adidas Formula One 1978 vintage sneaker ad

We’re back to old school runner ads today with this 1978 vintage adidas Formula 1 print ad. This is one of our favorite adidas sneaker models from back in the day. If you’re interested in buying them now we have posted them over on our updated Top 10 Retro Runners list.

Ad info is below:

Road Test: Formula I

PERFORMANCE: A
Special traction profile makes this shoe highly responsive. Extended sole and racing spoiler stores up touch-down energy and throws leg into longer stride at lift­-off. Time-saving ghilly lacing makes for quicker starts.

SAFETY: A
Special arrangement of profile eliminates lateral slip – the main cause of knee injuries. Combined effect of carefully determined width of heel, extended sole area and grooved wedge reduces heel impact by 25%. Full padding and heel counter built in as standard.

SUSPENSION: A

Excellent shock absorption on any road surface. All-round grooving of wedge provides a smooth, yet positive ride.

ROAD HOLDING: A

Perfect stability achieved through flared heel and thick wedge. Special sole profile (developed in collaboration with the Automobile Industry) holds the road and ensures perfect traction.

AIR CONDITIONING: A

No overheating. The uppers – made of nylon and leather – provide perfect air cooling where it’s needed.

MILEAGE: A

On long distances, a real energy saver (see performance). Durable quality rubber profile developed to provide out-standing mileage for money.

Optional extras: your feet. Just for the record. The Marathon gold medal at Montreal was won in adidas. In the New Year’s San Paulo 1977 Marathon and Boston Marathon adidas came in first too.

adidas

The Etonic Reaction 1981 vintage sneaker ad for the vintage Etonic Eclipse trainers

Today we’ve got a vintage ad for Etonic’s Eclipse running shoes from 1981. These running shoes featured Dr. Rob Roy McGregor' foot-cradle cushions and Etonic’s patented rear-foot lacing system°.

Ad info is below:

The Etonic reaction

Eclipse' Trainer

That Winning Feeling. That special satisfaction when you know you've done what you set out to do. Etonic knows the feeling. That's why Etonic designs sports footwear around the sports foot. Like the Etonic Eclipse® Trainer.

Remarkably light (men's 8.3 oz. in size 9, women's 7.2 oz. in size 7) and comfortable (featuring breathable oxi-mesh nylon). Our exclusive advanced generation Dr. Rob Roy McGregor' foot-cradle cushions your foot naturally. And our patented rear-foot lacing system° allows you to adjust your Eclipse Trainers for a better fit and extra support in the long run. The Eclipse Trainer from Etonic. Designed to give you that winning feeling, every step you take.

RW5-STAR
★★★★★
Runner’s World Magazine
Etonic. Winning never felt better.
Etonic Inc.. Brockton, MA 02403. A member of the Colgate Sports Group of Companies 'Patent Pending

Jaclar Sportables 1977 vintage sneakers ad

Here’s a vintage 1977 sneaker ad for Jaclar featuring their joggers, basketball shoe, basketball sneakers and sport shoe. Jaclar has been revived in recent years and you can check out their gear here.

Ad info is below:

TOP SECRET
The Sportables

THE BEST KEPT SECRET IN TOWN!

A Jaclar Guide to a Briefcase Full of Sportable Secrets!
THE JACLAR NYLON JOGGER, deceptively different from the competition, but the differences are cleverly hidden within for value and comfort.
THE JACLAR BREATHABLE NYLON JOGGER, laces faster and stays cooler for emergency situations and dangerous assignments.
THE JACLAR SUEDE-ON-SUEDE with a flair for the dramatic that brings you in from the cold.
THE JACLAR SUEDE BASKETBALL SHOE, guaranteed to make your counterpart think you're in as good shape as your feet look.
THE JACLAR LEATHER TENNIS SHOE, to let the people you serve know your on your toes.
THE JACLAR SPORT SHOE, to match your trenchcoat and create the perfect cover.

