Autry Jetstreamers 1981 vintage sneaker ad

Here's a 1981 Autry Jetstreamers vintage sneaker ad featuring the Concorde, Cloud Nine, Mach III and New Jet model running shoes. 👟🔥 Autry shoes began as Autry Rubber Company in Dallas, Texas then later became Autry Industries. This original vintage Autry print ad is available over at our Rewind Running web store.

Ad info is below:

The “Jetstreamers.”

Four remarkable running shoes that swept the RW 5-Star Ratings!

All four Autry "Jetstreamers" are 5-Star Rated by Runner's World. With new features like Natural Flex* for superior flexibility. Plus extra long wearing soles and superb impact pro- tection. Incredibly lightweight, too! With the same lean, aerodynamic styl- ing you've come to expect from Autry. Take off with one of our new RW 5-Star "Jetstreamers." Feel how smooth a flight can be.

All Autry's have it.

Look for the marks of the three distinctive chevrons and "Circle A." Discover why everybody's running Autry.

*pat. pend.

"Jetstreamers" clockwise from left: "Con- corde" men's trainer; "Cloud Nine" women's trainer; "New Jet" men's trainer; "Mach III" men's trainer (women's and children's "Mach III" styles available).

RW5-STAR

★★★★★

Runner's World Magazine

AUTRY

THE ACTION PEOPLE

Autry Industries, Inc.,

P.O. Box 59149, Dallas, Texas 75229 214/241-7793

Reebok 1977 vintage sneaker ad

Here's an old school 1977 vintage sneaker ad for the World Ten, Cougar and Marathon model kicks by Reebok. The bullet points say that the World Ten has the "The green kid upper" and I'm trying to figure out what in the world that means. I like this retro Reebok font, it reminds me of old school Atari video game fonts from back in the day, and it's also interesting that their side profile logo only had a single stripe back then and it looks like the Cougar model has no stripe at all. If you want to check out a couple of other vintage Reebok models I posted some ads here and here.

Ad info is below:

Reebok 
MADE IN ENGLAND 

REINTRODUCING THE FAMOUS 

WORLD TEN 
Probably the World's most exclusive Marathon shoe. (Average shoe weight 5 oz.).

• Boston winner in record time

• Olympic, European and Commonwealth Gold, Silver and Bronze medal winner

• The green kid upper is fully lined and strengthened with anti-roll side patches The World Ten has a cushion mid-sole and long wear outer cover with cushion heel wedge and is beautifully balanced with glove-like fitting.

$32.25

Plus $1.00 Handling

MARATHON 
Super soft white cow hide trimmed in blue / orange with anti-roll side patches. deep cushion mid-sole. heel wedge and high traction long wearing outersole. A go anywhere shoe that gives a smooth eventread. 

$26.75

Plus $1.00 Handling

COUGAR
Blue nylon 3/4 lined with suede support at toe and around the heel. A superb nylon trainer flat with the same sole as the Marathon. Both shoes are fitted with arch supports and long wear innersocks.

$25.60

Plus $1.00 Handling

STEP INTO BRITAINS LEADING ATHLETIC SHOE SEND FOR YOURS TODAY 
BRADFORD DISTRIBUTORS CORP. P.O.BOX 356
HUNTINGDON VALLEY P.A. 19006

AREA DISTRIBUTORS
We Require Distributors in The South, Midwest, Northwest. and Southwest States. For Full Details Write To Reebok International Ltd. Bolton Rd. Bury, Lancs. England.

Wilson by Bata retro vintage sneakers from 1979

This post is technically not a sneaker ad but is a scan of the 1979 Wilson by Bata sneaker catalog. These sneakers are called the 'Mesa' running shoes. These have a cool style with the unique front toe cap on them. For more information on the old Wilson by Bata shoes you can see their Force Five vintage sneakers here, and an old ad for the Force Five here.

