Saucony Jazz vintage sneaker ad from 1983

Here’s another cool 1980s print ad for the Saucony Jazz vintage running shoes. These vintage runners featured a Deceleration Plug and "Indy 500" rubber. This original vintage sneaker ad is available over at the Rewind Running web store.

Ad info is below:

ENCORE PERFORMANCE: JAZZ PLUS.

Saucony continues the quality, craftsmanship and innovation of the Jazz with the Jazz Plus.

Another Saucony first: the biomechanically designed Deceleration Plug. An asymetrical wedge that works during the deceleration phase of a step; enhancing natural pronation and stabilizing rear and mid-foot stride.

Jazz Plus upper utilizes 400 denier nylon mesh for evaporation and new split tip pattern for flexibility. Jazz Plus also features the revolu-tionary Magic outersole of "Indy 500" rubber and diamond shaped stud design. The diamond pattern provides cushioning and shock absorption; center plug in each diamond stabilizes impact.

Jazz Plus from Saucony . . . and Lady Jazz Plus. Listen to your feet. Try on a pair. At better running shops and sporting goods dealers everywhere.

Saucony

The Mark of Innovation.

Div. of Hyde Athletic Industries, Inc., 432 Columbia Street, Cambridge, MA 02141

Saucony Magic 1983 vintage sneaker ad

Here’s an old school 1980s print ad for the Saucony Magic vintage running shoes. This MAGIC runner incorporates the "Indy 500" rubber sole and the Saucony "Dutchman" design that distributed the force of impact over the entire heel area in order to reduce the tendency to pronate. This original vintage sneaker ad is available over at the Rewind Running web store.

Ad info is below:

At Saucony, the innovations keep on coming ...like Magic.

A shoe specifically engineered for increased stability and superior cushioning on heel strike. Our revolutionary new Magic outersole composed of durable "Indy 500" rubber features a unique diamond shaped stud design. It provides cushioning to absorb shock, while the center plug in each diamond adds stability on impact. Contact is smoother and quicker; stability and traction are increased. The heel and the inner plug of each diamond are ribbed to inhibit wear, thus increasing the life of the sole.

Saucony Magic: new from the ground up. From outersole to midsole to new, removable sock insert, Magic means innovation. Fitted into every Magic sock insert is our new Wingfoor XL heel strike cushion. A virtually "bounceless" high technology rubber compound, it is 30% lighter and 15% more shock absorbent than conventional compounds. Extra protection from compression injuries without added weight. What's more, "transition bars" on each cushion distribute force evenly, so you're protected regardless of where your heel strikes.

The new Magic upper has serious running miles built in by design: a new 420 denier nylon mesh is trimmed in durable pigskin, the new multi-flex lacing pattern and eyestay afford snug tying and freedom of flex in the forefoot area. The ScotchliteTM heel tab provides visibility at night. The "Magic Cush-ion" EVA material used in the mid-sole and heel wedge is superior to earlier formula-tions: it has less compression set, improved rebound qualities and higher tear strength.

Magic also incorporates the Saucony "Dutchman" to distribute the force of impact over the entire heel area, and reducing the tendency to pronate.

Think of it as another innovation in running shoes from Saucony, but ask for it by name: Magic or Lady Magic.

See Saucony shoes and Saucony Magic running clothes at better running shops and sporting goods dealers.

Saucony MAGIC

Div. of Hyde Athletic Industries, Inc.
432 Columbia Street, Cambridge, MA 02141

Various 1980s running shoes vintage Nike, Brooks, adidas, Puma, New Balance and more

Here’s another magazine article cover featuring a bunch of old school 1980’s running shoes including the Nike Daybreak, Brooks Super Villanova, adidas Marathon 80, Converse Arizona and more.

