Asics Tiger TM-42 Tiger Arrow vintage sneaker ad

Here's a 1980 vintage ad for the Asics TM-42 Tiger Arrow running shoes which were worn by the winners of the 1979 Boston and NY marathons. Pure 🔥

This original vintage advertisement is available over at RewindRunning.com.

​Ad info is below:

Tough Through Thick‘n Thin!

TM-42 TIGER ARROW New extra-duty, all surface training shoe. Holes in the mid-heel for additional cushion. Nylon mesh upper with reinforced toe box. Excellent arch support. 

Asics Tiger Shoes—For the knowledgeable runner Top athletes of the world know how good Asics Tiger shoes are, so they wear them in training, in competition and in record-breaking attempts. They put their trust in Asics Tiger, because they have learned through experience that Asics Tiger is trustworthy. Whether for track and field, volleyball, soccer, jogging, or any other sport, Asics Tiger is the name you can trust. 

*Worn by winners of '79 Boston and New York marathons! 

asics TIGER® SPORTS SHOES 

ASICS Sports of America Inc. 

Head Office: 2052 Alton-Avenue. Irvine. California 92714. U.S.A.
Phone: (714) 751-0451. 0452 Telex: 233-685533

JcPenney 1980 USA Olympics vintage sneaker ad

Here's a 1980 vintage advertisement for the JCPenney USA Olympics running shoes. #Saw themed for Halloween. 👟⚙️😲 And look at that - we're back to adidas-ish 3 stripes again.

​Ad info is below:

Before you spend $30 on a jogging shoe, get the inside story. 

When JCPenney developed their U.S.A. Olympics jogging shoe, they made sure it was built with the quality and workmanship you'd find in shoes costing $30. With features like an inner sole built to absorb shock. A padded tongue. Stylish leather and nylon uppers. Things you'd find in $30 joggers.

And one thing you wouldn't expect. The price. U.S.A. Olympics cost only $21.99. And for every pair of U.S.A. Olympics

purchased, JCPenney contributes 50¢ to the U.S. Olympic Committee. U.S.A. Olympics pics. The Jogger. Only $21.99 and only at JCPenney. 

A great run for your money. Only at JCPenney. 

Prices higher in Alaska. Hawaii and Puerto Rico. Available at most JCPenney stores and through the catalog.

Converse World Class 1977 vintage sneaker ad

Here's a cool old school 1977 vintage ad for the Converse 'World Class' trainer running shoes. 

Ad info is below:

Converse World Class: Available in 4 color combinations. And now, in women's sizes. 

Converse World Class Trainers now come in four color combinations for men. And our original Blue and White style is now available in specially designed women's sizes. And these are not just scaled down men's shoes, but running shoes specifically designed for a woman's foot and running style. All offer you great Converse performance with the distinctive star and chevron look. Try on a pair for yourself. Discover how comfort and style combine to make a running shoe with class. Converse World ClassTM 

CONVERSE
THE SHOES OF THE STARS
an Eltra Company

Specs Marathons 1982 vintage sneaker ad

Here’s a cool old ad from 1982 for the Specs Marathons running shoes.

Ad info is below:

Guaranteed. 3,000 miles or 6 months 

If the soles wear out before 3,000 miles or 6 months, we'll replace the shoes free. 

Marathons. We think you'll wear out before they do. That's why they're the only shoes in the world sold with this great guarantee. But there's a lot more to them than great soles. The light-weight construction gives you superb comfort and flexibility. There's a removable, contoured insole, made of memory foam and covered with nylon for extra support. The outsole is designed for better flexibility on the ball of the foot and comfort on all surfaces. We've even built in a rigid heel counter for better stability, and a rubber sponge midsole and wedge to provide better shock absorption. The price won't shock you, either. The fact is, it's the most comfortable feature of our Marathons. 

*See the registration card enclosed with each pair of Marathons for details of New Specs. Inc. Limited Warranty.

Specs and Pro-Specs are registered trademarks of New Specs. Inc 

Marathons by SPECS®
spectacular shoes, Spectacularly priced. 