Autry 1979 vintage sneaker ad featuring Santa Claus

In the spirit of the season here's a 1979 vintage sneaker ad featuring Santa Claus with some Autry's on foot. 🎅👟

Autry Jetstreamers 1979 vintage sneaker ad

Here's a 1979 Autry Jetstreamers vintage sneaker ad featuring the Concorde, Cloud, Mach II and Jet running shoes. 👟🔥 A little brand history on Autry is that they began as Autry Rubber Company in Dallas, Texas then later became Autry Industries according to this obituary for Jim Calvin Autry, who was President of the company. If you want to see more of Autry’s old kicks we posted another ad for ‘The Wildcat’ here.

Ad info is below:

<<< JETSTREAMERS
A SHOE TO FIT THE NEEDS OF EVERY RUNNER!

"CONCORDE"

👟

"CLOUD"

👟

"MACH II"

👟

"JET"

👟

► Padded collars with achilles tendon pads.

► Thick padded tongues with lacing loops.

► High toe boxes to prevent blisters, callouses and black toenail.

► New arch cushions with polyurethane insoles for lightness and greater durability.

► Soft E.V.A. midsoles for greater shock absorption.

► 60/40 flex point on toe off for effortless running.

► Scientifically designed outsoles of new long-wearing compounds.

► Rigid nylon counters for positive heel control. 

Toe tab styling with a REMOVABLE ARCH COOKIE that can be modified for low arches or removed completely to accommodate your orthotics. DURABLE CARBON BLACK SOLE designed for all-purpose use. LIGHT, SLEEK and built for speed. 

Look for this AUTHORIZED DEALER decal at better sporting goods stores and running shoe departments nationwide 

BY AUTRY
THE ACTION PEOPLE 

AUTRY INDUSTRIES, INC. 11420 REEDER ROAD DALLAS, TEXAS 75229

1970s Bata Jogging shoes vintage ad

Here's an old school 1970s vintage sneaker ad for Bata Jogging shoes styles 96, 56, and 04. They are "Dashingly stylish" according to the ad.

​​Ad info is below:

To jog, or not to jog:

That is your option. 

Style 96 👟

Style 56 👟

Style 04 👟

Your new Bata jogging shoes. Do you jog in them? Or exercise? Wear them to the beach? Or on the street? Or for tennis? 

You'll find your own answers. Bata just offers you great shoes. Sturdily designed in supple "Nubuck" leather, washable vinyl or canvas. Super-traction soles. 

Luxurious cushion insoles. Dashingly stylish. 

Bata
Sports Division of Bata Shoe Company
Belcamp, Maryland 21017

Available at all fine shoe, sporting goods, and department stores. Men's, ladies' and boys'.

Saucony Trainer 1980 vintage sneaker ad

Here's a Saucony 1979 ad for the 'Trainer 1980' featuring Edwin Roberts who is an Olympic medalist and was the track coach at Temple University.

Ad info is below:

Saucony's new Trainer 1980 exposes the secret to comfort

Look under the sock liner There's nothing there but soft foam. We've eliminated the insole board to make a shoe that guarantees carpet-cushioned running ease. Trainer 1980 is the only training shoe made this way . . . with increased cushioning, but lighter in weight than any other. And it's hand-crafted on a last designed primarily for elite-class runners.

Saucony's grip-fit counter, contoured nylon uppers, flared heel and mid-sole, and wider toe box position the foot firmly over a Nora-Tuff° sole that's more durable and diffuses shock more effectively. So if you're looking forward to miles and miles of no-stress training .. . get just the right combination of lightweight comfort and durable support. Try on Saucony's new Trainer 1980 at your running shop or sporting goods store. You'll feel the difference. On your feet and in your pocket.

Edwin Roberts Olympic Medalist and a track coach at Temple University

saucony SHOE MFG. CO., INC.

A Subsidiary of Hyde Athletic Industries, Inc.

12 Peach St. Kutztownm PA 19530 (215) 683-8711

Jaclar Boston 26 vintage sneaker ad

This is Jaclar post 2 of 2 for today. Jaclar formed around 1975 in Stoughton, Massachusetts and here’s another old school 1979 vintage sneaker ad for their Boston 26 men's training flat 👟🔥

Ad info is below:

BOSTON 26mi.

