Nike Roadrunner 1970s vintage sneakers

Here's a cool old piece of Nike history with this ad from 1975 for the rare and awesome Nike Roadrunner shoes. Check out the old school Blue Ribbon Sports logo on the lower left hand side.

Ad info is below:

THIS SHOE IS NOT FOR EVERYBODY 

NIKE ROADRUNNER 

(IT'S ONLY FOR THOSE WHO WANT THE BEST) 

A NEW VERSION OF AN OLD FAVORITE. THE NEW NIKE ROADRUNNER IS A REAL EYE-OPENER. IT COMES IN LIME GREEN NYLON UPPERS, MOD BLUE SWOOSH STRIPE AND HEEL TAB, AND MARIGOLD YELLOW ACCENT. IT FEATURES AN EXTENDED HEEL COUNTER AND REINFORCED TOE FOR STABILITY AND DURABILITY. THE SPENCO INNERSOLE, ARCH SUPPORT, AND CUSHIONED MIDSOLE PROVIDE MILES OF COMFORT. AND THE LONG LASTING CREPE SOLE INSURES MILES OF WEAR. NOT ONLY DOES THIS SHOE HAVE EYE -OPENING COLORS, BUT IT ALSO HAS AN EYE OPENING PRICE., $19.95 

ASK YOUR LOCAL NIKE DEALER FOR THE NIKE ROADRUNNER or for information write 

BRS
6175 S.W.112 Beaverton, Oregon 97005
4 Jeffrey Ave Holliston, Mass. 01746

Gallenkamp Scats The Paw 1980 vintage sneaker ad

Here's a retro 1980 sneaker ad from Gallenkamp for their Scats "The Paw" model vintage running shoes. These sneakers featured the 'Uni-Groove' Texon insole to provide 'optimum flexibility.' They also have the 'Varus Support System' which also appeared on Brooks running shoes from around the same time.

Ad info is below:

The Incredible Running Machine from scats

The extra firm leather heel counter wraps around the heel and has an inside ex-tension that reinforces and stabilizes the heel properly at heel strike.

The Varus Support System' provides total foot control. It is designed to prevent abnormal inward rolling of the foot and stabilizes both the ball and heel while maintaining sup-port for the arch.

The 'Uni-Groove' Texon insole has molded grooves in the ball area to provide optimum flexibility. The rnidsole is of ultra-light material that gives superior shock absorption while the flexible outsole is grooved to grip like a cat!

The lightweight materials provide strength, durability and comfort—without excess weight to hamper performance. Men's (Size 9( 10.4 oz./295.36 gm. Women's (Size 71 8.4 oz./238.56 gm.

After intensive research and testing, SCATS, has developed one of the finest pairs of running shoes ever created for both men and women. Men's S27.99. Women's $26.99. Dr. Leonard R. Janis—member of The American Academy of Podiatric Sports Medicine. Archie Griffin—outstanding running back for the Cincinnati Bengals. Both—active members of the SCATS,' Advisory and Development Staff.

Gallenkamp shoes

Paw

Stores across America

Fastrak 1978 three stripe vintage sneaker ad

Nope, not adidas. Today we've got an old school 1978 ad from Fastrak who apparently also laid claims on 3 stripes.

Ad info is below:

Run with Quality. At prices that won't slow you down.

Fastrak shoes perform. Stride for stride. And heel to toe, Fastrak's way ahead in quality. Our special sole and heel treatments cushior every step. Heavier sponge innersole absorbs more shock. And full arch adds greater support. Your feet will appreciate Fastrak quality. Your wallet will love the price. Fastraks in men's, boys' and women's sizes are always in stock. You can get any size, any style. Any time. And for the woman on the run, Fastraks for women perform beautifully, fit perfectly. That's because they're designed specifically for the feminine foot and constructed on narrower lasts. When it comes to running, Fastraks put quality up front. At prices you won't pass up.

FASTRAK®
Athletic Footwear
Distributed nationally by
Illinois Footwear Company
2400 Greenleaf Avenue
Elk Grove Village, Illinois 60007
312/593-6050

Bob Wolf 1978 - 1979 vintage sneaker catalog

Yesterday we posted a vintage 1970s ad for Bob Wolf brand sneakers. Here’s a scan of the Bob Wolf 1978 - 1979 catalog featuring their 4 stripe 'Super Pro' jogging, trainer and USA shoes. This brand hailed from Southern California in both Garden Grove and Huntington Beach and the best timeline we’ve got for them is from around 1976 to the mid 1980s. They also made roller skates and bowling shoes.