Altier's Upstate New York • Choi's Sneaker City Philadelphia • Connco Minneapolis Area Couch's Denver Area • I. Goldberg Delaware. New Jersey. Pennsylvania • Rogan's Racine. WI • Shippy's Stevens Point. WI Shoe Fair San Francisco Bay Area • Swallens Cincinnati • The Shoe Ranch Falmouth. MA • And fine stores everywhere 

Bata Power brand vintage sneaker ad ​from 1983

Here's another sub brand of Bata called Power brand. This vintage sneaker ad is from 1983. (Sorry for the fold line y’all but this was a centerfold)

​Ad info is below:

Get into Power and run the country. 

Announcing Power running shoes.

If the name Power means nothing to you yet, pull on a pair and run. Then you'll undertand.

In the meantime, feast your quadriceps on these features in our Turbo model. For starters, a super lightweight sole. W... famous EVA wedge for correct balance understand. Variable width lacing for close fit without constriction. Flex point. sole slots for grea...

...fy and shock absorption. Air-flow... that dry your feet as you run. inside, a moulded removable insole unparalleled support and comfort

There's much more, but why worry about the details?Just pull on a pair and let your feet do the marveling.

You'll be too busy running the country!

POWER

Super*Stars 1979 vintage sneaker ad ​

Here’s a 1979 vintage sneaker ad for the Super*Stars LDX II, LADY LDX and FALCON model kicks.

Ad info is below:

You'll believe a man can fly!

SUPER PERFORMANCE AND FIT AT DOWN-TO-EARTH PRICE. Take off in Super*Stars. Feel the sure fit of reinforced nylon leather construction. Lift off in lightweight contour-molded comfort that only track-tested craftsmanship can create. Touch down on a special rubber synthetic compound sole designed for lasting resiliency. You're on an advanced tread design for roadgripping agility and extra power that goes the distance from ice-slicked city street to gravel track.

Super'Stars are styled for speed and endurance. There's nothing better between you and the road. Take the track with confidence. You're able to go the extra mile. Super*Star. as close to flying as running can be. 

LDX II LADY LDX FALCON 

"There's Nothing Better Between You and The Road" 

Super*Stars Suite 634, 47 West 34th St., N.Y., N.Y., 10001.

King Size "Town and Country Jogger" ​ vintage sneaker ad

Here's an old 1978 vintage ad for King Size running shoes "Town and Country Jogger " model and the always popular adidas-esque four stripe profile logo...

Ad info is below:

TALL & BIG RUNNERS

A SHOE DESIGNED I EXCLUSIVELY FOR YOU 

The Famous KING-SIZE Co. Town and Country Jogger Exclusively Available in Sizes 12 to 16 

Designed for the man who wants comfort and support in his hard-to-find size. Padded white vinyl ankle collar. Cross-country design crepe sole with wrap toe and heel. Tricot lining. 7 hidden lace eyelets. Money-back Guarantee both Before and After Wearing. $19.95 Pr. 

Please Send _______ Pair(s) Style 20 Joggers with Blue Nylon Uppers, White Leather Stripes and Blue Suede Tip. (M Width Only)

Size 12 Size 13 Size 14 Size 15 Size 16

My most comfortable Shoe Size is ______

The King-Size Co.

948 King-Size Bldg., Brockton, MA 02402

Gola 'Boston' 1979 vintage sneaker ad

Today we’ve got an old ad for Gola's 'Boston' running shoes from 1979.

​Ad info is below:

"Boston," ... a fantastic men's running shoe. A completely new design from Gola—ideal for the everyday runner. All the features of more expensive models, but priced for today's budget-minded consumer. Lightweight nylon upper with suede protection in the crucial stress areas. Soft foamed sponge mid-sole with foamed sponge wedge designed to absorb maximum shock. Natural crepe sole with dual tread designed for stabilization, while at the same time allowing extra traction. Available in three popular colors. 

Gola
a SPORTCRAFT exclusive 

GENERAL SPORTCRAFT CO., LTD. BERGENFIELD N.J. 07621 

Speed shoes 1975 vintage running shoes ad

We're going way back today. Here's on old add for "Speed" brand shoes from 1975. The company was owned by a runner named Ted Bick and had two models - "The Racer" and "The Trainer" and they were designed by Bill Squires who was the coach of Boston State College. Sadly Speed shoes weren't with us for long. I couldn't find any other record of them after 1976.

