Tred2 1978 vintage sneaker ad for the Zephyr model running shoes

Today we’ve got a 1978 vintage sneaker ad from Starting Line Sports for Tred2’s Zephyr model runners. Tred 2 started out as a brand that resoled shoes in San Jose, CA before eventually starting up their own brand. If you want to learn more about their history you can see some other old ads Tred 2 advertisements here.

Ad info is below:

ZEPHYR by TRED2

An exciting new training shoe steams into the running shoe market from Tred-2, long famous for its quality tennis shoes. The Zephyr puts you on the right track with a revolutionary honeycomb-based sole that combines with waffles to reduce the instability found with most waffled soles. Durability is increased since the honeycomb foundation provides new gripping edges and wearing surface as the waffles wear away. Its sleek, seamless upper is virtually blisterproof. Blue nylon with blue trim in men's sizes 6-12 & 13. White nylon with blue trim in women's sizes 4-10. $29.95

STARTING LINE SPORTS P.O. Box 8, Mt. View, CA 94042.

Tred2 1978 vintage sneaker ad for the Zephyr model running shoes @ The Deffest

Saucony Hornet 1978 vintage sneaker ad by athletic attic

Here’s a cool old 1978 vintage sneaker ad for the Saucony Hornet model running shoes. This original vintage Saucony Hornet sneaker print ad is available at our web store RewindRunning.com.

Ad info is below:

Ms. Hornet

Hornet

The ‘Attic is full of Hornets.

Athletic Attic stores are loaded with Hornets these days. These top ranked shoes from Saucony were rated #1 for rearfoot impact absorption by Runner's World Magazine — and given a 5-Star rating. We recommend them highly, and a closer look at a Hornet will tell you why:
The added tongue and quarter, thick midsole wedge and herringbone outsole design combine to create a highly comfortable durable training flat.
The Ms. Hornet provides the same kind of outstanding performance for the female runner, and both men's and women's models are available in a wide variety of sizes. But our favorite Hornet feature is the very affordable price. It really takes the sting out of buying a top-rated running shoe! Visit your nearest Athletic Attic today. Things are buzzing!

saucony

Athletic Attic

Puma Week 1983 vintage sneaker ad featuring the Intimidator, Soft Rider, Puma Court, and Game Cat

Here’s an old school Sears advertisement from 1983 for Puma Week. the models in this ad are the Puma Intimidator, Soft Rider, Puma Court, and Game Cat.

Ad info is below:

PUMA IS MAKING TRACKS AT SEARS.
Jump to it and NOW SAVE $3-$7. save on all our Puma shoes! During Puma Week at Sears you can save on a wide variety of styles, colors and sizes for the whole family. Run, jump, jog, even walk...but don't stop until you get to Sears Shoe Department for our big Puma Sale May 22-May 28.
Available in most larger Sears retail stores. Prices and dates apply only to the Continental United States except Alaska. Sears, Roebuck and Co., 1983

PUMA

YOU'RE IN FOR A CHANGE AT Sears

1975 retro running shoes survey featuring adidas, puma, tiger, nike and new balance

Here’s a vintage running shoe write up of surveys from 1975 featuring various old school sneakers. The running shoe models in the pages below are the adidas SL 72 / SL76, Puma 9190, Asics / Onitsuka Tiger Jayhawk, Nike Boston 73 and Nike Roadrunner as well as the New Balance Interval.

The Tiger Pinto model that is referred to a couple of times below is featured on the cover of the 1977 book The Complete Book of Running by James Fixx which you can see at the amazon affiliate link here.