THE BOSTON 26 MEN'S TRAINING FLAT

GETTING THERE IS HALF THE FUN!

Whether you are training for the big one or just running for the health of it — Jaclar's all new Men's Training Flats have all of the features that you want at a price that makes you a winner. One of the lightest training flats available with super-lite nylon upper and suede leather trim plus a sole tried and tested on every type of running surface to assure maximum traction with minimum heel shock. Try it at sporting goods stores and leading department stores everywhere. Call us toll-free at 800-225-8647 (in California— (714) 743-7074) for the dealer nearest to you. 

jaclar

P.O. Box 383, Stoughton, Mass. 02072

DEALER INQUIRIES INVITED!

Jaclar Ms. MILER 1979 vintage sneaker ad

Here's post 1 of 2 for today, this one is an old 1979 vintage sneaker ad for Jaclar's Ms. Miler women's training flat.

​Ad info is below:

INTRODUCING THE LIGHTEST THING ON YOUR FEET! 

Ms.. MILER 

WOMEN'S TRAINING FLAT

The newest training flat designed exclusively for a woman's foot. Made on a woman's last and specially cushioned to absorb the shocks while running. The flared heel and bullseye sole give you the comfort and traction you demand for all running surfaces. We also give you a choice of colors and a price that's light on your pocket-book. Try it at sporting goods stores and leading department stores everywhere. For the dealer nearest you call toll-free 800-225-8647, in California (714) 743-7074. It took us this long to make it, because we knew we had to make it right! 

jaclar

P.O. Box 383, Stoughton, Mass. 02072

Gallenkamp SCATS vintage sneaker ad

This ad is from around 1979 or 1980 for the Gallenkamp Shoes SCATS lines of sneakers. 🔥👟

​Ad info is below:

SCATS fit your active lifestyle

...with affordable action.

Different shoes for different moves! Gallenkamp has something for everyone. The racqueteer... the runner... and the guy who likes his leisure. The all-purpose SCATS® court shoe is always a winner. The lightweight SCATS® performance shoe helps you run farther, longer. Whatever your moves... Gallenkamp keeps pace with your active style. Men's, Boy's and Youth's sizes. $16.99-$22.99 

Gallenkamp shoes 

Stores across America Gallenkamp Shoes —One of the companies of SCOA Industries Inc. 

AMBI 'Stranger' vintage sneakers ad ​from 1979

Coming in hot from Arkansas in the 70s ☄️ here’s a vintage ad for the AMBI 'Stranger' sneakers that "don't stay a 'Stranger' to your feet very long." This is from way back when sneakers were still made here in the USA. I kind of love that the sneakers are floating in outer space in what looks like an old Twilight Zone episode. Also these were "Designed by a nationally known Coach of World-Class' Athletes."

​Ad info is below:

WHY RUN AROUND WITH A STRANGER? 

:..Because if that stranger is AMBI.-you will soon be the best of friends. And. like a good friend. AMBI will treat.you right! -.Designed by a nationally known Coach of World-Class' Athletes and rnade right here in the U.S.A., the AMBI line of running and training shoes provides the ultimate in comfort and long-lasting good looks. All the way from our tough yet highly cushioned soles with reinforced arch:to the super-soft padded tongue..AMBI is'styled to take mile upon mile of pavement pounding —yet still comeback for more! Each feature of the shoe is carefully hand-crafted to enhance the natural movement of the foot, not restrict it. Since there is virtually no break-in period necessary, we don't stay a 'Stranger' to your feet very long. . But, we could talk all day. about the 'Stranger' in town! Instead.. drop by your local dealer and have him introduce you to – AMBI...you'll soon be good friends!

(By the way: if you can't find AMBI products locally. drop us a note and we'll get all the particulars to you.) 

Made in U.S.A. 

P.O. Box 249 / Jonesboro, Arkansas 72401

1979 Athlete's Foot Saucony vintage sneaker ad ​

Here's a 1979 Athlete's Foot ad for the Saucony Hornet, Trainer 1980, Gripper, Ms. Gripper, Dove II and Racer 1980 kicks.