Ad info is below:

NEW FROM BOSTON: 

SPEED SHOES 

Coach Bill Squires, coach of Boston State College and the Greater Boston Track Club, has put 25 years of personal run-ning experience into the design of shoes which will meet the needs of every run-ner: comfort, protection and—above all--speed. They are called the SPEED SHOES. 

THE RACER 

Super-light, super-fast; with a high trac-tion, ultra-durable sole. Raised heel wedge and Spenco insole. Semi-rigid shank and arch support for mid-foot. Fits like a glove with soft, seamless inter-ior. Wrap-around nylon uppers. For sheer speed, this shoe is unsurpassed. Se-ven ounces per shoe. Price: $19.95. Re-heeled for $2.50. 

THE TRAINER 

Designed for heavy mileages, with extra cushioning from heel to toe. Raised heel wedge, Spenco insole, arch-support, semi-rigid shank, heel reinforcement. Same soft, glove-like fit; seamless interiors and nylon uppers. A long distance runner's shoe with excellent speed qualities. With 800 steps per mile, why carry more than nine ounces per shoe? Price: $21.95. Re-heeled for $2.50, re-soled for $7.50. 

In sizes 5 to 13, A-EEE. Both shoes un-conditionally guaranteed, if returned un-damaged. Add $1.50 to the price of each shoe ordered to cover postage and handling. 

Send order to: SPEED SHOES Box 202 Medford, Mass. 02155

Vintage 1980 Soma brand tennis shoes ad

Today we’re going to mix it up and post a pair of old school tennies. This ad is from 1980 from a brand called Soma. Soma was a sub brand of Mitsui & Co. based out of Japan and lasted from around 1976 to 1981. They were all about the Duolite sole. Btw, nice use of the Mercedes-Benz hood ornament to show how "classy" these sneakers were.

​Ad info is below:

STEP UP 

Introducing SOMA. The no-compromise tennis shoe for the no-compromise tennis player.

Your tennis shoes are a compromise between what your feet need, and what a shoe designer can give them. A tennis shoe must be flexible, yet offer firm support. It should also fit comfortably, absorb shock well, and be durable. 

In an effort to give you all that, conventional tennis shoes are built as a complicated structure of many little parts—each trying to do one job. Unfortunately, they can't do them all equally well. So your feet suffer. And so does your game.

Duolite. The no-compromise sole.

A SOMA tennis shoe is different. Simple, not complicated. Outside, it has the classy look you'd expect in a quality tennis shoe. But below, we've replaced all those little parts with our exclusive Duolite- sole—two layers of polyurethane permanently bonded together.

The layer closest to your foot is soft for comfortable shock absorption, and orthopedically molded for real support and fit The bottom layer is firmer, for superior durability and traction on any court surface. Together they're the first really new tennis shoe idea in decades. Tomorrow the world will be playing in SOMA. Today you can be the first player at your club to wear them. For more information, contact: SOMA Sports, Inc., 200 Park Ave., N.Y., N.Y. 10017. 

SOMA's exclusive Duolite" sole eliminates compromise—does the whole job with just two parts instead of many. 

SOMA It's as simple as that. 

SEE READER SERVICE PAGE FOR MORE INFORMATION

1980 Brooks Hugger GT vintage running shoe ad

Here's a 1980 ad for the Brooks Hugger GT running shoes. In this ad Brooks brings a little 1980 photoshop skill to the fore and takes on a trash talking combative tone with Nike, adidas, Etonic and New Balance and setting off the Great Sneaker War of 1980. 👊

Ad info is below:

PUT NIKE, ADIDAS, ETONIC AND NEW BALANCE TOGETHER AND YOU STILL WONT HAVE k THE BROOKS HUGGER GT.

There are plenty of fine running shoes. And they all have one or two outstanding features. But no other shoe has all five of the distance-building features the new Brooks Hugger GT has.

OUR FABRIC: GORE-TEX.
The Hugger GT is the only shoe in the world with a Gore-Tex fabric upper. Gore-Tex is waterproof and breathable, which means two things: your feet stay drier when it's wet and they breathe beautifully when it's hot. Either way, you'll run more comfortably in all kinds of weather.

OUR HEEL HUGGER STRAP. One other shoe has a stabilizing lace, but it's not our Heel Hugger Side Strap. Our Side Strap holds the entire heel counter snug against your heel which, in turn, makes the Hugger GT and your foot a more biomechanically efficient (and less injury prone) structure. It also makes the Hugger more comfortable for runners with narrow heels.