We can't keep our Sportables hidden any longer, the secret is out, so we're coming out in the open, and you're going to hear a lot about us from now on. We're going to give the people what they want, real value for their money - visible value. That's what Jaclar stands for - value for your customers, profits for you, and the in-stock delivery you've always wanted. Call us at our not-so-secret number (617) 344-1113; write us at Jaclar, P.O. Box 383, Stoughton, Massachusetts 02072.

jaclar
One of Life’s Leisure Pleasures!

New Balance Rated Number 1 220, 305, Trackster III and Supercomp 1977 vintage sneaker ad

Here’s an old school ad from 1977 for New Balance featuring their 220, 305, Trackster III and Supercomp model running shoes.

Ad info is below:

RATED NUMBER 1

Runner's World Magazine recently rated the New Balance 320 first among all training shoes on the market. In fact, New Balance placed three models in the top seven. That's because our running shoes keep you fit. Our unique width sizes fit virtually every foot and provide maximum lateral support. Our instep saddle adds longitudinal support and eliminates the need for constrictive lacing to the toe. Our flared heel adds solid stability, and our beveled midsole provides a more natural rolling motion, midsole to toe. And our soft, lined uppers and fully protective soles give all the comfort you need to enhance performance.

Even before Runner's World confirmed it, running experts were already calling our 320 "the best training shoe ever made.” Designed by runners for runners, the 320 has a wedge/midsole combination of thick Softee cushioning, a flared heel and molded plastic counter for maximum cushioning and great lateral stability, our super-protective Achilles tendon pad, and a leather-reinforced nylon upper to encase your foot in a nearly frictionless environment. It's the ultimate training shoe. Men and women, 3' AA to 1SEEE, in Royal blue with white trim or gold with blue trim.

220 Rated seventh by Runner's World. our 220 features a unique wedge incorporating two 18-Iron layers of Softee cushioning. The rounded heel provides maximum cushioning on heel strike, and the full midsole protects both the ball of the foot and the metatarsal head area. Maximum traction on all surfaces comes from our lightweight, extremely durable "octopus" sole. Men and women. 31/2AA to I5EEE. in Royal blue with while trim.

305 Rated third by Runners World is our tough but lightweight 305. It’s just as solidly put together and durable as the 320. but we've reduced the protective cushioning a bit to make the 305 light enough for racing too…. perfect fit and comfort features as the 320. same flared heel and Achilles tendon pad. Same heel-elevating Softee wedge and "sprint" sole for maximum traction. Our ideal combination shoe. the 305 works for training and competition both. Men and women. 31/2AA to 15 EEE. in Royal blue with yellow trim. (New sole and cosmetics available late spring.)

Trackster III The most protective of all training shoes, our Trackster has been a favorite more than a decade. Its molded Ripple sole absorbs up to … percent of road shock, while the unique foxing construction provides better lateral stability. Our Achilles tendon pad prevents strain and chafing it … another way, our foot-conforming soft suede upper Men and Women AAA to EEE, in Royal blue with white trim.

SuperComp Our hot new bright-colored SuperComp looks and performs better than ever. The soft, ultra-comfortable upper and exceptional light weight (under 7 ounces) combine with our unique width sizing to give you a glovelike perfect fit. Maximum performance is assured with out traction-enhancing -*brush" sore and solidly protective wedge/midsote combination and full cushioning under the ball of the foot. Our SuperComp is a feast for the eyes and a treat for your feet. Men and women. 31/4AA to 15EEE, in sunburst yellow, burnt orange and flare red (Available late spring )

NB
new balance athletic shoes usa

38-42 Everett Street Boston. Massachusetts 02134

Saucony Scat and Dove 1977 three stripe vintage sneaker ad

Nope, not adidas. In our last post we posted some 3 stripe vintage Sears the Winner II sneakers and today we're back with another 3 stripe pair of runners, this time from Saucony. This ad is from 1977 for their Scat and Dove model Women's running and track shoes. This original vintage Saucony print ad is available at our web store Rewind Running.