​Ad info is below:

His and Hers

8850 Hornet 👟

8866 Trainer 1980 👟

8852 Gripper👟

8862 Ms. Gripper

8863 Dove II 👟

8867 Racer 1980 👟

SAUCONY SHOES FOR ALL KINDS OF RUNNING at the Athlete's Foot Stores 

Jogging. Training. Marathon. Racing. Saucony offers the right tread and the right shoe construction for all running. Let the experienced specialists at THE ATHLETE'S FOOT the athlete's foot stores make sure you get just the right Saucony shoe for The Foot. your kind of running. For men and women, in colors you like. Count on the specialists! Available only at participating stores. 

No one knows the ahlete's foot like The Athlete's Foot

235 stores...nationwide

Trax by Kmart 1976 vintage sneaker ad

Here's a 1976 vintage sneaker ad for Trax brand sneakers by Kmart. Trax was their "very basic" in house sub brand which lasted from around the mid-70s to early 90s and was meant to compete with the likes of Nike, Adidas and Puma.

Ad info is below:

Introducing Trax ...Very Basic... Very Competitive Footwear. 

Nobody ever won anything because of the labels on his shoes. Winning takes basics...basics like practice, sweat, effort, desire...in short, the fundamentals. That's why Trax are your best bet when it comes to athletic shoes. They're built solid. They offer the support, comfort and durability you get with expensive shoes...but Irax give you these basic features for under fifteen dollars. Whatever your age, whatever your game...from men's hurdles to women's doubles ...Trax are priced to beat the competition. 

$7.97

👟

👟

$9.97

Sold exclusively at

Kmart

The Saving Place

S.S. Kresge Company K Troy, Michigan 48084

1979 vintage sneaker ad by Gallenkamp for the scats A.S.80

Here’s a 1979 Gallenkamp vintage sneaker ad for the scats A.S.80 series. These shoes were featuring "The Rub-A-Lon unit" 🤔

Ad info is below:

scats
A.S.80 

Actually helps improve your running performance' cats. AS. 80 available only at Gallenkamp.

Gallenkamp shoes

Stores across america

Gallenkamp Shoes - One of the companies of SCOA IndustrIes Inc. 

The unique sole . design with special flex grooves provides greater traction, superior stability and frees you to move naturally. Reinforced heel for a more cushioned heel strike.

The Rub-A-Lon unit is actually 30% lighter than our standard or conventional  wedges and mid-soles. The wedge and midsole unit provides optimum shock absorption, minimal stress and excellent protection against Achilles tendonitis. The extra-thick arch support helps prevent abnormal flattening of the foot. Tri-stretch insole helps prevent blisters. 

A double-Padded tongue, thick foam lining and padded topline provide a glove-like fit. A padded heel cup secures your foot for reduced jarring on impact. Men's 21.99 Boys' 18.99 Youths' 15.99 

Dr. Leonard R. Janis, member of the American Academy of Fbdiatric Sports Medicine and member of the Scats. Advisory and Development Staff. 

Archie Griffin, football's only two-time Heisman Trophy winner and member of the Scats' Advisory Development Staff.

Sao Paulo by EB Lydiard 1975 vintage sneaker ad

Earlier I posted the Converse Thunderbolt Arthur Lydiard ad. Prior to his relationship with Converse he worked with a brand called EB. These running shoes are the EB Lydiard "Sao Paulo" sneakers from 1975. This brand is now known as EB Brütting and is based out of Germany.

2 other notes:

1. Don't we all just want "healthfully uncrowded" toes?

2. Seems like ancient times when you would send a check through the mail to order shoes. Hallelujah for the internet and Zappos.

Ad info is below:

EB Lydiard 

MADE BY GERMAN CRAFTSMAN ... ASSURING CUSTOM QUALITY FEATURES! 

CRAFTSMANSHIP All the world respects a craftsman. And in the world of shoes, it's the Germans ... who still continue to put the required patience and pride of work into Lydiard shoes, much of it still done by hand! 