OUR VARUS WEDGE. Some shoes have a midsole wedge, but it's not the Varus Wedge. We slant the sole of our new Hugger GT 3° to compensate for the fact that most runners run on the outside edge of their heels and pronate inward. As a result, you'll notice considerably less heel shock in the Hugger GT and much less twisting of the foot and ankle during pronation, too.

OUR CUSTOM CONTOUR INSOLE. Most shoes have a soft insole, but it's not the Custom Contour Insole. The Custom Contour Insole in the Hugger GT actually forms to your foot as you run and stays that way. It's like having your Hugger GT's custom-made just for you.

OUR SOLE. Some shoes have a racing sole, but it's not our Racing Stud Sole. We triple-reinforce the outside edge of the Hugger GT Sole at the critical heel strike point. The result: our soles wear longer, which means you don't have to resole or buy new shoes as often. We also drill a scientifically aligned pattern of holes in our midsole, which helps the Hugger GT flex more naturally with your foot as you run and makes the shoe lighter.

OUR PRICE. EXPENSIVE, BUT WORTH IT. This new Brooks Hugger GT isn't for everyone. But think about it this way. You could buy four other shoes and still not get all five distance-building features the Hugger GT has. It's truly a sensational shoe.

RW5-STAR
*****

👟
The new Hugger GT. About 9 oz. in size 9.

BROOKS
1979 Brooks Shoe Mfg. Co., Inc. Hanover, PA 17331

Etonic Eclipse 1980 vintage racing flat ad

Here's a 1980 ad for the Etonic Eclipse racing flat. The Etonic Eclipse Racing Flat marked a breakthrough in the 1980s by blending race-day speed with protective innovation. Weighing just 7 ounces in size 8, it was one of the lightest flats of its time, featuring a breathable multi-layer oxi-mesh upper for cooling comfort and a dual-compound outsole with a heel strike insert to balance cushioning, grip, and durability. Unlike most racing shoes that sacrificed support for weight, the Eclipse integrated Etonic’s rear-foot lacing system, Dr. Rob Roy McGregor’s one-piece heel/arch support, and a non-stretch lateral side bar, giving runners both stability and injury protection. This unique mix of lightweight performance and biomechanical engineering made it a standout in sneaker history.

Ad info is below:

THE ECLIPSE RACING FLAT. NOW-YOU CAN TEST THE INNER LIMITS. 

In your race against time, you want a shoe that saves you precious seconds. The new Etonic Eclipse Racing Flat is a lightweight, flexible performer that helps yqu run the race you trained for.

A mere 7 ounces in size 8, the Eclipse is streamlined in all important areas. Our breathable oxi-mesh nylon upper is larninated to a special foam and perforated nylon tricot for light, cool racing comfort. The sole is a tough, dual rulbber compourid with two different treads. It provides lightweight cushioning throughout, and has a unique heel strike insert for extra durability.

Constructed on a, new specially designed last, the Etonic Eclipse better positions the foot for competitive running and features the Etonic rear-foot lacing system to give you greater control.

Add the Dr. Rob Roy McGregor* one-piece heel and arch support* that cushions the force of heel strike, and a non-stretch Etonic side bar for lateral support, and you've got a lightweight, high-performance racing flat worthy of the name Etonic.

Interested in eclipsing your best time? It's up to you. And Eclipse.

Etonic
Sports Footwear & Apparel

Turntec 1984 vintage sneaker ad

Here's a vintage 1984 ad for the Turntec Anatomical Quantum Plus running shoes. The shoes featured in this ad were designed by Jerry Turner who was the former owner of the Brooks Shoe Manufacturing Co., Inc. While heading Brooks he developed the Villanova., the Vantage® and the Hugger.

​Ad info is below:

"I shaped my new shoes around a one million yeard old design . Your foot." Jerry Turner

It's an idea whose time has come. Up until now, running shoes were built on a flat form that didn't contour to the bottom of your foot. But my new Turntec anatomical designis built on a last that duplicates the shape of yyour foot. So when you run, a Turntec rally 'cradles' your foot, holding it right where my -

My Turntec Design with anatomical contour cradles foot firmly to help reduce sliding. 