Page info is below:

1. Adidas SL 72 / SL76

It’s hard to attack success, and the SLs arc nothing if not successful. The runners we surveyed chose them twice as often as the nearest competitor among training shoes. (While not designed as a racing flat, the SLs still are third there in popularity.) And they rank first in overall quality, as determined in the preceding section. The well-elevated, round., well-supported heel is a popular Adidas innovation. The front of the shoe still gives some runners problems, however. They complain of cramped toes in that area (a familiar complaint about all Adidas, incidentally) and of inadequate padding underneath. We've lumped the two models-72 and 76—together here because the differences are in appearance only.
Shoe: Model Nos. 3470 (SL-72) and 3473 (SL-76). Introduced in 1970 (SL-72) and 1974 (SL-76). Available in 3.-15 (one width). Single size-nine shoe weighs 10, our. Suggested October 1975 price $29.95.
Upper: Nylon. Blue with white trim (SL-72), Green/yellow (SL-76). Rigid heel counter. Padded upper rim with extra-high achilles pad. Removable arch cushion.
Use: Worn by 16.1% of surveyed runners for training, 14,5% for racing. Drop rate (users divided by quitters) 22%.
Sole: Two layers, outer 1/4th inch, inner 1/8th inch. Good sole flexibility. Flat shank. Heel lift 7/16ths inch. Rounded at heel.

2. Puma 9190

Puma, Adidas' sometimes bitter competitor in track and field shoes, hadn't made a serious bid in the road market until fairly recently. Then Puma released the 9190—an answer to the SL-72. Though the 9190 is only half as popular among the runners we surveyed, it matches its rival point for point in all other respects. We rate it a close second in overall quality. Shoe: Model No. 9190. Introduced in 1970. Available in men's sizes 3-14 (one width). Single size-nine shoe weighs II ounces. Suggested October 1975 price about $28.

Upper: Nylon. Blue with white trim, red/white, gold/black. Rigid heel counter. Padded upper rim with extra-high achilles pad. Removable arch cushion.
Sole: Two layers, outer 1/4th inch, inner 1/8th Good flexibility at ball of foot. Flat shank. Heel lift 1/2 inch. Rounded at heel.
Use: Worn by 7.8% of surveyed runners for training. Drop rate (users divided by quitters) 15%.

3. Tiger Jayhawk

By our figuring, the Jayhawk is the leader in racing flats. It trails its older brother, the Tiger Pinto, by miles in popularity. But the Jayhawk measures up better in all other categories except price ($5 more) and weight (an ounce heavier per shoe). The extra dollars and ounces give a heel counter, a supported arch and three layers of rubber under the forefoot. A recurring complaint about Jayhawk is that the top rim “bites in” at the heel.
Shoe: Model No. G-5. Introduced in 1974. Available in men's sizes 4-13 (one width). Single size-nine shoe weighs eight ounces. Suggested October 1975 price $21.95.
Upper: Nylon. Gold with blue trim. Rigid heel counter. Removable arch cushion.
Sole: Three layers, outer 1/8th inch, middle 1/16th inch, inner I /8th inch. Good flexibility at ball of foot. Flat shank. Heel lift 3/8ths inch. Rounded at heel.
Use: Worn by 6.7%of surveyed runners for racing, 1.0% for training. Drop rate (users divided by quitters) 13%.

4. Nike Boston '73

The racers love it. Only one other shoe, the Tiger Pinto, has of them in it among the runners we surveyed. We rate Boston much higher than the Pinto, largely because it has better arch support inside (built-in pad) and outside (flat shank). But we place it slightly behind the similar Tiger Jayhawk because the Boston lacks a solid heel counter and its sole material is a bit less durable. The Boston, like all Nikes, comes with a Spenco insole as standard equipment.
Shoe: Model No. 2420. Available in men's sizes 3.13 (one width). Single size-nine shoe weighs eight ounces. Suggested October 1975 price $21.95.
Upper: Nylon. Blue with white and gray trim. Minimal heel counter. Built-in arch support.
Sole: Two layers, both 1/8th inch. Good flexibility at ball of foot. Flat shank. Heel lift 3/8ths inch. Rounded at heel.
Use: Worn by 16.2% of surveyed runners for racing, 1.7% for training. Drop rate (users divided by quitters) 14%.

5. N.B. Interval 3:05

After more than a decade of relying on its old standby, the ripple sole, New Balance has switched to a more standard one—the so-called "SL" with the thick heel wedge and rounded back. And the venerable New England company has joined the swing to nylon with this new all-purpose shoe (it previously had only a racing model). The Interval looks promising enough to rate fifth in our analysis. Variable width is a big plus, as is the "flared" heel (wider at the ground than ; tithe heel counter. A minus is the "lip" around the rim which tates some people's heels.