COOL LEATHER LINING Soft skins inside give your feet just a little extra cushioning. Since few materials breathe as well as leather, a little extra coolness as well. 

NATURALLY SHAPED TOES Lydiard's roomy uppers aren't shaped like ordinary shoes. But they are shaped like your own natural feet. Your toes will stay healthfully uncrowded. 

SAO PAULO $35.95 
postpaid 

1919 SAO PAULO — SUPER LIGHT (4-0z.) shoe EXCLUSIVELY for racing. Developed in 1974 and never before available in the U.S. BLUE/WHITE. AVAILABLE IN SIZES 5 1/2-13. 

BUILT-IN HEEL CUP It's molded into the shoe. Prevents ankle sprains and achilles tendon inflammation. Protects against shin splints, bruises & spurs. Distributes the shock load. 

BUILT-IN HEEL SUPPORT A specially constructed envelope for the 'heel. Relieves all pressure on the achilles tendon. With an adequate arch support. 

LIFT-OFF Body weight shifts from your heel down the outer side, across to the big toe for lift-off. Lydiard's construction makes each lift-off less work. 

SPORT INTERNATIONAL 8422 Fable Ave., Canoga Park, Calif. 91304
Phone: (213) 887-7429 

For Mail Order, be sure to enclose a foot tracing to Insure proper fit, plus street shoe size. 

Name Address City I State/Zip 

PRS. MODEL SIZE UNIT PRICE TOTAL PRICE 

CALIF. RESIDENTS ADD 6% SALES TAX 

TOTAL ENCLOSED

Brooks Vantage, Villanova and Texan 1978 vintage sneaker ad

Here's a vintage sneaker ad for Brooks running shoes from way back in '78 - the three models featured were the Vantage, Villanova and Texan.

​Ad info is below:

Rated Number One by Runners World

Brooks VANTAGE is rated the #1 training flat in the 1977 Runner's World shoe survey. The unique VARUS WEDGE concept and the specially designed racing stud sole earned this new shoe its #1 ranking. 

Brooks VILLANOVA, last year's best value, continues to rank high in the Runner's World ratings and remains one of the most popular training flats among serious runners. 

Brooks TEXAN is the world class racing flat that Runner's World ranked first in 3 out of 5 categories. 

BROOKS America's Great Athletic Shoes 

Hanover • Pennsylvania 17331 

Wilson Bata Force 5 vintage sneaker ad from 1979

Here's an ad from 1979 by The Athlete's Foot for the Wilson-Bata Force 5 running shoes. Bata is a large Canadian footwear company that dates back to 1894. While they are not widely known in the US now Wilson and Bata partnered back in the early 1970s to develop sports shoes and the Force 5 is just one of them. In related news the two companies teamed up again recently to re-issue the John Wooden basketball sneakers.
 

Ad info is below:
WILSON FORCE 5
TOMMORROWS RUNNING SHOE TODAY

It's a new innovation ... its the Wilson Force 5. A dual density polyurethane injection molded construction offers the serious runner everything he or she needs. The soft midsole pro-vides unsurpassed comfort with exceptional flexibility, and outstanding shock absor-bency. The Wilson Force 5 moves with your foot as you run, offering minimal resis-tance to the natural movement of your foot. And the tough outsole gives max-imum durability. Wherever you run in the universe ... run with the Wilson Force 5. In silver or blue nylon with suede uppers. At participating THE ATHLETE'S FOOT stores. 

