAULO — SUPER LIGHT (4-0z.) shoe EXCLUSIVELY for racing. Developed in 1974 and never before available in the U.S. BLUE/WHITE. AVAILABLE IN SIZES 5 1/2-13.
BUILT-IN HEEL CUP It's molded into the shoe. Prevents ankle sprains and achilles tendon inflammation. Protects against shin splints, bruises & spurs. Distributes the shock load.
BUILT-IN HEEL SUPPORT A specially constructed envelope for the 'heel. Relieves all pressure on the achilles tendon. With an adequate arch support.
LIFT-OFF Body weight shifts from your heel down the outer side, across to the big toe for lift-off. Lydiard's construction makes each lift-off less work.
SPORT INTERNATIONAL 8422 Fable Ave., Canoga Park, Calif. 91304
Phone: (213) 887-7429
For Mail Order, be sure to enclose a foot tracing to Insure proper fit, plus street shoe size.
Name Address City I State/Zip
PRS. MODEL SIZE UNIT PRICE TOTAL PRICE
CALIF. RESIDENTS ADD 6% SALES TAX
TOTAL ENCLOSED