Puma 1980 Elite Rider vintage sneaker ad

Here’s a 1980 vintage sneaker ad for the Puma Elite Rider.

Ad info is below:

PUMA. OUR STORY IS ON THE BOX.

Puma is quality. We print that fact on every box because we design our running shoes by rigid standards, even when it means going against the trend. Case in point: our new Elite Rider training shoe. Elite Rider will never score high marks for lightness because we added weight to make it more stable. We built in an extended orthotic footbed* that we believe will make this shoe the finest trainer in the world for runners of all weights. That's why Puma is quality . We stand on it. *A semi-rigid insert cups the heel and sides of the foot, running almost to the ball of the foot to reduce G forces and provide added rearfoot stability.

PUMA

All-Sport 1981 Marathon, Delta and Tradewind vintage sneakers

Today we’ve got an old ad from the short lived brand All-Sport. This ad is from 1981 and features their Marathon, Delta and Tradewind model vintage sneakers.

Ad info is below:

If you think performance athletic shoes are overpriced you used to be right.

Introducing Allsport: Built to compete. Priced to win.

Here's proof that quality athletic shoes don't have to sport over-engineered price tags. Allsport athletic shoes. Compare the designs. Compare the features. Compare the crafts-manship. Then compare the price. You'll find that Allsport offers you performance and fit comparable to shoes costing much more.

If it feels like you're running on air, it's because you are.

Allsport introduces Royalaire construction. A real technological advance in running shoes. We put air vents right into the heel of our new Trade-wind running shoe. These vents take in air and force it up and through the insole as you run. Your feet keep cooler and drier and get an extra shock absorbing cushion in the heel, where you need it most. Look into Allsport the next time you're looking for per formance shoes. Because we make a whole line of athletic shoes that's built to compete and priced to win.

Patent Pending

ALLSPORT® Built to compete. Priced to win.

New Balance 1978 vintage Trail 355 and 320 running shoes sneakers

Here’s a cool old vintage ad for the New Balance 1970’s vintage Trail 355 and 320 running shoes. These sneakers are from 1978. If you’re interested in New Balance products we have affiliate linked to their website below.

Ad info is below:

You Make the Choice.

New Balance for trails...

New Balance for roads...

New Balance Trail 355

New! Designed for training on grass, trails and dirt, as well as on the road. Excellent cushioning in the ball of foot and heel provides maximum shock absorption. High-quality carbon rubber stud sole for durability and trac-tion. Cool polyester mesh upper. Instep sad-dle lacing adds arch and longitudinal support, while eliminating constrictive lacing to the toe. Royal blue with yellow trim. Men's Trail in sizes 6-13, widths B & D

$29.95

New Balance 320

Top 10 rated trainer by Runner's World for the second year in a row. One piece nylon upper with a new broader toe area for blister-free comfort. Soft cushion midsole is particu-larly good for the lightweight to average-weight runner. Wide built up heel, rolled for natural heel strike. Royal blue with white trim. Men's 320 in sizes 6-15, widths B & D (Order D width for normal width foot.) New! Women's 320 in sizes 4-10, widths B & D (B width for narrow foot.) $29.95

STARTING LINE SPORTS

Saucony Again Trainer 1980 vintage sneaker duffel bag ad

Here’s an old school vintage ad for Saucony’s Trainer 1980 vintage running shoes.

Ad info is below:

SAUCONY AGAIN... SAVES YOU $TEN

Saucony Again ...this time it saves you $10 on a super-looking, long wearing nylon running bag for all your gear.
This lightweight, waterproof bag normally retails for $20. Here's why.

• Made of tough, waterproof nylon with ventilated end panel.

• Has special wet pocket inside with snap closure.

• Features husky poly-webbed handles for hand carrying or shoulder strap for slinging bag.

• Quality constructed with nickel-plated hardware and tough heavy-duty zipper on closure.

• Measures 18" long x 9" wide x 9" high—plenty roomy.

You get this $20 bag for $10 when you buy any Saucony running shoe. Choose from several Saucony styles that won 5-Star Awards from Runner's World magazine. Fill out the "Bag Job" coupon today, after you've picked out your favorite Saucony style at your local lealer. The coupon's like a $10 bill.