No one knows the athlete.s foot like The Athlete's Foot

272 stores... nationwide

IT'S SPREADING —our chain of Internationally franchised stores (ail locally-owned) In ALABAMA. Birmingham, Gadsden, Montgomery: ARIZONA: Flagstaff, Phoenix. Tempe; ARKANSAS: Little Rock: AUSTRALIA: Adelaide, CALIFORNIA: Arcadia. Canoga Park. Costa Mesa; Cupertino. Modesto, Palo Alto. San Bernardino. San Bruno. San Jose, Thousand Oaks, Torrance. Westminster; COLORADO: Colorado Spritis, Denver, Fort Collins. GrandJunction. Lakewood; CONNECTICUT: New Haven, West Hartford, DELAWARE: Newark. Wilmington; FLORIDA: Clearwater, Ft. Lauderdale. Jacksonville, Miami, Orlando. Pensacola. Plantation, POmpano, Sarasota.. South Miami, St. Petersburg, Tallahassee. Tampa, West Palm Beach, GEORGIA: Atlanta (Cumberland Mall); (Lenox Square). Augusta, Columbus. Morrow (South.. Mall); IDAHO: Boise; ILLINOIS: Aurora. Chicago. Decatur, Moline. Northbrook. North Rivers.. Peoria. St. Clair, Schaumburg, Skokie. Springfield Vernon INDIANA: Columbus. Elkhart, Evansville. Indianapolis. Lafayette. Muncie. South Bend; IOWA: Cedar Rapids. Davenport. Des Moines; KANSAS: Atchison, Kansas Crly, Overland Park. Topeka. Wichita; KENTUCKY: F.rence, Louisville; LOUISIANA: Metairie. New Orleans. Shreveport: MARYLAND: Annapolis. Baltimore. Bethesda. Hiftcrest Heights. Lutherville. Randallstown, Wheaton, MASSACHUSETTS: Chestnut Hill, Hyannis, Peabody; MINNESOTA, Minneapolis, MISSISSIPPI: Greenville. Jackson. Tupelo; MISSOURI. Independence. Kansas City. St. Louis. Sikeston: MONTANA: NEBRASKA: Lincoln. Omaha; NEVADA. Las Vegas. Sparks. NEw HAMPSHIRE: Manchester; NEW JERSEY: Cherry Hill, Deptford. Eatontown, Hackensack, Lawrenceville. Paramus. Rockaway. Voorhees. Woodbridge; NEW MEXICO: Albuquerque: NEW YORK, Brooklyn. Hark, Hicksville. Ithaca. Johnson City. Manhasset. Manhattan. Massapequa. New York. Poughkeepsie. White Plains: NORTH CAROLINA: Charlotte. Greensboro. Hickory. Winston•Salem; NORTH DAKOTA: Bismarck; OHIO: Akron, Bowling Green, Canton. Cincinnati, Cleveland. ChftOn, Columbus. Fairview Park. St. Clairsville. Toledo. Youngstown: OKLAHOMA: Oklahoma City, Stillwater, Tu.; OREGON • Portland; PENNSYLVANIA: Allentown, Johnstown. Lancaster, Langhorne. Media. Monroeville. Philadelphia. Pittsburgh, Rosemont, Scranton, State College, Washington, Wilkes•Barre. Williamsport, York; PUERTO RICO: San Juan; SOUTH CAROLINA: Charleston, Columbia, North Charleston; SOUTH DAKOTA: Rapid City, Sioux Falls: TENNESSEE: Chattanooga. Jackson. Knoxville, Memphis. Nashville: TEXAS: Abilene. Austin, Dallas, Houston, Mesquite. San Antoro, Sherman: UTAH: Ogden. On, Salt Lake City; VIRGINIA: Newport News. Portsmouth. Roanoke. Springfield. Virginia Beach; WASHINGTON: Bellevue. Olympia. Seattle. Spokane. Tacoma, Tukwila, Vancouver; WEST VIRGINIA: Charleston: WISCONSIN: Appleton, Green Bay. La Crosse, Madison, Manitowoc. Milwaukee, Oshkosh, Wausau. Wisconsin Rapids The ATHLETE'S FOOT is the registered trademark (in U.S. Patent Office, of T. Athlete, Foot Marketing Associates. Inc.. 601 Grant Street. Pittsburgh. PA 15219: 472-263.2077

Colt by Brookfield 3 stripe vintage sneaker ad from 1978

Colt by Brookfield three stripe vintage sneakers.

Ad info is below:

Best run for your money

Slip into the shoe that's gonna give you a lot of kicks. Built for performance, built for comfort... but most of all, built to make you a winner.

We call it COLT, because we were too embarrassed to call it what it really is... SUPERSHOE.