UPDATE: We just posted these men’s size 11 Bob Wolf vintage sneakers for sale over at our Rewind Running shop.

AAU 1980 upside down swoosh vintage sneaker ad

Today we've got a 1980 vintage sneaker ad for AAU featuring their upside down swoosh and stripe logo. If you want to see an actual pair of these we posted a different pair of AAU sneakers that resemble the vintage Nike LD-1000 here.

Ad info is below:

AAU SHOES

The Runaway Bestseller!

AAU Shoes speak volumes for themselves. They were designed to give you the ultimate in fit, comfort, style and durability. Feature for feature, you won't find a better value for the price. Long after the race is won and the miles are behind you, AAU Shoes will still be in good shape to go again.

AAU
USA
The Footwear of Champions

A shoe whose time has come.

Medalist Brand 1978 vintage track suit ad

1978... the year you took psychedelic​ magic mushrooms and watched your granny run a marathon at midnight. 🍄🤣 This advertisement is for Medalist brand track suits and running shoes of Fond du Lac, Wisconsin. One thing about mining through these old school magazines and catalogs is you see advertising trends that appear over and over again. Back in the late 70s and early 80s everyone was using this running "speed trails" photography effect to illustrate blazing fast quickness. Other than that apparently Elvis Presley wore Medalist brand.

Ad info is below:

RUN FOR LIFE

Medalist Pride's new line of running and warm-up outfits .. . keep you looking great!

Running . . . jogging . . .keeping fit. Its a good idea that's becoming a very healthy pastime. From the serious runner to the entire family, people are keeping fit mile after mile.. and they're enjoying it! Now, Pride introduces their Run for Life line of running and worm-up outfits. Attractive color combinations. Bold stripe patterns. Comfortable running outfits designed for people on the go. Whether you're training for a marathon ... or simply staying in shape, you'll look fit wearing Pride. And, Pride Run for Life outfits are invadable in adult and youth sizes and styles. The entire family can stay in shape! Plus, to keep your running on truck, Pride includes a FREE running chart with every Run for Life outfit sold. Check out Pride's Run for Life lineup at your Medalist Pride dealer today. For the mune of your nearest dealer, call TOLL FREE: 800-558-9776. Keeping fit. It never looked so good.

Medalist Industries, 1978

RUN FOR LIFE

Medalist Pride
19 East McWilliams Street
Fond du Lac, Wisconsin 54935
TOLL FREE: 800 558 9776

Onitsuka Tiger Montreal '76 vintage sneaker ad

Here's an old school late 1975 vintage sneaker ad for the Onitsuka Tiger Montreal '76 runner sporting the "heel lock" heel counter. What's odd about these sneakers is that Onitsuka Tiger has re-issued a shoe called the 'Montreal' but it has a slightly different style than this one. These closely resemble the Corsair.

Ad info is below:

They're tough.

Go for a run in the rain. Wear them every day for miles of training. Cover them with mud and dirt on a cross-country outing. Run on roads, grass or cinder tracks. Tiger Montreal 76's are built to last. Their cool, comfortable nylon uppers won't stretch or tear, stiffen or crack, no matter how hard you use them. The new "heel lock" heel counter, the wider, more stable heel, and the leather toe cap will protect your feet from strains and sprains, and the foam-cushion arch support and heel wedgewill absorb the shocks that cause injuries over hundreds of training miles. Red or blue with white Tiger stripes, sizes 3-13, only $22.95.

👟

Tiger Montreal '76

Please send me ______ pair of Tiger Montreal 76's. Color (red & white or blue & white) ______. Size (3 to 13 in half sizes) Enclosed is $22.95 per pair, plus $2.00 postage and handling and 6% tax within California.

Name _____________________

Address _____________________

City/State/Zip _____________________

World Publications, Box 366, Mountain View, CA 94040

Converse Arizona 1980 vintage sneaker ad

Here's an old school 1980 vintage sneaker ad for the Converse Arizona. According to the ad they teamed up with a NASA engineer to help design it and this sneaker is loaded with tech for traction, shock absorption and stability.