Shoe: Introduced in 1975. Available in men's sizes 31/2AA to 15EEEE. Single size-nine shoe weighs 9'/2 ounces. Suggested October 1975 price $23.95.
Upper: Nylon. Blue with white and blue trim. Rigid heel counter. Padded upper rim. Removable arch cushion.
Sole: Two layers, outer 1/4th inch, inner 1/8th inch. Good flexibility at ball of foot. Flat shank. Heel lift 3/8ths inch. Rounded at heel.
Use: All-purpose shoe. Issued too late to be surveyed.

6. Nike Road Runner

This one has exciting possibilities. The newly-released Road Runner stands out in nearly every category of our analysis: price (less than $20), sole make up (comparable to the Cortezes), light weight (just 8 1/2 ounces), etc. It remains to be tested by large numbers of runners. Their verdict is the critical one. But our guess is that it will at least be maintaining the number six rating a year from now. One drawback, however, be a sole which feels relatively harder than most Nikes.
Shoe: Introduced in 1975. Available in men's sizes 3-13 (one width). Single size-nine shoe weighs 8 1/2 ounces. Suggested October 1975 price $19.95.
Upper: Nylon. Green with blue and yellow trim. Rigid heel counter. Extra-high achilles pad. Removable arch cushion.
Sole: Two layers, outer 1/4th inch, inner 3/8ths inch. Fair flexibility at ball of foot. Flat shank. Heel lift 7/16th inch. Rounded at heel.
Use: All-purpose shoe. Issued too late to be surveyed.

1975 retro running shoe models featuring adidas, Puma, Tiger, Nike and New Balance

1975 retro running shoe models featuring adidas, Puma, Tiger, Nike and New Balance

New Balance Interval and Nike Roadrunner vintage running shoe models.

New Balance Interval and Nike Roadrunner vintage running shoe models.

Asics Onitsuka Tiger 1978 vintage sneaker ad featuring the Montreal II, Corsair, Jayhawk and Enduro

Here’s a 1978 retro running shoe ad for the Asics Tiger model sneakers. This ad was put out by The Athlete’s Foot and features the Montreal II, Corsair, Jayhawk and Enduro models.

Ad info is below:

SOFT LANDINGS EVERY STEP AND STRIDE OF THE WAY

Montreal II T-35 nylon uppers
Corsair T-24 leather uppers
Jayhawk G-5 nylon
Enduro T-36 nylon mesh

TIGER SHOES AT THE ATHLETE’S FOOT STORES
Flexible. Lightweight. Well-cushioned to absorb impact with your every step and stride. Let the experienced specialists at THE ATHLETE'S FOOT put you into the right Tiger shoes for YOUR kind of running. Grass or path. Track or tough terrain. One mile. Three miles. Twenty-six miles. No one knows the athlete's foot like THE ATHLETE'S FOOT stores. Great color selection for men and women. Great price selection.
Available only at participating stores.

No one knows the athlete's foot like

The Athlete's Foot

Asics Onitsuka Tiger 1978 vintage sneaker ad Montreal II, Corsair, Jayhawk and Enduro @ The Deffest

Various vintage running shoe and retro sneaker models from 1981

This old scan is from 1981 and has some well worn distress. It looks like it survived The Great Flood. Below we have retro sneaker models from:

Pro Wings
Pro-Specs - Marathons
Brooks
Nike
Converse
Asics Tiger
Autry - Concorde
Puma - Fast Rider
adidas

Various retro vintage sneaker and running shoe models from 1981 @ The Deffest


Runner's World Top-Rated Running Shoes for 1980

This is the Runner’s World magazine buyer’s guide featuring their top rated runners in 1980. It’s interesting that only two Nike shoes are featured and that Jox Roadhandlers made the cut but Asics / Onitsuka Tiger, Converse and Etonic didn’t.