Ad info is below:

Ladies’ First.

SCAT women's track shoe, rated first by Runner's World in 1977.

DOVE women's training shoe, rated first by Runner's World in 1976.

Saucony Scat is the top-ranked women's spiked shoe because it's specifically designed for the woman runner. It's not just an adaptation of our popular men's Speedstar, or any other model in our full line of men's track shoes. The Scat's uppers are soft, well-padded blue nylon. The bottom, with a small heel lift, is suited for both sprints and distance running. Heel and ankle collars are well-padded for comfort. And the chevron-claw spike plate with seven receptacles is a Saucony exclusive. Dove, the top-ranked women's training shoe for 1976, has a flared heel and suction cup traction sole. The tongue and quarter are fully padded. The Dove's uppers are lightweight, soft, white nylon with color-coordinated blue trim. You know how important good shoes are for comfort and performance. So remember the name. Saucony. Top-ranked women's shoes for training and competition at a lower price than any ranked shoe, regardless of category.

We're out in front. And we're going to stay there.

saucony

SHOE MFG. CO., INC

A Subsidiary of Hyde Athletic Industries, Inc. 12 Peach St., Kutztown, PA 19530 (215) 683-8711

Sears The Winner II 1979 sneakers

Here’s a page out of the 1979 Sears Spring catalog featuring the The Winner II 1979 sneakers.

Catalog info is below:

SPORTS SHOES FOR THE WHOLE

The W1nner II
IMPORTED SPORTS SHOES

• Uppers reinforced with sturdy sueded split-leather and lined with soft, absorbent nylon tricot
• Thick sponge rubber insole with contoured arch to support foot

In your choice of nylon uppers in 5 colors with contrasting trim or white vinyl with blue trim

Men’s, Women’s Big Boy sizes $16.49
Children’s sizes $15.49

UPPERS: Choose lightweight nylon or vinyl uppers. Both have sueded split leather toe caps, counter, and eyelet area. Tongue is lined with cushioned nylon tricot_ Padded topline. Peaked back. Shoes are imported. See Note on facing page.

SOLES AND HEELS: Traction treaded, high rise rubber sole. Cushioned insole. Extra padding at arch.
SIZES. COLORS, ORDERING INFORMATION: Available in medium sizes. Please state size as listed when placing your order.

New Balance 420 1980 vintage sneaker ad

Here’s a vintage 1980 running shoe ad for the New Balance 420 which was a protective training shoe. This shoe featured the ‘Lunaris Pillow’ technology and Evazote foam to stabilize the ride.

Ad info is below:

THE NEW BALANCE 420 WAS DESIGNED TO PROTECT RUNNERS 6 DAYS OUT OF 7.

The New Balance 420 is the most protective training shoe we've ever made. And as every runner knows, training is 99% of running. So how come we're only recommending that you wear it 85% of the time?

TWO DIFFERENT GOALS.
TWO DIFFERENT SHOES.

Training is the means to two important ends: improved endurance ( strength and fitness) and improved performance (speed over distance). Obvious, right? And yet it seems we're the first running shoe company to recognize that the pursuit of these goals is best served by two different training shoes. We designed our remarkably lightweight 620 training flat for that one or two days of running a week when time is key: e.g., when you're doing speed work or running in a road race. It's for all the other days of the week that we developed our new 420.

On the 7th day, we recommend our highly regarded 620 training flat.

HOW THE 420 PROTECTS.