Or think of it as saving $10 on the shoes and baying $20 for the running bag, if it makes you feel better and move faster. Additional coupons available at your favorite running shop or sporting goods dealer.

SAUCONY TRAINER 1980

• Runner's World 5-Star winner.

• Slip lasted construction improves cushioning and flexibility.

• Long, firm heel counter for added foot control.

• Heel plug for long wear, better traction.

Saucony

...the shoe for serious runners. A Division of Hyde Athletic Industries, Inc.

Pre-Nike Blue Ribbon Sports asics Tiger 1967 three stripe vintage sneakers

Here’s an old school ad from 1967 for the TG-4 nylon Marathon shoe by Tiger. This ad is from way back when Nike co-founder was Tiger’s main distributor in the United States and probably the only time that he ever sold a sneaker donning a 3 striped logo.

Ad info is below:

Thousands of feet of distance runners are stamping out a …

TRACK SHOE REVOLUTION

Proving with the fastest marathon clocking ever, and two NCAA College Division Cross Country Championships in the last two years; that:

THE BEST SHOES ARE NOT EXPENSIVE THE BEST SHOES ARE SCIENTIFICALLY DESIGNED FOR SPECIFIC PURPOSES THE BEST SHOES ARE

Tiger

THE NEWEST ADDITION TO THE TIGER REVOLUTIONISTS:

TG-4 NYLON MARATHON SHOE

New nylon upper makes this shoe 30 grams lighter, much more comfortable, and considerably improved in all ways over the old model which drew these quotes:

"The niftiest racing shoe to ever come along."

"Absolutely the best racing shoe I've ever worn."

"The finest road-racing shoe in the world."

For complete catalog write to:

BLUE RIBBON SPORTS

(Exclusive U. S. Tiger Distributors) 3107 PICO BLVD., SUITE A SANTA MONICA, CALIF. 90405 (213) 393-1025


Jox Turbos and 500's 1983 vintage sneakers

Here’s an old school ad for Jox featuring their Turbo and 500's sneakers. This ad is from 1983.

Ad info is below:

Jox. You’ll love them, body and sole.

Beneath their stylish bodies, Jox sport shoes have rugged soles. Long-lasting soles designed for every game you play. Jox for basketball. Jox for jogging. Even Jox with special Astroturi soles. Run into Thom McAn for Jox Turbos, Jox 500’s and other Jox sport shoes, From $14.99. You’ll love them right down to their soles.

Thom McAn Jox Turbo

Jox 500

Thom McAn

Some styles not in all stores.

Prices slightly higher in Hawaii and Puerto Rico.

adidas Formula One 1978 vintage sneaker ad

We’re back to old school runner ads today with this 1978 vintage adidas Formula 1 print ad. This is one of our favorite adidas sneaker models from back in the day. If you’re interested in buying them now we have posted them over on our updated Top 10 Retro Runners list.

Ad info is below:

Road Test: Formula I

PERFORMANCE: A
Special traction profile makes this shoe highly responsive. Extended sole and racing spoiler stores up touch-down energy and throws leg into longer stride at lift­-off. Time-saving ghilly lacing makes for quicker starts.

SAFETY: A
Special arrangement of profile eliminates lateral slip – the main cause of knee injuries. Combined effect of carefully determined width of heel, extended sole area and grooved wedge reduces heel impact by 25%. Full padding and heel counter built in as standard.

SUSPENSION: A

Excellent shock absorption on any road surface. All-round grooving of wedge provides a smooth, yet positive ride.

ROAD HOLDING: A

Perfect stability achieved through flared heel and thick wedge. Special sole profile (developed in collaboration with the Automobile Industry) holds the road and ensures perfect traction.

AIR CONDITIONING: A

No overheating. The uppers – made of nylon and leather – provide perfect air cooling where it’s needed.

MILEAGE: A

On long distances, a real energy saver (see performance). Durable quality rubber profile developed to provide out-standing mileage for money.

Optional extras: your feet. Just for the record. The Marathon gold medal at Montreal was won in adidas. In the New Year’s San Paulo 1977 Marathon and Boston Marathon adidas came in first too.

adidas

Osaga 1977 Moscow 80 'the best sole cushioning and comfort' Vintage Running Shoe Print Ad

Here’s another old school print ad from Osaga. This ad is from 1977 for the Moscow 80 running shoes.