Page info is below:

5-STAR SHOES AT A GLANCE
⋆⋆⋆⋆⋆
Runner's World Top-Rated Running Shoes for 1980

ADIDAS LADY MARATHON 80 WOMEN'S RACING FLAT

ADIDAS LADY MARATHON TRAINER WOMEN'S TRAINING FLAT

ADIDAS LADY TRX TRAINER WOMEN'S TRAINING FLAT

ADIDAS MARATHON 80 MEN'S RACING FLAT

ADIDAS MARATHON TRAINER MEN'S TRAINING FLAT

ADIDAS TRX TRAINER MEN'S TRAINING FLAT

AUTRY CONCORDE MEN'S TRAINING FLAT

BROOKS HUGGER GT MEN'S TRAINING FLAT

BROOKS LADY SUPER VILLANOVA WOMEN'S TRAINING FLAT

BROOKS LADY VANTAGE WOMEN'S TRAINING FLAT

BROOKS RT-1 MEN'S RACING FLAT

BROOKS SUPER VILLANOVA MEN'S TRAINING FLAT

BROOKS VANTAGE MEN'S TRAINING FLAT

BROOKS VANTAGE SUPREME MEN'S TRAINING FLAT

NIKE DAYBREAK MEN'S TRAINING FLAT

NIKE WOMEN'S LIBERATOR WOMEN'S TRAINING FLAT

NEW BALANCE 620 MEN'S TRAINING

OSAGA KT-26 FLAT MEN'S TRAINING FLAT

PUMA FAST RIDER MEN'S TRAINING FLAT

PUMA LITE RIDER MEN'S TRAINING FLAT

PUMA TRACK RIDER MEN'S RACING FLAT

REEBOK AZTEC MEN'S TRAINING FLAT

REEBOK AZTEC PRINCESS WOMEN'S TRAINING FLAT

REEBOK 10K MEN'S RACING FLAT

SAUCONY MS SILVER STREAK WOMEN'S RACING

SAUCONY MS TRAINER 1980 FLAT WOMEN'S TRAINING FLAT

SAUCONY SILVER STREAK MEN'S RACING FLAT

SAUCONY TRAINER 1980 MEN'S TRAINING FLAT

SPECS INNSBRUCK MEN'S TRAINING FLAT

THOM McAN WOMEN'S ROADHANDLER WOMEN'S TRAINING FLAT

Runner's World Top-Rated Running Shoes for 1980 retro sneakers @ The Deffest

Mitre Moscow 1977 vintage sneaker ad featuring Olympic Gold medalist Melvin Pender

Here’s a 1977 vintage ad for the Mitre Moscow running shoes featuring Olympic Gold medalist Melvin Pender. This original vintage Mitre print ad is available at our web store RewindRunning.com.

Ad info is below:

mitre
Worth its weight in gold.

Olympic gold medal winner Mel Pender is helping Mitre make tracks. Mel values fast starts. He has been rated fastest in the world out of the blocks.

Mitre has a head start in track with the recent acquisition of Kingswell Sports Company. We start with quality Kingswell manufacturing, add innovative ideas and the result is the new Mitre Moscow.

The Moscow is great looking and feeling. Its distinctive red suede and white nylon are super soft, yet the price is right. The Moscow has sole flexibility, plus strong support in the heel and shank, and is so light it's meant to move.

Mitre's on the move, too. The soccer world knows our top reputation. And our sports involvement is expanding. We believe, like Mel, that with quality equipment and encouragement a lot of you are potential gold medal winners. Ask your dealer for the Moscow and other Mitre products. And write us for a free copy of "It's Never Too Late," Mel's personal account of winning the gold at the age of 31 (quantities available to coaches). Mitre Sports, inc., 3042 Miller Road, Lithonia, Georgia 30058.

Mitre is 160 years old, but running faster than ever. Run for the gold and the Mitre Moscow

Saucony Hornet and Ms Hornet 1979 vintage sneaker ad

We saw that Saucony recently put out a new Hornet model retro runner. Here’s a 1979 advertisement for the original Hornet and Ms. Hornet runners.

Ad info is below:

To run right...run light
Try the Saucony Hornet or Ms. Hornet at The Athlete's Foot stores.