The natural position of the foot at rest and in motion is called the neutral plane. When you engage in motion outside this range, you not only waste energy, but invite injury. Isn't it odd, then, that in the guise of cushioning, some running shoes in effect encourage deviations beyond the neutral plane? Following orthopedic principles, we designed the 420 in such a way to keep your foot in the neutral plane throughout your gait cycle. Extended along the medial side of the arch, the 420's heel counter provides maximum rear-foot stability while allowing you your full range of motion. Our Extended Saddle' pro-vides support along the longitudinal arch and, together with our unique straight last construction, encourages an efficient straight-line running motion. Finally, our exciting new Lunaris Pillow, a pre-molded Evazote and memory-foam insert, serves to stabilize your foot in the neutral plane and helps to provide unprecedented shock absorption. Indeed, the 420 delivers up to an astonishing 70% shock attenuation experience. And given the structure of the human body, that's as good as you can get.

The neutral plane. Deviations outside of it waste energy and invite injury.

WE COULD RUN ON AND ON....

As you might have gathered, to fully describe all the features of the 420 would take more space than we have here. So we'll simpl3 conclude with the following observation: No other training shoe offers more protection. And that's a statement we'll stand behind seven days of the week. New Balance Athletic Shoe, Inc., Boston, MA 02134, U.S.A., which is where our shoes are made.

Women's sizes 4-10 (widths AA, B and D). Men's sizes 6-13 (widths B, D, EE and EEEE).

NEW BALANCE
WE'RE WITH YOU EVERY STEP OF THE WAY.

Brooks Villanova 1978 vintage sneakers ad

Here’s an old 1978 vintage sneaker ad for Brooks Villanova men’s and women’s model running shoes from back in the day. This original vintage Brooks running print ad is available at our web store Rewind Running.

Ad info is below:

BROOKS
Villanova

Training Flats

Designed to give you comfort, style and value.

401 Villanova (Men's)
Runner's World has placed this model among its top choices for the past 2 years and it continues to be one of the most popular training flats in America today! Nylon upper with suede leather tip and counter pocket, full padded heel, terry cloth sock lining with support, 3 tier octopus sole flared and and wrapped, shock ab-sorbing crepe heel wedge.

402 Villanova (Men's)
Incorporates the exact features of the highly ranked 401 with a tan nylon and suede upper, dark brown trim and heel wedge.

214 Villanova (Women's)
Identical to the 210B except with tan nylon and suede uppers, chocolate brown trim and shock absorbing heel wedge in mocha.

210B Villanova (Women's)
Stylish, comfortable, a great value plus excellent ratings by Runner's World. Nylon and suede upper, full padded heel, terry cloth sock lining with arch support, shock absorbing crepe heel wedge with flared and wrapped outsole. Considered one of the best values available.

It's how you rate our shoes that counts...thanks for choosing Brooks.

BROOKS
SHOE MANUFACTURING COMPANY, INC. HANOVER, PA. 17331

Bob Wolf 1978-79 Sports Casuals vintage sneakers

We’re back with one more page out of the vintage Bob Wolf 1978-79 catalog. These 4 stripe sneakers have that caramel tobacco color that was popular in the late 70s and early 80s.

Catalog info is below:

SPORTS CASUALS
Bob Wolf's sport casual shoes are for kicking back and enjoying life. The relaxed look of suede goes with the relaxed fed of the pillow tongue, padded ankle collar and terry cloth inner sole. Thick gum rubber soles with rounded heel sections give long and comfortable wear.

SUPER PRO® SPORTS CASUAL SHOES
AP-904, brown suede with chocolate trim, AP-906, blue suede with white trim. Sizes. Boys 2 1/2-6, Men's 6 1/2-12, 13, 14. AP-908, maroon suede with white trim. Sizes: Men's 616-12, 13, 14.