UPDATE: They’re Back! In 2025, the iconic Osaga brand makes its long-awaited comeback. Now under the care of the founders’ grandkids, Osaga has faithfully reissued beloved classics like the KT-26 and Moscow 80.
👟 Get your pair of Osaga retro runners here

Affiliate Disclosure: If you buy Osaga shoes through the link above, we may receive a small commission at no extra cost to you. Your support helps us continue researching and sharing the history of iconic running shoes like the KT-26.

Ad info is below:

"…a shoe that is among the best in sole cushioning and comfort."

— Runner’s World

Osaga’s Moscow 80

Think about it.

Uncomfortable shoes make for uncomfortable running, and you know how discomfort affects your performance. Bad fit or inadequate cushioning can have more effect on a runner’s health, pleasure and performance than any other factor.

Osaga believes that if your feet feel good, chances are that you’ll perform more efficiently. And that’s what Moscow 80 is all about; a superbly designed running flat suitable for both racing and training.

Nylon mesh with suede trim. Studded sole. 4 colors and sizes 6–16 in widths.

Osaga… for the human race.

The Etonic Reaction 1981 vintage sneaker ad for the vintage Etonic Eclipse trainers

Today we’ve got a vintage ad for Etonic’s Eclipse running shoes from 1981. These running shoes featured Dr. Rob Roy McGregor' foot-cradle cushions and Etonic’s patented rear-foot lacing system°.

Ad info is below:

The Etonic reaction

Eclipse' Trainer

That Winning Feeling. That special satisfaction when you know you've done what you set out to do. Etonic knows the feeling. That's why Etonic designs sports footwear around the sports foot. Like the Etonic Eclipse® Trainer.

Remarkably light (men's 8.3 oz. in size 9, women's 7.2 oz. in size 7) and comfortable (featuring breathable oxi-mesh nylon). Our exclusive advanced generation Dr. Rob Roy McGregor' foot-cradle cushions your foot naturally. And our patented rear-foot lacing system° allows you to adjust your Eclipse Trainers for a better fit and extra support in the long run. The Eclipse Trainer from Etonic. Designed to give you that winning feeling, every step you take.

RW5-STAR
★★★★★
Runner’s World Magazine
Etonic. Winning never felt better.
Etonic Inc.. Brockton, MA 02403. A member of the Colgate Sports Group of Companies 'Patent Pending

Jaclar Sportables 1977 vintage sneakers ad

Here’s a vintage 1977 sneaker ad for Jaclar featuring their joggers, basketball shoe, basketball sneakers and sport shoe. Jaclar has been revived in recent years and you can check out their gear here.

Ad info is below:

TOP SECRET
The Sportables

THE BEST KEPT SECRET IN TOWN!

A Jaclar Guide to a Briefcase Full of Sportable Secrets!
THE JACLAR NYLON JOGGER, deceptively different from the competition, but the differences are cleverly hidden within for value and comfort.
THE JACLAR BREATHABLE NYLON JOGGER, laces faster and stays cooler for emergency situations and dangerous assignments.
THE JACLAR SUEDE-ON-SUEDE with a flair for the dramatic that brings you in from the cold.
THE JACLAR SUEDE BASKETBALL SHOE, guaranteed to make your counterpart think you're in as good shape as your feet look.
THE JACLAR LEATHER TENNIS SHOE, to let the people you serve know your on your toes.
THE JACLAR SPORT SHOE, to match your trenchcoat and create the perfect cover.

We can't keep our Sportables hidden any longer, the secret is out, so we're coming out in the open, and you're going to hear a lot about us from now on. We're going to give the people what they want, real value for their money - visible value. That's what Jaclar stands for - value for your customers, profits for you, and the in-stock delivery you've always wanted. Call us at our not-so-secret number (617) 344-1113; write us at Jaclar, P.O. Box 383, Stoughton, Massachusetts 02072.

jaclar
One of Life’s Leisure Pleasures!

New Balance Rated Number 1 220, 305, Trackster III and Supercomp 1977 vintage sneaker ad

Here’s an old school ad from 1977 for New Balance featuring their 220, 305, Trackster III and Supercomp model running shoes.