Info is below:

Firm footing:

Take your pick

Back row, left to right: Sport International 1818 Boston (men's training), Adidas Marathon 80 7093 (women's racing), Converse Arizona Trainer 17854 (men's training), Tiger Montreal (men's training), New Balance 620 (men's training), Etonic Street Fighter 705 (women's racing). Front row, left to right: Brooks Super Villanova (men's training), Nike Daybreak 2309 (men's training), AMBI Trailblazer (men's training), Saucony Ms. Hornet 8851 (women's training), Puma Angel II 90930H (women's training), Pony Lady Express VSD (women's training), Spalding Top Flite XL/31601 (women's training).

Saucony 1982 Raider and Dixon vintage sneakers

Today we’ve got a vintage 1982 Saucony ad for the Raider and Dixon model vintage running shoes.

Ad info is below:

RAIDER

Special vamp design of perforated nylon with mesh overlay. D-ring lacing system, cement-lasted in the traditional way for stronger construction, triangular design rubber outersole with reinforced heel strike area. Raider. Built strong to last long. At better running shops and sporting goods dealers.

Div. of Hyde Athletic Industries, Inc. 432 Columbia Street Cambridge, MA 02141

Saucony Continuous innovation in running shoes

DIXON

The shoe with the -Dutchman": a special rearfoot insert that helps dissipate heel strike shock while it controls pronation. New RD-1000 tread design with lateral bars for improved traction and front-to-back flexibility. Squared-off reinforced heel strike area. Butterfly-bal lacing system with D-rings and custom racing eyelet. At better running shops and sporting goods dealers.

Div. of Hyde Athletic Industries, Inc. 432 Columbia Street Cambridge, MA 02141

Saucony Continuous innovation in running shoes

Saucony Again Trainer 1980 vintage sneaker duffel bag ad

Here’s an old school vintage ad for Saucony’s Trainer 1980 vintage running shoes.

Ad info is below:

SAUCONY AGAIN... SAVES YOU $TEN

Saucony Again ...this time it saves you $10 on a super-looking, long wearing nylon running bag for all your gear.
This lightweight, waterproof bag normally retails for $20. Here's why.

• Made of tough, waterproof nylon with ventilated end panel.

• Has special wet pocket inside with snap closure.

• Features husky poly-webbed handles for hand carrying or shoulder strap for slinging bag.

• Quality constructed with nickel-plated hardware and tough heavy-duty zipper on closure.

• Measures 18" long x 9" wide x 9" high—plenty roomy.

You get this $20 bag for $10 when you buy any Saucony running shoe. Choose from several Saucony styles that won 5-Star Awards from Runner's World magazine. Fill out the "Bag Job" coupon today, after you've picked out your favorite Saucony style at your local lealer. The coupon's like a $10 bill.

Or think of it as saving $10 on the shoes and baying $20 for the running bag, if it makes you feel better and move faster. Additional coupons available at your favorite running shop or sporting goods dealer.

SAUCONY TRAINER 1980

• Runner's World 5-Star winner.

• Slip lasted construction improves cushioning and flexibility.

• Long, firm heel counter for added foot control.

• Heel plug for long wear, better traction.

Saucony

...the shoe for serious runners. A Division of Hyde Athletic Industries, Inc.

Saucony Again Jazz 1981 vintage sneaker ad

Here’s an old school ad for one of our favorite retro runners, The Saucony Jazz. Following up on our Etonic post from a few days ago one common thread from the late 70’s and early 80’s was that nearly every running shoe brand had to shout out a Boston podiatrist in their advertisements. In this example it is Dr. Frank Santopietro. Also the Maxitrac outsole has the triangular lugs.

Ad info is below:

SAUCONY AGAIN!

Saucony Jazz! The next evolutionary step in running shoes. A new high in performance and comfort for the serious runner. In the Jazz we've introduced new ideas and materials, and designed them into a superior new shoe. Our Maxitrac outersole, Butterfly Bal lacing design, and Saucony sock in-sert, combine to make the Saucony Jazz the finest shoe for your feet. Jazz. And Lady Jazz. Designed in co-operation with noted Boston sports podiatrist Dr. Frank Santopietro, who understands as we do how healthy feet make for happy runners. Slip into a pair and see. Your feet'll know the difference.

