Penny Power Vintage April-May 1983 Consumer Reports 1980s Sneaker Testing magazine

Here’s a 1983 vintage Consumer Reports “Penny Power” magazine featuring articles on sneaker testing kids retro runners. This article compares Nike, adidas, Sears and Kinney NBA vintage sneakers.

Article info is below:

APRIL / MAY 1983 A Consumer Reports Publication for young People

PENNY POWER

TESTING SNEAKERS

Part Three: THE TESTS

In order to pick which brands to test, Penny Power used two kinds of "experts." First, an experienced runner looked at many pairs of running shoes sold in children's sizes, and told us which ones were sturdy and well made. Second, junior-high students weeded out the "dorky-looking" pairs from a group of good quality sneakers. They liked the four models you see in the "before" picture below. These ranged in price from $14 to $25.

Before

NIKE ($25)

KINNEY'S NBA ($20)

ADIDAS ($20)

SEARS ($14)

We decided to put these sneakers through the toughest test of all—a "kid" test. The 8-to-13-year-olds you see on these pages were each fitted with two different brands. All wore both pairs through an entire summer and into the fall. One pair was worn one day, the other pair the next day, so that each pair received the same amount of wear— at camp, on the beach and in the country. Running, jumping and skidding would show up differences among the sneakers, we thought. We were wrong! When we gathered in the 20 pairs of sneakers at the end of the test, a few were slightly shabbier or a bit more worn. But, as the "after" picture shows, most came through the test in about the same condition. One reason they were still in good shape was that the testers were switching between two different pairs. Changing your sneakers every day gives them a chance to dry out between wearings, and that's good for all shoes. It's also better for your feet. The testers were asked to choose the more comfortable of the two pairs they had worn. No one brand proved to be more comfortable than the others. Some testers liked one feature (such as the Sears's thinner sole or the NBA's cushioning), some another. We then washed a few pairs of each brand to see how well they would clean up. Again, all four brands washed pretty much the same. Only the light-colored sneakers were hard to get clean. The dark suede trim faded in the wash, however. (Turn to the back cover to see the results of our sneaker spruce-up.)

After

NIKE

ADIDAS

SEARS

KINNEY'S NBA

What did The Sneaker Project teach us? Since no brand stood out in durability or over-all comfort, you should look for a well-made model that fits your particular pair of feet. While you're looking, don't ignore some of the well-made but less-famous brands. Some of our testers were firm Nike or Adidas fans until they discovered the fit and comfort of a less-expensive brand. They were surprised. Maybe you will be too!

Vintage Runner's World Magazines 'Outstanding Shoes of 1979' insert - Page 2

Here’s another vintage insert from Runner's World Magazines with the first set of their 'Outstanding Shoes of 1979' and featuring various awesome vintage running shoes of the 1970s from EB Brutting, Etonic, New Balance, Nike, Osaga, Saucony, (Asics) Tiger, and Tred 2. The original authentic print version of this insert is available over at our RewindRunning.com shop. You can check out page 1 featuring vintage running shoes of the 1970s by adidas, Braun Bilt, Brooks, Converse, Diadora and EB Brutting here.

Page info is below:

TOP SHOES AT A GLANCE

Runner's World Magazines Outstanding Shoes of 1979

EB Brutting Sao Paulo

RW-5 Star (Men's Racing) RW-4

Etonic KM 501

RW-4 Star (Men's Training)

Etonic Lady Street Fighter

RW-4 Star (Women's Training)

Etonic Street Fighter

RW-4 Star (Men's Training)

New Balance Cross-Country

RW-4 Star (Men's Racing)

New Balance 320

RW-5 Star (Men's Training)

New Balance Trail

RW-5 Star (Men's Training) RW-5

New Balance Women 320

RW-5 Star (Women's Training)

Nike Elite

RW-5 Star (Men's Racing)

Nike Lady Waffle Trainer

RW-4 Star (Women's Training)

Nike LD-V

RW-5 Star (Men's Training)

Nike Roadrunner I

RW-4 Star (Men's Training)

Nike Senorita Cortez I

RW-4 Star (Women's Training)

Nike Sting

RW-4 Star (Men's Racing)

Nike Waffle Racer

RW-5 Star (Men's Racing)

Osaga Caliente

RW-4 Star (Men's Training)

Osaga Feather

RW-4 Star (Women's Training)

Saucony Dove II

RW-4 Star (Women's Training)

Saucony Hornet

RW-5 Star (Men's Training)

Saucony Ms Gripper

RW-4 Star (Women's Training)

Saucony Trainer 1980

RW-5 Star (Men's Training)

Tiger Enduro

RW-4 Star (Men's Training)

Tiger Tigress

RW-5 Star (Women's Training)

Tred 2 Lady Zephyr

RW-4 Star (Women's Training)

Vintage Runner's World Magazines 'Outstanding Shoes of 1979' insert

Here’s an old vintage insert from Runner's World Magazines with the first set of their 'Outstanding Shoes of 1979' and featuring various vintage running shoes of the 1970s from adidas, Braun Bilt, Brooks, Converse, Diadora and EB Brutting. The original authentic print version of this insert is available over at our RewindRunning.com shop.