Ad info is below:

RATED NUMBER 1

Runner's World Magazine recently rated the New Balance 320 first among all training shoes on the market. In fact, New Balance placed three models in the top seven. That's because our running shoes keep you fit. Our unique width sizes fit virtually every foot and provide maximum lateral support. Our instep saddle adds longitudinal support and eliminates the need for constrictive lacing to the toe. Our flared heel adds solid stability, and our beveled midsole provides a more natural rolling motion, midsole to toe. And our soft, lined uppers and fully protective soles give all the comfort you need to enhance performance.

Even before Runner's World confirmed it, running experts were already calling our 320 "the best training shoe ever made.” Designed by runners for runners, the 320 has a wedge/midsole combination of thick Softee cushioning, a flared heel and molded plastic counter for maximum cushioning and great lateral stability, our super-protective Achilles tendon pad, and a leather-reinforced nylon upper to encase your foot in a nearly frictionless environment. It's the ultimate training shoe. Men and women, 3' AA to 1SEEE, in Royal blue with white trim or gold with blue trim.

220 Rated seventh by Runner's World. our 220 features a unique wedge incorporating two 18-Iron layers of Softee cushioning. The rounded heel provides maximum cushioning on heel strike, and the full midsole protects both the ball of the foot and the metatarsal head area. Maximum traction on all surfaces comes from our lightweight, extremely durable "octopus" sole. Men and women. 31/2AA to I5EEE. in Royal blue with while trim.

305 Rated third by Runners World is our tough but lightweight 305. It’s just as solidly put together and durable as the 320. but we've reduced the protective cushioning a bit to make the 305 light enough for racing too…. perfect fit and comfort features as the 320. same flared heel and Achilles tendon pad. Same heel-elevating Softee wedge and "sprint" sole for maximum traction. Our ideal combination shoe. the 305 works for training and competition both. Men and women. 31/2AA to 15 EEE. in Royal blue with yellow trim. (New sole and cosmetics available late spring.)

Trackster III The most protective of all training shoes, our Trackster has been a favorite more than a decade. Its molded Ripple sole absorbs up to … percent of road shock, while the unique foxing construction provides better lateral stability. Our Achilles tendon pad prevents strain and chafing it … another way, our foot-conforming soft suede upper Men and Women AAA to EEE, in Royal blue with white trim.

SuperComp Our hot new bright-colored SuperComp looks and performs better than ever. The soft, ultra-comfortable upper and exceptional light weight (under 7 ounces) combine with our unique width sizing to give you a glovelike perfect fit. Maximum performance is assured with out traction-enhancing -*brush" sore and solidly protective wedge/midsote combination and full cushioning under the ball of the foot. Our SuperComp is a feast for the eyes and a treat for your feet. Men and women. 31/4AA to 15EEE, in sunburst yellow, burnt orange and flare red (Available late spring )

NB
new balance athletic shoes usa

38-42 Everett Street Boston. Massachusetts 02134

Saucony Scat and Dove 1977 three stripe vintage sneaker ad

Nope, not adidas. In our last post we posted some 3 stripe vintage Sears the Winner II sneakers and today we're back with another 3 stripe pair of runners, this time from Saucony. This ad is from 1977 for their Scat and Dove model Women's running and track shoes. This original vintage Saucony print ad is available at our web store Rewind Running.

Ad info is below:

Ladies’ First.

SCAT women's track shoe, rated first by Runner's World in 1977.

DOVE women's training shoe, rated first by Runner's World in 1976.

Saucony Scat is the top-ranked women's spiked shoe because it's specifically designed for the woman runner. It's not just an adaptation of our popular men's Speedstar, or any other model in our full line of men's track shoes. The Scat's uppers are soft, well-padded blue nylon. The bottom, with a small heel lift, is suited for both sprints and distance running. Heel and ankle collars are well-padded for comfort. And the chevron-claw spike plate with seven receptacles is a Saucony exclusive. Dove, the top-ranked women's training shoe for 1976, has a flared heel and suction cup traction sole. The tongue and quarter are fully padded. The Dove's uppers are lightweight, soft, white nylon with color-coordinated blue trim. You know how important good shoes are for comfort and performance. So remember the name. Saucony. Top-ranked women's shoes for training and competition at a lower price than any ranked shoe, regardless of category.