CLEATED-MULTI SPORT Coaches and pbyers alike will appreciate these light weight shoes designed specifically for field sports. The cleated Super Pro® XL!. has all the benefits of the Xl!"^ running shoe coupled with hard rubber cleats. All XLs have padded ankle collars, pillow tongues and tricot linings. Super Pro® XL, SXL-494, black nylon and leather with yellow trim. Sizes: Boys 2 1/2-6, Men's 6 1/2-12, 13, 14. SC-409, black vinyl with white trim and hard rubber cleats. Sizes: Youth's 11-2 Boys 21h-6, Men's 61/2-12

*available for spring delivery

Saucony Bullet and Pacesetter 1978 vintage racing shoes

Here’s an old school ad for Saucony and the second vintage Saucony ad we’ve posted featuring Olympic medalist Edwin Roberts, the other one is here. The Pacesetters have the Tufcrepe soles and both pairs were made in the U.S.A. This original vintage Saucony print ad is available at our web store Rewind Running.

Ad info is below:

Bullet (Model No. 8832) .. blue with gold trim, and a tough Gumtred sole in basketweave design. Features padded quarter and Achilles tendon protector. and weighs a feather-light five ounces.

"Saucony's two new track shoes look great, feel great and weigh practically nothing."
-Edwin Roberts, Olympic Medalist and Track Coach at Temple University

Introducing two topflight additions to the Saucony line of racing shoes—Bullet for sprint events, and Pacesetter for the distances.

Both have nylon oxford uppers with suede trim ... one-piece seamless toe construction . . . and versatile 7-position nylon tap with interchangeable spike positions. Saucony offers a full line of racing shoes and training flats for men and women. Edwin Roberts calls these two new Saucony shoes, "the best available for runners at every level of competition. They are attractive, comfortable, durable, and very light in weight. And they are reasonably priced! After all, why should you pay $40 for a shoe because some celebrity got his for nothing?"

Pacesetter (Model No. 8834) ... gold with blue trim, and an extremely high-abrasion Tufcrepe. sole in Caprice design. The sole is flared and rolled, and the heel wedge assures maximum shock absorption. Pacesetter's sock liner is 2-way-stretch nylon on rubber.

saucony
SHOE MFG. Co. INC
A Subsidiary of Hyde Athletic Industries. Inc 12 Peach St . Kutztown. PA 19530 (215) 683-8711

All Saucony shoes are made in the U.S.A.

Osaga Montreal Invitational Marathon and World Cup II 1980 vintage ad

Here’s a 1980 vintage ad for Osaga who was burnishing their credentials as the official shoes of the Montreal Invitational Marathon and supplier to the World Cup II. That’s some pretty bad smog...

Ad info is below:

OSAGA
The Official Shoe of the Montreal Invitational Marathon.

OSAGA
Official supplier to World Cup II, Montreal.

OSAGA
For The Human race

For more information contact: Corporate Headquarters OSAGA, Incorporated, 2468 West 11th Avenue, Eugene, Oregon 97402„ Phone (503) 484-1344

Eastern Distr. Osaga East 444 N. 4th Street Philadelphia, PA 19123 (215) 627-2200

Canadian Distr. Nielsen Distributors 1000 Parker St. Vancouver, B.C. (604) 253-5221

Australian Distr. Dunlop Footwear P.O. Box 268 Bankstown, Australia 2200

Etonic Bonne Bell 10K vintage running shoes ad from 1979. Ten-O-Six your face.

This ad is one of the more unusual 1970’s collabs we’ve seen - this time between Etonic and Bonne Bell for their Ten-O-Six lotion….

Ad info is below:

The Dynamic Duo.

Bonne Bell 10K Running Shoe by Etonic.

Exercise your body. Ten-O-Six your face.

If you think running does great things for your skin, add Ten-O-Six Lotion to your daily habit and get ready for a beautiful surprise. Ten-O-Six is the antiseptic deep pore cleanser that tones, firms, conditions, sloughs, revs up circulation and revitalizes your skin. Twice a day, every day. Ten-O-Six Lotion. Ok? Notice the shoe on this page? It's the Bonne Bell 10K Running Shoe. Made by Etonic, it combines beauty, function and comfort. Stick with us, we'll keep you lookin' good all the way. BONNE BELL Lakewood, Ohio 44107

Nike 1978 ASP US Customs Tariff Fight Vintage Ad

The rarest Nike sneakers ever, The Nike ‘One Line’ shoes, are up for auction right now at Heritage Auctions so in the spirit of the auction we’re posting this related 1978 vintage ad by Nike. In this ad Nike asks the consumer to help them fight the tariff law by writing to them that they will pass along to Customs and Congress. In an interesting twist Nike aligns themselves with both Tiger and adidas brands in this ad.