Ad info is below:

HIGH TECH OR YOUR FEET THE CONVERSE ARIZONA 

The new Converse Arizona' was developed in consultation with a NASA contractor. The result is an Integrated Running System (patents pending) that offers runners new levels of stability, shock protection, and traction on every surface.

The Sportcell mid-sole, created from a new high-technology material, provides extra protection by actually dissipating shock. Converse took the question of sole configuration out of the hands of clothing designers, and put it into the hands of engineers. The result is a sole that grabs hold of virtually anything —even loose dirt — to provide solid footing on any surface. The Toe Propulsion Ridge maximizes traction on toeoff. Outsole Studs and Heel Wear Bar keep traction high even as the shoe wears. The Heel Lock System provides state-of-the-art stability. When the shoe is laced, this newly developed "passive seatbelt system" locks the heel into place. This means over-pronation, the leading cause of runners' injuries, is minimized.

Man's feet, his legs, his knees — all his body parts are limited. His mind is not. He can create high technology to compensate for his limitations —technology to help him run faster, safer, more comfortably. He can create the Converse Arizona. For a free poster of this ad, write Converse Customer Service, 55 Fordham Rd., Wilmington, MA 01887. CONVERSE 

Puma 1980 vintage ad featuring the Fast Rider, Lite Rider and Track Rider

Here’s a 1980 vintage sneaker ad for Puma's Fast Rider, Lite Rider and Track Rider model kicks. They're all about the 'Federbein sole' in this ad which is an inverted V-shaped pattern to cushion impact. This original vintage running shoe ad is available at our RewindRunning.com web store.

Ad info is below:

PUMA BUILDS QUALITY.

ALWAYS HAS.

ALWAYS WILL.

RW5-STAR
Runner's World Magazine

👟 Fast Rider

👟 Lite Rider

👟 Track Rider

Puma produces running shoes that are clearly superior. The sport's largest publication agrees.

"If one company can be singled out for its advances in a year, it would have to be Puma ... Puma has been doing its homework:. wrote Runner's World Magazine in its 1980 Shoe Survey issue.

Runner's World gave 5-Star Ratings to the following Puma running shoes:

Fast Rider: This new men's trainer weighs only 278.7 grams. A revolutionary development, the Federbein sole, features studs arranged in inverted "V" patterns that spread to cushion impact. It's one of the most com-fortable shoes Puma has ever produced.

Lite Rider: Built for racing, this shoe offers good impact protec-tion front and rear plus excellent sole wear. Removable and wash-able insoles form to your feet.

Track Rider: Slip-last construc-tion makes this trainer-racer fit like a glove, while micro-soft rubber midsoles and the new Federbein sole combine for an excellent ride. This shoe ranked 1st in sole wear among men's racing flats.

The rest of the shoes in Puma's new running line are crafted with the same deliberate care and workmanship because Puma builds quality—and always will. 

PUMA

Tred 2 vintage running shoe repair ad from 1978

Here’s an 1978 running shoe repair ad for Tred 2. I tried to search around for a company that does this today and unfortunately there aren't many out there. Seems like a sustainable "green" idea that might have been ahead of its time. Tred 2 eventually pivoted over from rebuilding other brands sneakers and later went on to create their own line of running shoes. If you want to see a couple of their sneaker ads they are here and here.

Ad info is below:

How to get a longer, safer run for your money. 

Take good care of your running shoes; they'll give you more mileage and better support. And for even longer life, Tred 2 will rebuild them—at about half the cost of a new pair. 

Clean by hand only; machine washing severely weakens stitching. When Tred 2 rebuilds your shoes, we reinforce broken stitching and repair cracks and tears.

Don't play tennis in running shoes; the toes aren't built to take it. They'll quickly wear right through the outer sole.'

Shoes wear down inside, too—reducing comfort, support and safety. Tred 2's rebuilding includes brand new insoles and arch supports. New shoelaces, too.

For proper heel elevation and injury-free running, never let your shoes wear down into the midsole. Run with a second pair while Tred 2 rebuilds your first, with a brand new outer sole that will outlast the original. 

Tred 2 rebuilds running shoes for $14.95. 

Enclosed are pairs for rebuilding at $14.95 each, plus $1.50 per pair for postage and handling. I've enclosed ❑ check, ❑ money order. Please charge my: ❑ BankAmericard, ❑ Mastercharge. 