We're out in front. And we're going to stay there.

saucony

SHOE MFG. CO., INC

A Subsidiary of Hyde Athletic Industries, Inc. 12 Peach St., Kutztown, PA 19530 (215) 683-8711

New Balance 420 1980 vintage sneaker ad

Here’s a vintage 1980 running shoe ad for the New Balance 420 which was a protective training shoe. This shoe featured the ‘Lunaris Pillow’ technology and Evazote foam to stabilize the ride.

Ad info is below:

THE NEW BALANCE 420 WAS DESIGNED TO PROTECT RUNNERS 6 DAYS OUT OF 7.

The New Balance 420 is the most protective training shoe we've ever made. And as every runner knows, training is 99% of running. So how come we're only recommending that you wear it 85% of the time?

TWO DIFFERENT GOALS.
TWO DIFFERENT SHOES.

Training is the means to two important ends: improved endurance ( strength and fitness) and improved performance (speed over distance). Obvious, right? And yet it seems we're the first running shoe company to recognize that the pursuit of these goals is best served by two different training shoes. We designed our remarkably lightweight 620 training flat for that one or two days of running a week when time is key: e.g., when you're doing speed work or running in a road race. It's for all the other days of the week that we developed our new 420.

On the 7th day, we recommend our highly regarded 620 training flat.

HOW THE 420 PROTECTS.

The natural position of the foot at rest and in motion is called the neutral plane. When you engage in motion outside this range, you not only waste energy, but invite injury. Isn't it odd, then, that in the guise of cushioning, some running shoes in effect encourage deviations beyond the neutral plane? Following orthopedic principles, we designed the 420 in such a way to keep your foot in the neutral plane throughout your gait cycle. Extended along the medial side of the arch, the 420's heel counter provides maximum rear-foot stability while allowing you your full range of motion. Our Extended Saddle' pro-vides support along the longitudinal arch and, together with our unique straight last construction, encourages an efficient straight-line running motion. Finally, our exciting new Lunaris Pillow, a pre-molded Evazote and memory-foam insert, serves to stabilize your foot in the neutral plane and helps to provide unprecedented shock absorption. Indeed, the 420 delivers up to an astonishing 70% shock attenuation experience. And given the structure of the human body, that's as good as you can get.

The neutral plane. Deviations outside of it waste energy and invite injury.

WE COULD RUN ON AND ON....

As you might have gathered, to fully describe all the features of the 420 would take more space than we have here. So we'll simpl3 conclude with the following observation: No other training shoe offers more protection. And that's a statement we'll stand behind seven days of the week. New Balance Athletic Shoe, Inc., Boston, MA 02134, U.S.A., which is where our shoes are made.

Women's sizes 4-10 (widths AA, B and D). Men's sizes 6-13 (widths B, D, EE and EEEE).

NEW BALANCE
WE'RE WITH YOU EVERY STEP OF THE WAY.

New Balance 420 1980 vintage sneaker ad @ The Deffest

Brooks Villanova 1978 vintage sneakers ad

Here’s an old 1978 vintage sneaker ad for Brooks Villanova men’s and women’s model running shoes from back in the day. This original vintage Brooks running print ad is available at our web store Rewind Running.

Ad info is below:

BROOKS
Villanova

Training Flats

Designed to give you comfort, style and value.

401 Villanova (Men's)
Runner's World has placed this model among its top choices for the past 2 years and it continues to be one of the most popular training flats in America today! Nylon upper with suede leather tip and counter pocket, full padded heel, terry cloth sock lining with support, 3 tier octopus sole flared and and wrapped, shock ab-sorbing crepe heel wedge.

402 Villanova (Men's)
Incorporates the exact features of the highly ranked 401 with a tan nylon and suede upper, dark brown trim and heel wedge.

214 Villanova (Women's)
Identical to the 210B except with tan nylon and suede uppers, chocolate brown trim and shock absorbing heel wedge in mocha.

210B Villanova (Women's)
Stylish, comfortable, a great value plus excellent ratings by Runner's World. Nylon and suede upper, full padded heel, terry cloth sock lining with arch support, shock absorbing crepe heel wedge with flared and wrapped outsole. Considered one of the best values available.