Special thanks to friend of the blog Bob Smith for tipping us off to this ad.

Ad info is below:

HELP US GET THE U.S. GOVERNMENT'S BIG FINGERS OUT OF THE RUNNER'S POCKET.

We make good shoes. We like to sell them at a fair price.

But right now bureaucrats in U.S. Customs are making that very hard to do. They're using a 1931 tariff regulation to artificially increase the price you pay for running shoes.

This Depression-era regulation was intended to protect American shoe manufacturers against foreign companies flooding this country with imported canvas sneakers valued at 12￠per pair.

Quite a few things have changed since 1931. Fortunately, running shoes have. Unfortunately, this tariff regulation hasn't. And it's pulling money right out of your pocket.

We suffer, our retailers suffer, and worse yet, you suffer.

Wall Street lawyers and Washington lobbyists working on behalf of Converse and Uniroyal are pushing for these higher tariffs and pushing hard.

It's unfair that political pressure and lobbying can be used to force higher prices for high quality running shoes like NIKE, Tiger and Midas.

And if you don't believe there's pressure being put on Customs, we want you to hear what a Customs import specialist said to our president "If you weren't so - - - - - - - stupid, you'd know that this country is run by pressure groups. I'm under pressure and about to lose my job. Of course, if one side makes no noise and the other is applying all that pressure, we have got to go with the side that makes the noise—otherwise my head will roll'

We don't mind paying fair duties to protect American workers. After all, we are an American company. Our home office is here in Oregon and we have factories in Maine and New Hampshire.

What we do mind are arbitrary price increases that make runners pay more for good shoes.

So we're asking for your help. Write us a letter if you think this tariff regulation should be changed. We'll pass it along to Customs and Congress.

We're still a small outfit And we know a lot more about making good running shoes than we do about political pressure.

So let the Government listen to you. That should be why they are there.

NIKE
8285 SW Nimbus Avenue, Suite 115, Beaverton, Oregon 97005.

Nike Elite, Adidas, New Balance SuperComp, Brooks Vantage, and Tiger 1978 vintage sneaker ad

Here’s a 1978 vintage ad for Starting Line Sports featuring various 1970s running shoes including the Nike Elite, Adidas SL76 Runner, New Balance SuperComp, Brooks Vantage, Adidas TRX, Adistar 200-L and Tiger Spartan B. This original vintage Starting Line Sports print ad is available at our web store Rewind Running.

Ad info is below:

Step Up to the Starting Line in Our Shoes

A Nike Elite. A combination of lightness, sup-port and comfort make this shoe the most popular racing flat in America. Blue nylon with yellow trim. Sizes 6-12. $33.95

B Adidas Runner. Thick outer sole and flexible mid-sole make this training flat a partic-ularly good choice for the heavier runner. Yellow nylon mesh upper, blue stripes. Sizes 6-13. $37.95

C New Balance Super Comp. This racing flat has one of the best tread designs for com-bined traction and cushioning on wet and dry surfaces. Yellow/red/orange mesh with suede trim. Sizes 6-12, D width. $29.95 D Adidas TRX. An outstanding training flat with excellent cushioning in its molded poly-urethane mid-sole. Blue nylon uppers with yellow trim. Sizes 7-12. $29.95

E Brooks Vantage. The number 1 training flat features the varus wedge and self-molding in-sole for support and stability. Blue mesh ny-lon upper with white trim. Sizes 4-12 & 13, D width; Sizes 8-11, B & EE width. $28.95

F Adidas Adistar 2000-L. Quality construc-tion and lightness earned this distance spike the number 1 rating. Blue suede uppers with yellow stripes. Sizes 6-12. $56.95

G Tiger Spartan B. A long-standing favorite among racers with its flexible spike plate and light, comfortable nylon uppers. Gold with navy stripes. Sizes 7-13. $43.95

ORDER NOW!