It's a lightweight beauty with road-grabbing traction that lends wings to your feet. Supports them better than a rich uncle would. Cushions and protects them like a doting mother.

Go ahead, try them on (they're really not expensive). Your feet will tell you the happy truth. COLTS are runners built the American way.

For more quality, more durability and better fit. With features that prove we, too. read RW's "Ideal Guidelines.” And then, we produced a runner for you that just may make them raise their standards.

For you, we designed innersoles for maximum stability and flexibility. An extra shock absorbent ethylene-vinyl-acetate heel wedge. A padded heel and arch support. All the features you need to turn earth pounding marathons into easy sprints. COLT by Brookfield. A stylish, good old-fashioned American value by the supershoe people.

LOOK FOR COLT SHOES IN YOUR FAVORITE SPORTING GOOD DEPARTMENT
COLT SHOES, IN FULL AND HALF SIZES, WILL BE AVAILABLE AT GOLD CIRCLE, AYR-WAY AND CLARKINS STORES.

C🎯LT
BROOKFIELD ATHLETIC
SHOE COMPANY, INC.
15 MECHANIC STREET.
E. BROOKFIELD, MASS 01515

AAU Leader 1979 upside down swoosh vintage sneaker ad

AAU 1979 “Off and Running” vintage sneaker ad.

Here’s a late 70s ad for AAU shoes "Leader" sneaker featuring the AAU upside down swoosh logo..

OFF AND RUNNING.

AAU Shoes take the serious runner seriously. Our shoes — like the AAU Leader — are built to exacting technological standards. Durability, exceptional comfort, superior traction, built-in shock-proofing, integrity of support are the qualities by which AAU Shoes are measured. Try on a pair. You'll know the difference.

THE FOOTWEAR OF CHAMPIONS

Available at fine department and specialty stores everywhere.

Bauer ​Lightfoot trainer 70s vintage sneaker ad ​

Here’s another cool old pair of vintage 1970’s sneakers, this time by Bauer, a brand best know for their association with pro hockey equipment. Back in the late 70's they produced a line of awesome running shoes, including the Lightfoot.

This ad also made me wonder if it was the inspiration behind the Canadian comedy troupe Kids in the Hall sketch, Mr. Heavyfoot. If anyone knows Dave Foley please ask him for us!

Here’s the copy from the ad:

There are shoes you can run in. And now there's a shoe you can run and run and run and run in
Introducing The Lightfoot Trainer from Bauer. 

The great pleasure of running is running. It's insatiable. The more you do, the more you want to do. That's exactly why we have created our new Bauer Lightfoot Trainer and why Bauer took the Runner's World specifications and designed a training shoe to meet them. During a brisk morning run you want a shoe that doesn't feel as though you're lugging weights. Bauer's new Lightfoot Trainer is less than 325 grams (approx. 11 oz. And the nylon upper has only enough suede to provide proper support without extra weight.

The quarter-mile and indoor tracks have turns and inside running that demand above aver-age lateral strength. As you shift, there's great stress put on any shoe between its sole and upper. 

Bauer's new Lightfoot Trainer is made to meet RW's rigid specifications in lateral strength to assure you of comfortable track running. For the weekend runs, the Lightfoot had to measure up to RW's sole wear test. The sole is long-wear-ing rubber with closely grouped "nipples" to take hold of the running surface for grip and push. This is augmented by a solid, wide and com-fortable heel. On city streets, these city lights will get you home happy. Our measure here was RW's "impact re-sponse"test for both heel and forefoot."The forces under the fore-foot are, in general, larger than those under the heel. So the shoe should perform well in both of these categories" (RW, Oct. '77.) And that's exactly what we have attempted to do. 

No matter where you run, the new Bauer Lightfoot Trainer can run with you. Bauer has been cited by consumer groups for producing a high quality, high value shoe. We intend to maintain that endorsation and add yours with this new Lightfoot Trainer. This is the year North America begins to run to the Bauer beat So why not be one of the first to feel the rhythm. 

Bauer
The New Lightfoot Trainer