It's how you rate our shoes that counts...thanks for choosing Brooks.

BROOKS
SHOE MANUFACTURING COMPANY, INC. HANOVER, PA. 17331

Bob Wolf 1978-79 Sports Casuals vintage sneakers

We’re back with one more page out of the vintage Bob Wolf 1978-79 catalog. These 4 stripe sneakers have that caramel tobacco color that was popular in the late 70s and early 80s.

Catalog info is below:

SPORTS CASUALS
Bob Wolf's sport casual shoes are for kicking back and enjoying life. The relaxed look of suede goes with the relaxed fed of the pillow tongue, padded ankle collar and terry cloth inner sole. Thick gum rubber soles with rounded heel sections give long and comfortable wear.

SUPER PRO® SPORTS CASUAL SHOES
AP-904, brown suede with chocolate trim, AP-906, blue suede with white trim. Sizes. Boys 2 1/2-6, Men's 6 1/2-12, 13, 14. AP-908, maroon suede with white trim. Sizes: Men's 616-12, 13, 14.

CLEATED-MULTI SPORT Coaches and pbyers alike will appreciate these light weight shoes designed specifically for field sports. The cleated Super Pro® XL!. has all the benefits of the Xl!"^ running shoe coupled with hard rubber cleats. All XLs have padded ankle collars, pillow tongues and tricot linings. Super Pro® XL, SXL-494, black nylon and leather with yellow trim. Sizes: Boys 2 1/2-6, Men's 6 1/2-12, 13, 14. SC-409, black vinyl with white trim and hard rubber cleats. Sizes: Youth's 11-2 Boys 21h-6, Men's 61/2-12

*available for spring delivery

Bob Wolf 1978-79 Sports Casuals vintage sneakers @ The Deffest

Saucony Bullet and Pacesetter 1978 vintage racing shoes

Here’s an old school ad for Saucony and the second vintage Saucony ad we’ve posted featuring Olympic medalist Edwin Roberts, the other one is here. The Pacesetters have the Tufcrepe soles and both pairs were made in the U.S.A. This original vintage Saucony print ad is available at our web store Rewind Running.

Ad info is below:

Bullet (Model No. 8832) .. blue with gold trim, and a tough Gumtred sole in basketweave design. Features padded quarter and Achilles tendon protector. and weighs a feather-light five ounces.

"Saucony's two new track shoes look great, feel great and weigh practically nothing."
-Edwin Roberts, Olympic Medalist and Track Coach at Temple University

Introducing two topflight additions to the Saucony line of racing shoes—Bullet for sprint events, and Pacesetter for the distances.

Both have nylon oxford uppers with suede trim ... one-piece seamless toe construction . . . and versatile 7-position nylon tap with interchangeable spike positions. Saucony offers a full line of racing shoes and training flats for men and women. Edwin Roberts calls these two new Saucony shoes, "the best available for runners at every level of competition. They are attractive, comfortable, durable, and very light in weight. And they are reasonably priced! After all, why should you pay $40 for a shoe because some celebrity got his for nothing?"

Pacesetter (Model No. 8834) ... gold with blue trim, and an extremely high-abrasion Tufcrepe. sole in Caprice design. The sole is flared and rolled, and the heel wedge assures maximum shock absorption. Pacesetter's sock liner is 2-way-stretch nylon on rubber.

saucony
SHOE MFG. Co. INC
A Subsidiary of Hyde Athletic Industries. Inc 12 Peach St . Kutztown. PA 19530 (215) 683-8711

All Saucony shoes are made in the U.S.A.

Osaga Montreal Invitational Marathon and World Cup II 1980 vintage ad

Here’s a 1980 vintage ad for Osaga who was burnishing their credentials as the official shoes of the Montreal Invitational Marathon and supplier to the World Cup II.

UPDATE: Osaga 2.0 for the Human Race! In 2025, the brand’s next chapter begins. The grandchildren of Osaga’s original owners have brought back legendary runners like the KT-26 and Moscow 80 - built with the same care as the originals.

🏃‍♂️ Shop Osaga’s retro sneakers here

Affiliate Disclosure: If you buy Osaga shoes through the link above, we may receive a small commission at no extra cost to you. Your support helps us continue researching and sharing the history of iconic running shoes like the KT-26.