Restraint without constraint

cushioning and your own natural padding will absorb the most impact. Your foot won't move around in the shoe. So shock is held to a minimum.

Ordinary Shoes 

Heel (calcaneus) under no pressure

Heel bone under pressure 

My Turntec Design 

Heel bone under no pressure 

Heel bone under pressure 

And since there are some areas of your foot that absorb more shock than others, I've developed my special 'Variable Impact Pressure Sole' (VIPS). It features a dual-hardness design that is firm at control points and softer in the shock areas. Which only adds to the protection.

Anti-pronation device reduces movement. 

Anatomical Cradle 

I designed these stabilizer bars to ensure forefoot control.

Flex bars double as heat and ‘moisture \ vents

There is one thing that will shock you though. How little Turntecs cost. See your local Turntec dealer. Or contact me at Turntec, American Sporting Goods Corporation, One World Trade Center, Suite 8827, New York, NY 10048. (301) 356-2300. Try on a pair of my new Turntec shoes. They don't conform to all the old shoe ideas. Just to your foot. 

My Turntec Anatomical Quantum Plus. 

Jerry Turner is the former owner of the Brooks Shoe Manufacturing Co., Inc. While heading that company he developed some of the most famous running shoes in history, the Villanova., the Vantage® and the Hugger.. The recipient of numerous awards and patents for the originality of his shoe designs, Jerry Turner is acknow-ledged as one of the most dy-namic and innovative people in the cursing shoe industry. Villanova, Vantage and Hugger are registered trademarks of Wolverine World Wide, Inc. 

1979 Athlete's Foot Saucony vintage sneaker ad ​

Here's a 1979 Athlete's Foot ad for the Saucony Hornet, Trainer 1980, Gripper, Ms. Gripper, Dove II and Racer 1980 kicks.

​Ad info is below:

His and Hers

8850 Hornet 👟

8866 Trainer 1980 👟

8852 Gripper👟

8862 Ms. Gripper

8863 Dove II 👟

8867 Racer 1980 👟

SAUCONY SHOES FOR ALL KINDS OF RUNNING at the Athlete's Foot Stores 

Jogging. Training. Marathon. Racing. Saucony offers the right tread and the right shoe construction for all running. Let the experienced specialists at THE ATHLETE'S FOOT the athlete's foot stores make sure you get just the right Saucony shoe for The Foot. your kind of running. For men and women, in colors you like. Count on the specialists! Available only at participating stores. 

No one knows the ahlete's foot like The Athlete's Foot

235 stores...nationwide

Point 4 vintage sneaker ad ​from 1975

Here's another short lived sneaker brand from the 70s called Point4. This brand was founded in Ohio by Michael Oliver.

Ad info is below:

slip a pair on-
celebrate-
run
for
fun 

And we'll wrap you in total comfort! 

Write for free Point Four poster. 

point 4our ltd. 

4050 Talmadge Road
Toledo, Ohio 43623
(419) 472-6982 

University Spt. Gds. Mobile, Ala. 

Bill Lapes Spt. Gds. Tucson, Az. 

Sports World Lexington, Ky. & Erie, Pa. 

Rough Rider Bismarck, N.D. 

Wolf's Rookville, N.Y. 

Sauk Valley Brooklyn, Mi. 

T & G Sports Binghamton, N.Y. 

Woody's Spt. Gds. Hacienda Heights, Ca. 

Athlete's Foot Bethesda,Md. & Merrillsville, Ind.

Fastrak 1979 vintage sneaker ad for the Flex-26 model shoes

Here's a new take on the 3 adidas stripes... crossing them out with a 4th stripe. This old school 1979 vintage sneaker ad was by a brand called Fastrak for the Flex-26, Flex-26 Air-Flo, Flex-26W, Flex-26W Air-Flo shoes. Fastrak was owned by the Illinois footwear company and only stayed in business from around 1978 to 1979. Fastrak brand, we hardly knew ya!