Page info is below:

TOP SHOES AT A GLANCE

Runner's World Magazines Outstanding Shoes of 1979

Adidas Dragon

RW-4 Star (Men's Training)

Adidas Lady Orion

RW-4 Star (Women's Training)

Adidas Lady TRX Comp

RW-5 Star (Women's Racing)

Adidas Orion

RW-4 Star (Men's Training)

Adidas Runner

RW-4 Star (Men's Training)

Adidas TRX Comp

RW-5 Star (Men's Racing)

Braunbilt Exxit

RW-4 Star (Men's Training)

Brooks Delta

RW-4 Star (Men's Training)

Brooks Lady Vantage

RW-5 Star (Women's Training) R

Brooks Lady Vantage Sup

RW-5 Star (Women's Training)

Brooks Vantage

RW-5 Star (Men's Training)

Brooks Vantage Sup

W-5 Star (Men's Training)

Converse Arizona

RW-4 Star (Men's Training)

Converse Invitational

RW-5 Star (Men's Racing)

Converse Women WCTrainer II

RW-4 Star (Women's Training)

Converse WC Marathoner

RW-4 Star (Men's Racing)

Converse Trainer II

RW-5 Star (Men's Training)

Diadora Rally

RW-4 Star (Men's Training)

EB Brutting Marathon

RW-4 Star (Men's Racing)

EB Brutting Race Walker

RW-4 Star (Men's Racing)


adidas Starting Line Sports vintage sneaker ad from 1978

Here’s an old school Starting Line Sports vintage sneaker ad from 1978 for the adidas Runner, Lady Runner, Arrow, TRX and TRX Competition vintage model sneakers. This original vintage ad is for sale over at our Rewind Running web store.

Ad info is below:

adidas Lady Runner - A

New! One of our best selling women's shoes. All new ripple sole for long wear with good traction and flexibil ity. Improved midsole cushioning. Powder blue nylon with white trim. Sizes: Women's 4-10. $40.95

adidas Runner - B

Made particularly to support the heavier runner with thick, long wearing outer sole, improved sole flex, and wide flared heel. Yellow nylon mesh with blue trim. Sizes: Men's 6-13. $37.95

adidas Arrow - C

Popular cross-country racing flat. Lightweight nylon upper has seamless toe for blister free running. Durable sole studded for maximum traction and cushioning. Royal blue with red trim. Sizes: Men's 7-12. $21.95

adidas TRX - D

New improved cushioned midsole. Waffled sole is flexible yet long wearing. Royal blue nylon with yel low trim. Sizes: Men's 7-12, Women's 4-10. $30.95

adidas TRX Competition - E

New! Excellent for both road racing and cross-country. Waffle-type sole gives good traction on grass or dirt. Extremely lightweight. White nylon with blue trim. Sizes: Men's 6-12, Women's 4- 11. $30.95

adidas

STARTING LINE SPORT'S

BOX 8, MOUNTAIN VIEW, CA 94042

Various 1980s running shoes vintage Nike, Brooks, adidas, Puma, New Balance and more

Here’s another magazine article cover featuring a bunch of old school 1980’s running shoes including the Nike Daybreak, Brooks Super Villanova, adidas Marathon 80, Converse Arizona and more.

Info is below:

Firm footing:

Take your pick

Back row, left to right: Sport International 1818 Boston (men's training), Adidas Marathon 80 7093 (women's racing), Converse Arizona Trainer 17854 (men's training), Tiger Montreal (men's training), New Balance 620 (men's training), Etonic Street Fighter 705 (women's racing). Front row, left to right: Brooks Super Villanova (men's training), Nike Daybreak 2309 (men's training), AMBI Trailblazer (men's training), Saucony Ms. Hornet 8851 (women's training), Puma Angel II 90930H (women's training), Pony Lady Express VSD (women's training), Spalding Top Flite XL/31601 (women's training).