Card No.  Expiration Date  Signature  Name  Street  City  State  

Zip

Tred 2, Inc., Dept. 178
2810 Channing Ave.
San Jose, CA 98131

Tred2

1978 Tred 2, Inc 

Reebok 1977 vintage sneaker ad

Here's an old school 1977 vintage sneaker ad for the World Ten, Cougar and Marathon model kicks by Reebok. The bullet points say that the World Ten has the "The green kid upper" and I'm trying to figure out what in the world that means. I like this retro Reebok font, it reminds me of old school Atari video game fonts from back in the day, and it's also interesting that their side profile logo only had a single stripe back then and it looks like the Cougar model has no stripe at all. If you want to check out a couple of other vintage Reebok models I posted some ads here and here.

Ad info is below:

Reebok 
MADE IN ENGLAND 

REINTRODUCING THE FAMOUS 

WORLD TEN 
Probably the World's most exclusive Marathon shoe. (Average shoe weight 5 oz.).

• Boston winner in record time

• Olympic, European and Commonwealth Gold, Silver and Bronze medal winner

• The green kid upper is fully lined and strengthened with anti-roll side patches The World Ten has a cushion mid-sole and long wear outer cover with cushion heel wedge and is beautifully balanced with glove-like fitting.

$32.25

Plus $1.00 Handling

MARATHON 
Super soft white cow hide trimmed in blue / orange with anti-roll side patches. deep cushion mid-sole. heel wedge and high traction long wearing outersole. A go anywhere shoe that gives a smooth eventread. 

$26.75

Plus $1.00 Handling

COUGAR
Blue nylon 3/4 lined with suede support at toe and around the heel. A superb nylon trainer flat with the same sole as the Marathon. Both shoes are fitted with arch supports and long wear innersocks.

$25.60

Plus $1.00 Handling

STEP INTO BRITAINS LEADING ATHLETIC SHOE SEND FOR YOURS TODAY 
BRADFORD DISTRIBUTORS CORP. P.O.BOX 356
HUNTINGDON VALLEY P.A. 19006

AREA DISTRIBUTORS
We Require Distributors in The South, Midwest, Northwest. and Southwest States. For Full Details Write To Reebok International Ltd. Bolton Rd. Bury, Lancs. England.

Mark 5 vintage sneaker commercial

Here's an old vintage commercial for 'Mark 5' brand sneakers from Sneaker Circus which was based out of the NY tri-state area. These sneaks might have been in the 1979 cult classic movie The Warriors.

Vintage shoe pocket Nike waffle ad from 1979

We usually post ads for old sneaker brands but every once in awhile I'm going to start posting some of the other old school 'technology' ads associated with these old running kicks. Our Instagram buddy @khallivegas posted some 'Roos yesterday and we were trying to figure out the actual purpose of the pocket or if it was just a gimmick. I think KangaRoos might've been trying to put the Shoe Pocket out of business. This ad is from 1979 and was like the original "fanny pack" for your Nike waffles.

Ad info is below:

SHOE POCKET
BY STRAIGHT AWAY SPORTS

WHERE DO YOU PUT YOUR KEY, EMERGENCY I.D. AND PHONE MONEY WHEN YOU RUN?

SHOE POCKET is a simple, always-there solution. It fastens through the laces onto your running shoe.

FEATHERWEIGHT DESIGN delivers a no-flop, no-rattle, no-notice performance.

SPECIAL FILM/FOAM CONSTRUCTION is soft, durable, & waterproof.

REFLECTIVE DOT & plastic I.D. included.

MAIL COUPON TODAY

Color: blue

Excellent volume discounts. SHOE POCKET can be logo imprinted.

$2.50 (plus 50¢ shipping)

Autry 1980 leprechaun vintage sneaker ad

There's an Autry sneaker ad for all holidays. Happy St. Patrick's Day y'all! ☘️👟 For more brand history on Autry you can check out this post here.​

Ad info is below:

Everybody's Running Autry!

You don't need a leprechaun's magic to fly. Just ask your local dealer why Everybody's Running Autry. 