​​Ad info is below:

THE INCREDIBLE NEW SHOES FROM FASTRAK 

PROTECTION IN EVERY STEP

❑ Superior flexibility ❑ Shock-absorbing mid-sole ❑ High, wide toe box ❑ Extended, firm heel counter 

FLEX-26 👟 FLEX-26 AIR-FLO  👟 FLEX-26W 👟 FLEX-26W AIR-FLO  👟

Get The Incredible Shoes Going For You Every Step Of The Way

FASTRAK ATHLETIC FOOTWEAR National Headquarters 2400 Greenleaf Ave., Elk Grove Village, IL 60007 312/593-6050

Division of Illinois Footwear Company

Jordache 'Ultimate' 1982 vintage running shoe ad

Her'e’s an old school 1982 running shoe ad for the Jordache Ultimate sneaker.

Ad info is below:

ULTIMATE

FROM JORDACHE 

From heel to toe, the Jordache ULTIMATE running shoe has been designed for the ultimate in running comfort and protection. 

Start with the heel, where we've used the latest in stabilization technology. The flat lasted heel includes a stabilizer, which means that when your heel is pounding on the ground the shoe will help stabilize your foot, which can reduce the risk of injury, especially to the knee. 

For safety at night, we've made our heel tab and side logo out of 3M Scotchlite• reflective trim. 

The bottom of the shoe has been crafted in rubber in an exclusive tread pattern, helping to smooth out those long miles. 

Above the sole, there's half slip-lasted construction in the forepart, with a toe piece that extends back to the saddle, giving the shoe maximum forepart stability. 

Finally, with suede and 400 denier nylon mesh for the highest burst strength, a foam collar for comfort covered with a nylon matte for fit, and nylon stitching for durability, the ULTIMATE running shoe from Jordache meets every requirement of the serious runner. 

JORDACHE ATHLETIC WEAR LTD. The ULTIMATE Running Shoe from Jordache.

Puma vintage 1983 sneaker ad for the Lab-1 model

Here’s a 1983 vintage sneaker ad for the Puma 'Lab-1' shoes. “A new breed of laboratory animal"

Vans Serio vintage 1982 running shoe ad

Here's another cool old print ad featuring the Vans Serio running shoes from 1982.

Ad info is below:

RUNNER TESTED
DOCTOR TESTED
RUNNER’S WORLD TESTED

...BUT THE FINAL TEST REALLY IS YOURS
You may never need to test your running shoes to the limit. Then again, you may. That's why Vans spent two years in researching, developing and testing this shoe for the protection and comfort of your feet. Vans Serio- Style 152 was awarded a 5-star rating in the Runner's World's 1982 Forefoot and Rearfoot Impact Tests in the Men's Training Shoe Division. Feel confident that your Vans are with you every step of the way. "Man, I need Vans !" 

• Reg. Trademark Available in AAAA to EEEEE widths in sizes up to 16. Dealer inquiries invited except in Southern California 

VANS

HANDCRAFTED AMERICAN•MADE ATHLETIC FOOTWEAR
704 East Broadway, P.O. Box 729
Anaheim, California 92805 

Jox by Thom McAn 1980 Road Handlers vintage sneaker ad ​

Here's Jox ad number 2 for the day. This time from 1980 for their Road Handlers sneakers with the 'frelonic' insole and "sabre tooth" sole. 🐯 Jox was the athletic shoe sub-brand of Thom McAn in the late 70s and early 80s.

Ad info is below:

How to design a winning running shoe. 

Suede portion of toe provides forefoot control. 

Midsole and wedge heel provide excellent cushioning, lightness, and flexibility. 

Thickly padded, ventilated tongue. 

Functional Jox side stripes offer additional lateral stability. 

Remarkable one-piece "frelonic" insole actually contours to the shape of your foot after running a short distance. Three layers of foam material covered in terry cloth provide cushioning and support for the exact shape of your foot. 

Special layer of impregnated felt material for shock absorption and insulation. 

Unique "sabre tooth" sole design gives durability and superior traction on virtually all surfaces. 

Weight: Men's size 9, 290 gm./ 10.2 oz. Women's size 7, 225 gm./7.9 oz. 

Women's Road Handlers RW5-STAR

Men's Road Handlers RW4-STAR

Jox Road Handlers 

Jox Road Handlers have a "frelonic" compression insole that shapes to and permanently holds the contours of your foot—a design break-through in running shoes. The "frelonic" insole combines with other special features to make Jox Road Handlers one of the best high-performance running shoes anywhere. Men's Road Handler" $29.99. Women's Road Handler $27.99. 

Prices slightly higher in Hawaii and Puerto Rico.

Thom McAn