JAZZ

Saucony
A Division of Hyde Athletic Industries Inc.

Saucony Ms. Trainer 1980 and Ms. Hornet vintage sneaker ad

This one is for the ladies. Here’s a 1979 vintage ad for Saucony’s Ms. Trainer 1980 and Ms. Hornet model running shoes.

Ad info is below:

Remember that pair of "good, sturdy, sensible" shoes your mother made you buy? She said they'd support your feet and really last. The only problem was they looked like "good, sturdy, sensible shoes!”

Introducing two new running shoe fashions from Saucony. We've combined an innovative design concept with all the features of our Runner's World 5-Star men's shoes into these attractive new women's shoes — Ms. Trainer 1980 and Ms. Hornet.

If you run miles every day to prepare for competition ... Ms. Trainer 1980 is the shoe for you. Its blue nylon uppers are trimmed with blue suede and a gold and blue Sau-cony stripe. The stud-type sole provides the cushioning that's vital for miles and miles of training.

If you run for pleasure and personal challenge . . . Ms. Hornet is the perfect shoe for you. Its beige nylon uppers are trimmed with tan suede and a brown and gold Sac-cony stripe. A seamless toe design is one of many features that makes this shoe super comfortable.

Ask for Ms. Trainer 1980 and Ms. Hornet at your favorite running shop or sporting goods store. Because a shoe that fits perfectly, is as comfortable as a cloud, and supports better than Grandma's orthopedics . . . doesn't have to be ugly.

Ms. Trainer 1980 and Ms. Hornet are the only training shoes constructed with Sau-cony's unique hinged insole. Firm fiberboard at the heel and toe is hinged by a velour strip at the ball of the foot to provide the ultimate in flexibility. An-other innovative concept from Saucony to improve your running.

Indulge Yourself.

All Saucony running shoes are made in the U.S.A.

saucony SHOE MFG. CO ,INC
A Subsidiary of Hyde Athletic Industries, Inc. 12 Peach St . Kutztown, PA 19530 (215) 683-8711

Saucony 1979 vintage sneaker ad for the Trainer and Ms. Trainer 1980

Here’s a 1979 Athlete’s Foot ad for the Saucony Trainer 1980 and Ms. Trainer 1980. This ad features some horribly difficult to read text but I had the OCR machine run the translation below. Saucony should bring these back.

Ad info is below:

Flexibility!

Durability!

You get both in the new Saucony Trainer 1980 and Ms. Trainer 1980 at THE ATHLETE’S FOOT stores.

The Saucony TRAINER 1980 is the only training shoe constructed with soft foam replacing the insote board under the sock liner. It helps you to run with ease - with minimum shock, and still gives you good support. A.RUNNER'S WORLD 5-star shoe.

The MS. TRAINER-1980 is constructed with an innovative hinged insole strip providing the flexibility and support she needs for miles of training. It’s the perfect shoe for the serious woman-runner.

Men's TRAINER 1980 in blue or tan. Ladies' MS. TRAINER 198D in blue at participating THE ATHLETE'S FOOT stores. No one knows the athlete's foot like The Athletes Foot.

Late 70s Saucony Gripper vintage sneaker ad

We’re closing out the Saucony ads with another old school vintage ad for the Saucony Gripper sneakers from around 77-78.

Ad info is below:

When Greg Yutko gets into The Gripper, he has everything going for him except the big-name price tag.

Greg Yutko is a serious runner. He runs 15 miles every day, participates in over 30 long-distance road races and 4 marathon events every year. His training shoe is The Gripper by Saucony.

"Try it on and you'll see," says Greg. He likes The Gripper for its soft, comfortably padded interior, and nylon uppers that breathe. The exclusive Saucony Studsole and shock-absorbing heel wedge combine to minimize knee stress and lower leg strain.