RW5 - Star *****
1979
Runner’s World Magazine

The Hornet has exceptional lightweight nylon uppers, thick midsole-wedge with a herringbone outsole design, and comes in widths. Rated No. 1 for rear foot impact absorption. The Ms. Hornet has a unique hinged-insole strip for flexibility, and features a seamless toe construction. At participating THE ATHLETE'S FOOT stores. No one knows the athlete's foot like The Athlete’s Foot.


Osaga 1979 Feather and Caliente vintage sneaker ad

Here’s an old school ad for the 1979 Osaga Feather and Caliente models. Osaga was an early regional rival of Nike in Oregon and there is a longer history on Osaga running shoes here.

UPDATE: Osaga is Back in the Race! The cult classic sneaker brand from Eugene, Oregon, has returned. The KT-26, Moscow 80, and other classics from the ’70s and ’80s are back on the track—and on your feet.

✅ Shop Osaga retro runners here

Affiliate Disclosure: If you buy Osaga shoes through the link above, we may receive a small commission at no extra cost to you. Your support helps us continue researching and sharing the history of iconic running shoes like the KT-26 and Moscow 80.

Ad info is below:

we just improved two great shoes… three ways

At Osaga we're never satisfied. As excited as we are about the Runner's World four-star rating of the Caliente and Feather, we knew we could do even better and we have. The Caliente for men and the Feather for women . . . running stronger. Check out these great improvements . . . but, remember, you'll have to feel them because they can't be seen. Improved flexibility . . . revised midsole construction for foot movement and superior cushioning qualities. Stronger heel counter . . . improved support to offset ankle pronation. Lighter ... significant reduction in overall weight.

Osaga
FOR THE HUMAN RACE

For more information, please contact our corporate headquarters, Osaga, Incorporated
2468 West 11th Avenue, Eugene, OR 97402 (503) 484-1344
Eastern distributor: Osaga East 444 North 4th Street, Philadelphia, PA 19123 (215 ) 627-7000
Canadian distributor: Nielsen Distributors P.O. Box 94340, Richmond, B.C. VGY-2A8, (604 ) 873-4638

Osaga 1979 Feather and Caliente vintage sneaker ad

Adidas Falcon 1970s vintage sneaker ad

Here’s an old 1977 vintage sneaker ad from adidas for the Falcon model sneaks. These sneakers featured Cangoran which was a synthetic leather-like material intended to replace Kangaroo leather. This original vintage adidas print ad is available at our web store RewindRunning.com.

Ad info is below:

Cangoran- one less worry for 20 million Kangaroos.

Kangaroos tended to avoid shoe factories in the past. 'They knew that until recently Kangaroo leather was favored, particularly for athletic footwear. But now an entirely synthetic leather-like material has been developed: — Cangoran. A material that is preferred by leading athletes due to its remarkable properties. For our bouncing friends, a healthy turn of events

The Falcon. a revolutionary road runner from adidas. is just one of the high performance shoes made from Cangoran, providing the following distinct advantages: —
• Highly absorbent and breathes well. Foot keeps cool and dry.
• Forms to foot in no time and remains soft and flexible.
• Very light — and yet surprisingly hardwearing.
• Actifresh treatment of Cangoran' safeguards against odor and foot infection or re-infection.
To spot adidas Cangoran - shoes look for the happy Kangaroos.

For more information contact your local dealer.

adidas

Puma Fast Rider, Track Rider and Lite Rider II vintage sneaker ad from 1981

Here’s an old school 1981 vintage ad for the Puma Fast Rider, Track Rider and Lite Rider II vintage running shoes. 40 years later and they are still awesome as hell. This original vintage Puma print ad is available at our web store RewindRunning.com.

Ad info is below:

PUMA. 5-STAR QUALITY
TWO YEARS RUNNING.

Fast Rider trainer. Track Rider and Lite Rider II racers. We selected these three shoes to carry Puma's legendary Olympic excellence into the highly competitive area of road running. Now, their five star ratings* for two straight years have confirmed our own tests. Did you expect anything less? As we say on the box--Puma is quality. We stand on it.