STARTING LINE SPORTS
Box 8, Mountain View, CA 94042

Nike Eagle 1980 vintage sneaker ad

Here’s an old ad for the Nike Eagle running shoes from 1980 which at the time were the lightest racing shoes Nike had made.

Ad info is below:

THE EAGLE GIVES YOU ALMOST NOTHING TO BE EXCITED ABOUT.

When it comes to road racing flats, 5.1 ounces* is almost nothing. Each one weighs less than the box it comes in. That's the lightest racing flat we've ever made. As far as we know, it's the lightest production model ever made by anybody. And we think that's exciting. Especially when you consider this shoe has already clocked a 2:10 marathon. It's definitely not a training shoe. The Eagle is made to be worn on race day, like wearing your best pair of competition spikes. It combines an unusual spike-like design through the shank, a PermaFoam sockliner and a Variable Width Lacing System' to give you the best fitting performance shoe we've ever devised. And also the lightest. The Eagle, feather-weight champion of the road.

NIKE
Beaverton, Oregon

Patrick 1975 Columbia, Sao Paulo and Athena vintage running shoes ad

Here’s an old 1975 ad for vintage running and track shoes by the Belgian brand Patrick. If you want to check out another ad by Patrick we posted one here.

Ad info is below:

Achilles tendon padding protects you and helps ensure snug fit. Counter provides firm support.

Padded, shock-absorbing heel is strengthened for jumping.

Laminated nylon uppers.

Laces are of specially light strong nylon—like parachute cords.

Strong light nylon sole has 6 replaceable steel spikes.

Patrick Colombia: weighs under 5 ounces without its exchangeable spikes. Its constructed for lightness and strength. Athletes say, "When you lace it up, the shoe really wraps up your foot:'

The 4 3/4oz. racing shoe from Patrick and its training partners.

Flexible padding here guards your Achilles tendon.

Contoured construction, rubber insert, help boost your speed

Light-weight nylon uppers, let the breeze through, cool your feet.

Triple heel Non-slip sole grips for speed outdoors. helps provide marathon durability. indoors or on synthetic tracks. Reinforced suede supports your foot all-around.

Patrick Sao Paulo: is a triple-sole long-distance shoe. It weighs just 7 1/2 ounces. When you try a pair on, you see how well they fit. When you jog with them, you notice what good traction they give.

Patrick Athena: Same construction but with double-sole. Weighs just 6 1/2 ounces. Run on any surface, any distance, and you find out how sturdy Patrick shoes are. Patrick shoes are made in France, and have been known in Europe for over 25 years. For their workmanship. styling, reliability. Try a pair soon.

Run with the best—PATRICK
Action & Leisure. Inc.. 45 East 30 Street. N.Y., N.Y. 10016 (212) 686-8052

New Balance Dirt Kicking Grass Grabbing Mud Slinging 1978 Trail 355 vintage sneaker ad

Today we’ve got a vintage 1978 ad by Athletic Attic for New Balance featuring the Trail 355 runners. This original vintage Athletic Attic New Balance print ad is available at our web store Rewind Running.

Ad info is below:

The dirt-kicking, grass-grabbing mud-slinging, New Balance Trail.