As proprietor of Greg's Running Shop in St. Clair, Pa., he rates The Gripper superior to the big-name models. "Because I train in it myself, I can sell it with confidence to the serious runner." He likes the low price, too. "Any runner can afford it." Look for The Gripper at your running shop or sporting goods store.

saucony - A Subsidiary & Hyde Athlettc Industries Inc
12 Peach St Kutztown, PA 19530 (215) 683-8711

Saucony Ms. Gripper 1978 vintage sneaker ad

Here's a 1978 Ms. Gripper ad by Saucony, because she should have dope sneakers too.

Ad info is below:

Introducing Ms. Gripper!

The women's training flat that's running ahead of its time.

Proven Designed and made specifically for women on a last that's proven best-fitting for women.

Improved Featuring a lighter, long-wearing waffle-type Studsole . . . a Saucony exclusive for best cushioning.

Comfortable Uppers are open-nylon mesh for cool, dry comfort. Every foot-touching part is fully padded.

Secure Pre-molded fiber counter assures maximum heel stability for the life of the shoe.

Saucony's Ms. Gripper is a new generation . . . daughter of the top-rated Dove, sister of the famous Gripper. Ms. Gripper is the leading contender for number-one women's training flat for 1978. And it's available right now! Saucony makes more women's training shoes for serious runners than any other manufacturer . . . part of the full line of Saucony running and track shoes for women and men. Without a doubt, Ms. Gripper is running ahead of its time, because it's available right now! Ask for Ms. Gripper at your running shop or sporting goods store.

saucony SHOE MFG. CO. INC.

A Subsidiary of Hyde Athlettc Industries, Inc

12 Peach St Kutztown, PA 19530 (215) 683-8711

Saucony Gripper 1970s vintage sneaker ad

Today we've got an old school vintage ad for the Saucony Gripper sneakers from around 1977-78. 👟🔥

Saucony Rod Dixon trainers vintage ad

Here's an old Saucony 1985 vintage ad for the Dixon trainers featuring New Zealander and NYC marathon winner Rod Dixon. The shoe featured the "Dixon Mattress" and the "Dixon Window." According to this ad the "Dixon Mattress" was an EVA midsole wedge that had tiny holes drilled in it for extra cushioning on impact. The "Dixon Window" was a collapsible backtab that would relieve nagging tension on your Achilles tendon over long runs. There was also a "supersoft protective insert under the metatarsal" (where the red stripe is) was supposed to provide a springy trampoline effect. Saucony still makes these shoes as the DXN trainer.

​Ad info is below:

Rod Dixon wasn't satisfied until we put a mattress, a window and a trampoline in these shoes. 

Before Rod Dixon let us put his name on these trainers, he took them for a run. And another. And another. And he came back with a few suggestions. First, he said, how about an EVA midsole wedge with tiny holes drilled in it. For extra cushioning on impact. We suggested the name Dixon Mattress. He said that would be just fine. Then, Rod said, how about a feature in the backtab that would relieve nagging tension on your Achilles tendon over long runs. We designed a collapsible backtab, suggested the name Dixon Window, and Rod said that would be just fine. Then, he said, it sure would be nice to build in a trampoline effect that adds spring during the toeing-off phase. Perhaps, he went on, a supersoft protective insert under the metatarsal head coupled with a flatter outsole. We agreed that would be just fine. Now, Rod Dixon is a world class runner. A New York Marathon winner. And a tough customer to satisfy. So when he said our Dixon Trainers were good enough to wear his name—that was good enough for us. Just one question remains: Are they good enough for you? 

Saucony.
Division of Hyde Athletic Industries. 432 Columbia Street, Cambridge. Mass. 02141

Saucony Trainer 1980 vintage sneaker ad

Here's a Saucony 1979 ad for the 'Trainer 1980' featuring Edwin Roberts who is an Olympic medalist and was the track coach at Temple University.