Ad info is below:

OSAGA
The Official Shoe of the Montreal Invitational Marathon.

OSAGA
Official supplier to World Cup II, Montreal.

OSAGA
For The Human race

For more information contact: Corporate Headquarters OSAGA, Incorporated, 2468 West 11th Avenue, Eugene, Oregon 97402„ Phone (503) 484-1344

Eastern Distr. Osaga East 444 N. 4th Street Philadelphia, PA 19123 (215) 627-2200

Canadian Distr. Nielsen Distributors 1000 Parker St. Vancouver, B.C. (604) 253-5221

Australian Distr. Dunlop Footwear P.O. Box 268 Bankstown, Australia 2200

Osaga Montreal Invitational Marathon and World Cup II 1980 vintage ad

Etonic Bonne Bell 10K vintage running shoes ad from 1979. Ten-O-Six your face.

This ad is one of the more unusual 1970’s collabs we’ve seen - this time between Etonic and Bonne Bell for their Ten-O-Six lotion….

Ad info is below:

The Dynamic Duo.

Bonne Bell 10K Running Shoe by Etonic.

Exercise your body. Ten-O-Six your face.

If you think running does great things for your skin, add Ten-O-Six Lotion to your daily habit and get ready for a beautiful surprise. Ten-O-Six is the antiseptic deep pore cleanser that tones, firms, conditions, sloughs, revs up circulation and revitalizes your skin. Twice a day, every day. Ten-O-Six Lotion. Ok? Notice the shoe on this page? It's the Bonne Bell 10K Running Shoe. Made by Etonic, it combines beauty, function and comfort. Stick with us, we'll keep you lookin' good all the way. BONNE BELL Lakewood, Ohio 44107

Etonic Bonne Bell 10K 1970s vintage sneaker ad @ The Deffest

Nike 1978 ASP US Customs Tariff Fight Vintage Ad

The rarest Nike sneakers ever, The Nike ‘One Line’ shoes, are up for auction right now at Heritage Auctions so in the spirit of the auction we’re posting this related 1978 vintage ad by Nike. In this ad Nike asks the consumer to help them fight the tariff law by writing to them that they will pass along to Customs and Congress. In an interesting twist Nike aligns themselves with both Tiger and adidas brands in this ad.

Special thanks to friend of the blog Bob Smith for tipping us off to this ad.

Ad info is below:

HELP US GET THE U.S. GOVERNMENT'S BIG FINGERS OUT OF THE RUNNER'S POCKET.

We make good shoes. We like to sell them at a fair price.

But right now bureaucrats in U.S. Customs are making that very hard to do. They're using a 1931 tariff regulation to artificially increase the price you pay for running shoes.

This Depression-era regulation was intended to protect American shoe manufacturers against foreign companies flooding this country with imported canvas sneakers valued at 12￠per pair.

Quite a few things have changed since 1931. Fortunately, running shoes have. Unfortunately, this tariff regulation hasn't. And it's pulling money right out of your pocket.

We suffer, our retailers suffer, and worse yet, you suffer.

Wall Street lawyers and Washington lobbyists working on behalf of Converse and Uniroyal are pushing for these higher tariffs and pushing hard.

It's unfair that political pressure and lobbying can be used to force higher prices for high quality running shoes like NIKE, Tiger and Midas.

And if you don't believe there's pressure being put on Customs, we want you to hear what a Customs import specialist said to our president "If you weren't so - - - - - - - stupid, you'd know that this country is run by pressure groups. I'm under pressure and about to lose my job. Of course, if one side makes no noise and the other is applying all that pressure, we have got to go with the side that makes the noise—otherwise my head will roll'

We don't mind paying fair duties to protect American workers. After all, we are an American company. Our home office is here in Oregon and we have factories in Maine and New Hampshire.

What we do mind are arbitrary price increases that make runners pay more for good shoes.

So we're asking for your help. Write us a letter if you think this tariff regulation should be changed. We'll pass it along to Customs and Congress.

We're still a small outfit And we know a lot more about making good running shoes than we do about political pressure.

So let the Government listen to you. That should be why they are there.

NIKE
8285 SW Nimbus Avenue, Suite 115, Beaverton, Oregon 97005.