RW5-STAR ***** 

Runner's World Magazine 

AUTRY
THE ACTION PEOPLE 

Autry Industries. Inc.. P.O. Box 59149 Dallas. Texas 75229 (214) 241-7793

JETSTREAMERS
The Action Shoes of the 80's

Turntec 'Road Warrior Supreme' 1988 vintage sneaker ad

Here's a 1988 ad for the Turntec 'Road Warrior Supreme' model featuring the ZO system. Jerry Turner, who was president of Brooks in the 1960s and 1970s, designed these Turntec shoes. He currently now has a new line of performance running shoes he puts out under the name Turner Footwear. If you want to see a couple of older Turntec ads we posted them here and here

Ad info is below:

The ZO system

a new comfort zone

Jerry Tumer

Isn't it about time you have total comfort when you run? With my new Road Warrior Supreme—you can now run in a total integrated system— the ZO System— which works together to give you complete comfort.

THE ZO SYSTEM = ZO' Anatomical Cradle, ZO2 Silicon Gel, Air + Z03 Energy Return

First, ZO' my famous Anatomical Cradle, it is scooped out of the heel area of the midsole, so your foot rests in the midsole, not on it. The results? More stability because the Cradle keeps your foot from moving inside the shoe. Better cushioning because it concentrates your heels natural padding.

Secondly, lining the Anatomical Cradle is Z02, our advanced cushioning material which is placed right against your foot in the sockliner, where it will do the most good. Unlike Gel or Air, Z02 is not buried in the midsole, in fact it rests on Z03 our latest technical advancement.

Z03 the Energy Return System. Placed in the outersole of the Road Warrior supreme, high energy rubber inserts are placed in a com-posite module so your every step returns Kinetic Energy.

Turntec

So check check out my new Road Warrior Supreme where you buy athletic shoes and start running in total comfort.

Adidas SL72 and SL76 vintage sneaker ad

Here's a old vintage ad for the Adidas SL72 and SL76 engineered with 'traction dynamics’…

​Ad info is below:

SL 72 &76 reborn for the ultimate in cushioned traction 

More propulsion. Extended sole area gradually stores up touch-down energy. At lift-off, this energy is released producing 20% more propulsion per step. 

Thicker. softer-grooved wedge for substantially increased overall cushioning 

More stability & cushioning Wider, flared heel for greater stability. 

More Traction. Special profile ejects grit and mud. Profile layout allow, more flexing and therefore better traction. New heel profile for more cushioned heel strike

👟👟

Trust adidas to take these great (often imitated) training shoes, build in revolutionary cushioning and traction features, and end up with a saving in weight too. It's all part of a breakthrough in Traction Dynamics at adidas— real pioneer work that has created new standards in performance and comfort. 

SL 72 & 76 are creations of Adi Dassler, the man behind the adidas name. 

adidas 

The all-sports people

AAU Front Runner 1978 vintage sneaker ad

Here's a 1978 sneaker illustration advertisement for the AAU 'Front Runner' and another old school shoe once again donning the 4 stripes. If you want to check out a couple of pairs of AAU vintage sneakers we posted them here and here.

​Ad info is below:

AAU SHOES

TRAINING SHOES
FOR MEN ON THE MOVE
The shoe that carries the emblem of the Amateur Athletic Union of the United States. 

🏃‍♂️

👟

AAU FRONT RUNNER

They're way out in front, leading with style and comfort all the way to the finish line. Shock absorbing wide flange tongue — all to make you feel more comfortable in the long runs. Durable nylon and suede leather upper. Men's, boys', youths' and child's sizes in royal blue with yellow stripes. Men's and boys' sizes in green with yellow stripes.

AVAILABLE AT FINE DEPARTMENT STORES AND SHOE STORES EVERYWHERE

Distributed by
INTERMARK SHOE COMPANY 
A Division of International Seaway Trading Corporation
1382 West 9th 9treet Cleveland, Ohio 44113

New Balance vintage 1979 Trail 355 sneaker ad

Today's vintage sneaker ad is for the New Balance Trail 355 running shoes. These are from 1979 and pretty similar in style to the New Balance 320 shoes, the difference is that these feature the Nora-Tuff sole. 💪👟

​Ad info is below:

Trail 355 New trainer designed for road training as well as trail or cross-country work, with high-quality carbon rubber sole of Nora-Tuff for guaranteed road-flat durability. An earlier version was rated number one in cushioning (both ball and heel) during Runner's World lab tests, and this new sole has that maximum shock absorption combined now with the durability of a radial tire. The flat-head studs provide excellent traction on all surfaces, and the foam-backed polyester-mesh upper adds great comfort and breathability. Men's sizes 6-13; widths A,B,C,D,E, EE and EEE. (Sizes 131/2-15 and widths AA and EEEE new available at additional cost.)