Ad info is below:

Saucony's new Trainer 1980 exposes the secret to comfort

Look under the sock liner There's nothing there but soft foam. We've eliminated the insole board to make a shoe that guarantees carpet-cushioned running ease. Trainer 1980 is the only training shoe made this way . . . with increased cushioning, but lighter in weight than any other. And it's hand-crafted on a last designed primarily for elite-class runners.

Saucony's grip-fit counter, contoured nylon uppers, flared heel and mid-sole, and wider toe box position the foot firmly over a Nora-Tuff° sole that's more durable and diffuses shock more effectively. So if you're looking forward to miles and miles of no-stress training .. . get just the right combination of lightweight comfort and durable support. Try on Saucony's new Trainer 1980 at your running shop or sporting goods store. You'll feel the difference. On your feet and in your pocket.

Edwin Roberts Olympic Medalist and a track coach at Temple University

saucony SHOE MFG. CO., INC.

A Subsidiary of Hyde Athletic Industries, Inc.

12 Peach St. Kutztownm PA 19530 (215) 683-8711

1979 Athlete's Foot Saucony vintage sneaker ad ​

Here's a 1979 Athlete's Foot ad for the Saucony Hornet, Trainer 1980, Gripper, Ms. Gripper, Dove II and Racer 1980 kicks.

​Ad info is below:

His and Hers

8850 Hornet 👟

8866 Trainer 1980 👟

8852 Gripper👟

8862 Ms. Gripper

8863 Dove II 👟

8867 Racer 1980 👟

SAUCONY SHOES FOR ALL KINDS OF RUNNING at the Athlete's Foot Stores 

Jogging. Training. Marathon. Racing. Saucony offers the right tread and the right shoe construction for all running. Let the experienced specialists at THE ATHLETE'S FOOT the athlete's foot stores make sure you get just the right Saucony shoe for The Foot. your kind of running. For men and women, in colors you like. Count on the specialists! Available only at participating stores. 

No one knows the ahlete's foot like The Athlete's Foot

235 stores...nationwide

Saucony 80s vintage sneaker advertisement

Cool old school sneaker advertisement from 1980 featuring the Saucony Hornet, Trainer 1980, Ms. Gripper and Dove II. This original vintage Saucony sneaker print ad is available at our web store Rewind Running.

Ad info is below:

SAUCONY SHOEMAKERS

combine old-fashioned craftsmanship with modern technology to produce some of the finest running shoes in the world. 

We've been making quality shoes along the Saucony Creek in Kutztown since 1898. These four craftsmen alone represent a combined total of 135 years of shoemaking experience. Saucony makes a full line of running shoes for men and women ... quality training and racing flats retailing from $20 to $30. All made in the Pennsylvania Dutch tradition for craftsmanship available to your favorite running shop or sporting goods dealer from five warehouses across the country. That's Saucony (SOCK-a-knee) running shoes. Ask for them by name. 

Hornet: Ranked #1 for rearfoot impact absorption and called "an excellent shoe. Very good construction, excellent buy. We recommend this shoe highly." Available in widths. 

Trainer 1980: Made with soft foam replacing the insole board, it was given a #1 ranking for flexibility, and listed as "A brand new excellent shoe ... We recommend this shoe." 

Ms. Gripper: Cited for "Excellent rearfoot cushioning," this shoe has a pre-molded fiber counter for maxi-mum heel stability. Features open-nylon mesh uppers and waffle-type studsole. 

Dove II: RW noted, "Excellent rear-foot impact protection ... Best buy for the money. We recommend it." This shoe features full nylon uppers. Its sole has non-slip suction cup design tread.

saucony SHOE MFG. CO., INC.
A Subsidiary of Hyde Athletic Industries, Inc.
12 Peach St., Kutztown, PA 19530 (215) 683-8711