The New Balance Trail 355 is one of the best cross-country shoes to come down the path in a long time. The rounded stud design of the unique Alpha-crepe sole sheds dirt and and mud easily without sacrificing traction on wet or sandy surfaces. One of the latest additions to the top-ranked New Balance line, the Trail is designed to meet the performance and durability requirements of both road training and trail or cross-country work. A mid/sole wedge combination of Softcrepe pro-vides anti-shock cushioning; EF and the polyester-mesh upper is backed with tricot foam for maximum comfort and breathability. So the next time you head for the country — start off right with the New Balance Trail. From Athletic Attic.

Athletic Attic

Saucony Again Jazz 1981 vintage sneaker ad

Here’s an old school ad for one of our favorite retro runners, The Saucony Jazz. Following up on our Etonic post from a few days ago one common thread from the late 70’s and early 80’s was that nearly every running shoe brand had to shout out a Boston podiatrist in their advertisements. In this example it is Dr. Frank Santopietro. Also the Maxitrac outsole has the triangular lugs.

Ad info is below:

SAUCONY AGAIN!

Saucony Jazz! The next evolutionary step in running shoes. A new high in performance and comfort for the serious runner. In the Jazz we've introduced new ideas and materials, and designed them into a superior new shoe. Our Maxitrac outersole, Butterfly Bal lacing design, and Saucony sock in-sert, combine to make the Saucony Jazz the finest shoe for your feet. Jazz. And Lady Jazz. Designed in co-operation with noted Boston sports podiatrist Dr. Frank Santopietro, who understands as we do how healthy feet make for happy runners. Slip into a pair and see. Your feet'll know the difference.

JAZZ

Saucony
A Division of Hyde Athletic Industries Inc.

Etonic KM Stabilizer 1979 vintage running shoes ad Dr. Rob Roy McGregor

Here’s a 1979 ad for the Etonic KM Stabilizer with the stabilizing system. Dr. Rob Roy McGregor was a podiatrist and pioneering sports medicine expert who designed the system.

Ad info is below:

The Stabilizer.
Introducing a unique concept in running shoe protection.

The Stabilizer starts with a totally new rear-foot design, incorporating a slightly higher, smaller top opening to better hug the foot and improve comfort and fit (particularly important for those with narrow heels). Plus a unique lacing system to adjust the rear fit firmly and precisely just like on the front of any shoe. This system can be laced on both or either side, on each foot, or laced conventionally, according to an individual's needs. The lacing helps your foot and shoe work as one, a necessity for proper control. This helps reduce lateral roll, a problem identified with many injuries.

The Stabilizer. Km-520 for men. Km-720 for women.

This new rearfoot stabilizing system was designed by Dr. Rob Roy McGregor, inventor of the highly acclaimed Etonic one piece heel and arch support. In fact, that device performs its shock-absorbing function even better in The Stabilizer as a result of the improved fit and shaping at the heel.

Without heel/arch support heels are flat.
With it they are rounded and cushioned.

The Stabilizer also lives up to its name with an improved forefoot design, featuring a leather re-enforcing bar for greater support and lateral stability at the ball of the foot.

We've combined these new stability features with the proven protection features of the Etonic/km and Street Fighter. The result is a unique new training shoe for men and women. The Stabilizer. It's a giant step in the development of Etonic/km training shoes.

Etonic/km
Running Shoes by Eaton
Charles A. Eaton Co., Brockton, MA 02403. A member of the Colgate Sports Croup of Companies.

Hoop Stars: Sears The Winner by Converse 1975 Hoops Champs vintage sneaker ad

We’re celebrating the start of March Madness 2022 🏀 with this old school vintage ad for Sears The Winner by Converse from 1975. We’ve covered this line of 3 and 4 stripe Sears shoes throughout the blog and you can checkout a bunch of other old vintage ads here if you’re interested.

Ad info is below:

GET THE FEEL OF A WINNER

padded comfort all around

cushioned "shock-absorbers"

thick tough rubber soles

variety of colors, stripes, and solids

The Winner. Built CONVERSE® Just for Sears
At the Shoe Place

Low-cuts and high-tops. At larger Sears, Roebuck and Co. stores. And in the catalog.