*Runnels World 1980 and 1981 running shoe surveys

PUMA

KangaROOS K-1 vintage sneaker ad from 1983

Here’s a great old 1983 vintage sneaker ad for KangaROOS K-1 sneaker model featuring the biomechanical "K-Frame" construction, new LMF Platform for shock absorption, and a lot of other features. This original vintage ‘ROOS advertisement is available the the Rewind Running web store.

Ad info is below:

INTRODUCING THE K-1

KangaROOS' new K-1 features revolutionary K-FRAME.

KANGAROOS' advanced biomechanical "K-Frame" construction assists in the proper alignment and balance of all segments of the foot. You'll realize new rear foot control, improved foot balance. less strain on the lower limbs and maximum performance efficiency. The -K-1" features KangaROOS' new LMF Platform for shock absorption and lateral stabilization. The heel counter is leather-reinforced and protected by a padded cushion bolster for comfort and in-line thrust. Additional shock absorption is provided by G-Force corridors under the forefoot. The "K-1" also includes 360-degree nite-lite reflective protection and these other exciting features:
• Combination power' slip-lasted construction.
• Removable cushion insole for maximum flexibility and comfort.
• Combination last.
• Advanced design sole tread featuring durable rubber strike area for extra wear.
• Patented Comfort Zone
• Dual variable lacing.
Limited availability. For serious runners only.

World's Only Shoes With Pockets

KangaROOS

KangaROOS K-1 vintage sneaker ad from 1983 @ The Deffest

Pro-Keds 1983 vintage sneakers ad featuring the Royal Court, Raceway II, Field King and Sky Hawk

Here’s a 1983 ad for Pro-Keds featuring their lineup of tennis, running golf and basketball shoes at the time.

Ad info is below:

SPORTS MEDICINE.

Performance shoes should do more than just look good and feel great. They should also protect you from injuries. And we build all our shoes to meet that requirement. Like our Royal Court tennis shoe, Raceway II running shoe, Field King turf shoe and our Sky Hawk basketball shoe. .....__

PRO-KEDS. WE COME TO PLAY.
1983 Keds Corporation. Division of Stride Rite Corporation (800-428-6575)

Vintage Nike Pegasus ad from 1982

Here’s a great old ad for the Nike Pegasus from 1982 featuring the Nike Air-Wedge, Waffle Center-of-Pressure outsole and more cutting edge 80s technology.

Ad info is below:

NEVER WILL SO MANY OWN SO MUCH FOR SO LITTLE.

It was one of those victories that, frankly, took us by surprise. All we were after was an Air shoe with a slightly more down-to-earth price tag. The more runners who experience Air, we reasoned, the fewer will settle for anything less. That was the theory. Pegasus. That was the name. Then our R&D department proceeded to run amuck. First, they incorporated the Nike Air-Wedge. That was fine. Because it gives the kind of long-lasting cushion you just can't find in any other shoe. But then they started looking around for other innovations from some of our more specialized models. Next thing we knew, the Pegasus was sporting the Waffle Center-of-Pressure outsole. For even more cushion. And greater stability. It also made the Pegasus great for running over any number of different surfaces. From grass to asphalt, to gravel and mud. Then, they flared the heel for a touch more stability. Notched the suede at the first metatarsal for flexibility. And even went to a lighter EVA formulation in the midsole. As a result, the Pegasus is not only a great training shoe, but at roughly 10 ounces in a size 9, it's more than light enough to race in. We were stunned. And we told them—this is just too much technology, too much versatility. The Pegasus is simply more shoe than we bargained for. Then they reminded us. That's what a bargain is all about.

NIKE
Beaverton, Oregon

Kinney NBA 1970s 4 stripe vintage sneakers

Here’s a retro sneaker ad from the 1970s for Kinney’s partnership with the National Basketball Association line of sneakers featuring 4 adidas style stripes.. Kinney’s NBA line of sneakers were known for knocking off bigger brands, like adidas’ SL72 & 76 model runners, and also infamously featured an upside down Nike style swoosh. We posted a pair of those for sale here.


The strangest part about this advertisement is that the Kinney sponsor in this ad appears to be wearing PONY shoes.