See your local authorized New Balance dealer, or send for our free color catalog.
New Balance Athletic Shoe, Inc 36 Everett Street, Boston, Massachusetts 02134.

new balance
athletic
shoes
usa

KangaROOS K-1 limited edition vintage sneaker ad

Here's an old school 1984 ad for KangaRoos K-1 'Special Edition' sneaker.

​Ad info is below:

ANY WAY YOU CUT IT KANGAROOS' K-1 "SPECIAL EDITION" IS BUILT TO PERFORM.

The inside story on how a half-century of shoe-making experience put it all together.

1. K-Frame. Unique biomechanical heel construction for maximum motion control and shock absorption. Also assists in proper alignment and balance of the foot with superior rear foot control and less strain on the lower limbs.

2. LMF Platform. High-density EVA insert for optimum lateral stabilization.

3. Poron." 4000. Non-collapsing cellular urethane. Exceptional shock absorption. Retains 95% resiliency during life of shoe.

5. Polyurethane, contoured, full-cushioned, removable insole.

5. Power and slip-lasted insole for enhanced flexibility.

6. Friction-resistant, padded collar.

7. Micro-cellular cushioned rubber sole. Long-wearing, high-density rubber heel-strike plate.

8. Two-piece EVA midsole. Grooved air corridor for forefoot flexibility.

9. Special selection, Full-Grain Leather upper with ballistic mesh.

10. Unique, hidden pocket in tongue.

11. KangaROOS exclusive foot-cradling Comfort Zone.

12. 3M Scotchlite reflective heel safety trim on tongue, heel, and side. Narrow, medium, and wide widths. 

The "Special Edition". . . available nationwide.

👟

Look for this tag 3M 

KangaROOS

©1984 KangaROOS U.S.A., Inc. St. Louis, Missouri 

Shoes With Pockets 

U.S./Foreign Patents pending.

Mizuno 1981 vintage sneaker ad

Here's a 1981 ad for some old school Mizuno running shoes featuring the RB midsole which supposedly had a longer life span. According to this ad "Laboratory tests show that it retains its strength and resiliency when other materials have lost theirs."

​Ad info is below:

There are two ways to pick a running shoe: With your feet, or with your head.

Your feet can tell you a lot about a running shoe. But if you're a serious runner, you need to know more. You need to know how well a shoe protects you from injury. You need to know how well it will stand up to your running program. And you need to know how it will feel once you start running in it.

That's why you also need to use your head. And that's why Mizuno has created a line of running shoes unlike any other in the world. Mizuno is one of the world's leading manufacturers of baseball, volleyball, and all-purpose athletic shoes. This experience has helped us develop uniquely durable materials and incorporate them into a new line of technologically advanced running shoes.

In the store they'll impress you. Down the road they'll amaze you. For example, only Mizuno shoes have the exclusive RB* midsole. Laboratory tests show that it retains its strength and resiliency when other materials have lost theirs. So the shock absorption you feel when you first run in a pair of Mizunos stays with you after other shoes have gone flat. Mizuno has specially designed features to protect you from injury. Like an extended medial heel counter of extra-firm leather board material. A removable conformal footbed cup insole. And a carbon black compounded rubber outsole.

In addition, an 8° last design in the sole guides your foot to its most natural position each time it lands. The result is a shoe with lightweight flexibility, exceptional fit, outstanding cushioning, and protection from the kinds of injuries that can be caused by improper shoe design. One other reason to use your head when buying running shoes is price. While Mizuno shoes are not inexpensive, they are priced to compete with shoes that we believe offer you far less. We hope we convinced you that Mizuno is an outstanding new running shoe. And if so, we hope you'll see your Mizuno dealer—and let us convince your feet.

Marketed and Distributed exclusively by Curley-Bates Co., 860 Stanton Road, Burlingante, CA 94010 • (415) 697-6420 .

*RB sole not available in beginner model MZ TR-50 

Mizuno

👟👟👟👟

The Exclusive RB Midsole 
After equal wear, cells of the RB midsole stand up far better than cells of the less expensive EVA midsoles which are used by many leading manufacturers.

The Impact Life of a Running Shoe / Impact Force Resiliency
While the average training shoe has a "prime" life of about 350 miles, you can expect that Mizuno shoes will retain their superior impact characteristics and give you many more miles of wear. Quality you would expect from Mizuno, one of the world's leading suppliers of athletic footwear