Kinney NBA ad detail @ The Deffest

Similar to the logo to these PONY shoes….

Image credit to pony.com

Image credit to pony.com

Ad info is below:

PRESENTING THE WINNING TEAM KINNEY NBA'S!

Pick a winner! Pick a pair of Kinney NBA's! For every sport: running, tennis, baseball, basketball, soccer. And for every member of the family. Kinney NBA's are everything the high-priced athletic shoes are. Without the high price. Kinney NBA's offer full arch support, reinforced stress points, wrap-around heel and toe protection, padded tongue and heel. Join the winning team. Come! Win with us!

Kinney
The Great American Shoe Store®

Kinney NBA 1970s 4 stripe vintage sneakers @ The Deffest

Vintage Puma Easy Rider 1981 sneaker ad

Here’s an old school vintage ad for the 1981 Puma Easy Rider model running shoes. In this ad Puma takes you through the importance of the shoe last construction. This original vintage Puma Easy Rider sneaker print ad is available at our web store Rewind Running.

Ad info is below:

ARE RUNNING INJURIES NECESSARY?

Nobody has to tell a serious runner that his feet and legs (and hips and back) take a beating. Nobody has to tell him or her that ifs important to have good shoes. But PUMA thinks it's time someone told the serious runner about an elemental and crucial step in the building of running shoes that running shoe companies have been hesitant to discuss.

Running's Best Kept Secret: The Last. Every shoe starts with the last. It's also called a mold. But it would be better to think of it as the blueprint for the shoe, because every-thing that comes after depends on how it is designed. The stress points peculiar to a running shoe. as opposed to a tennis shoe or basketball shoe, are built into the last.

If The Last Is Important, Why Is It Neglected? Far, far away in the Far East many of the top running shoes are made in the same factory, side by side, with a standard last. A last, by the way, that is not specifically designed for a running shoe. Why would they do such a thing, you might ask.

It Takes A Lot To Build A Last. It took PUMA thousands of feet of film showing what happens to every part of the foot in training and racing situations. It took PUMA hundreds of exact-dimension measurements of hundreds of runners' feet. When we were finally ready to build our running lasts, we knew exactly where the stress points were for training and racing, and we knew the dimensions and proportions of the feet we were making shoes for. Then we made five different lasts. Four for running, and one for racing. (They are considered so valuable, by the way, that only a few people know where they are kept.)

Only A Running Last Can Give Running Support And Running Fit. PUMA lasts were designed according to the unique stresses of long distance running and racing, and according to true averages of foot dimensions. Our lasts tell us exactly where the uppers should give support. We know exactly where there should be lateral and medial stability, and where there should be flexibility. The differences in our lasts and others may, in some cases, seem subtle. But when one is talking about 35 or more miles of running a week, these differences are magnified many times. Almost every serious runner is familiar with the slight nag that becomes a chronic injury.

A PUMA Running Last Bends Where The Running Foot Bends. Here you see a simple demonstration you can verify for your-self. A running foot bends precisely at the ball of the foot, at a precise angle! Press any PUMA between your hands as shown, and it will bend at precisely the same place, and at the same degree of angle. Now press another running shoe and see what you get.

PUMA Is One Of Only Two Companies That Absolutely Controls How Its Shoes Are Made. PUMA and one other company try to use factories that make shoes for them alone. As we mentioned before, many running shoes start out in one factory in the Far East. We're willing to pay to see that our design specs are carried out exactly; and to keep a tight rein on quality control via our own PUMA inspectors.

PUMA Believes Running Injuries Can Be Prevented. Dr. Donald Riggs is PUMAS Chief Technical Consultant in the USA. When he was the distance running coach at San Jose State, he never had a shoe-related injury. He attributes this to thoughtful conditioning of his athletes, and to PUMA running shoes, which were the only running shoe worn at San Jose State. There is a wealth of information today on how to condition oneself properly, and run so as to prevent injuries. And we know there is at least one shoe that is thoughtfully designed, down to the fast detail, so as to prevent injuries. Injuries don't have to happen. Let's all pass the word.

PUMA